VOL 1 ISSUE 2 2021
Dublin Core
Title
VOL 1 ISSUE 2 2021
Collection Items
Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable
Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products…
The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone
The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on…
Role of Customer in Marketing and Development (RCMD) – a literature review
The purpose of this article is to review empirical researches on role of customer in marketing and development (RCMD) and betterment of the firm’s performance and pave the way for future researches. This article is a cumulative literature review of…
The effect of leadership style and IT support on lecturer performance during e-learning program with work environment as mediating variable
The lecturer performance appraisal system is the work of lecturers within the scope of their responsibilities which refers to a formal and structured system used as an instrument to measure, assess, and influence work-related traits, control lecturer…
The role of financial knowledge in realizing financial behavior: is it any mediating effect of financial attitudes and self-efficacy?
The purpose of the study was to analyze the effect of financial knowledge on financial behavior with financial attitudes and self-efficacy as mediating variables. The population of this research is that all students in Semarang are unknown. The…
Women and scientist: the yellow light on the ivory tower
The study purposes were to understand the background of women scientist (WS) in studying science, what motivate them to choose science and technology field, exploring their achievement, understanding their social support, exploring their problems.…
Analysis toward purchase decision determinant factors
The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the…
Investment decision by using Capital Asset Method Pricing Model (CAPM) (Case studies on five automotive companies listed in stock exchange)
Investment is a tool for investors to get more profit than what has been invested. Investors must be able to predict the possibilities that occur when investing. Capital Asset Pricing Model is a tool to predict the development of investment in a…