VOL 4 ISSUE 2 2024
Dublin Core
Title
VOL 4 ISSUE 2 2024
Collection Items
Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables
The internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. The “Instagrammable” trend has gained traction in the food industry, using visual appeal to drive business success and…
Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance?
An entrepreneurial network is one of the most prominent strategic resources for business. Even though micro, small, and medium-sized enterprises (MSMEs) face several challenges arising from their liability of smallness, they can leverage the…
Emotional and spiritual intelligence impacts on entrepreneurial intention: Serial mediation of creativity and proactive attitude
This study investigates the relationship between emotional and spiritual intelligence from an Islamic perspective, with creativity and proactive attitude as mediating variables. The research utilized a survey among students at several private Islamic…
Enhancing energy-efficient home appliance adoption: Media publicity strategies and planned behavior theory
Adopting energy-efficient home appliances is one of the critical strategies for supporting environmental protection through reducing energy consumption. This study aims to identify factors contributing to consumers’ intentions to adopt…
The antecedents of purchase intention of local brands: A systematic literature review
This study reviews and summarizes empirical findings on the determinants of local brand purchase intentions over the past five years. It aims to provide a comprehensive understanding of the literature for future researchers by using a systematic…
Why millennials and gen Z are silently leaving their jobs? Unraveling the ‘quiet quitting’ trend
This paper investigates the phenomenon and factors that influence quiet quitting behavior that is happening in millennial and Z generation workers. Quiet quitting is employee behavior that chooses to work moderately according to the tasks that have…
Fostering innovation through green HRM: The mediating role of organizational support and green commitment
This study aims to investigate the role of green human resource management (GHRM) on innovative work behavior in helping organizations to implement environmentally friendly business practices. By using natural resource-based view and social exchange…
Engagement in student organizations and graduates’ readiness to enter the job market
Studies highlight particular concern about the work readiness of university graduates, which potentially leads to many undesirable outcomes, such as rising unemployment rates and low productivity levels in the workplace. This study aims to explore…
Navigating regulatory sandbox initiatives for innovation diffusion in fintech lending: A systematic review
The development of digital technology has succeeded in providing alternative financial services with the FinTech lending industry. This industry allows direct connection between lenders and borrowers through a digital platform. FinTech lending has…
Knowledge sharing and sustainable competitive advantage: Mediating role of innovation culture and MSMEs business performance
This research aims to investigate how business performance (BP) and innovation culture (IC) mediate the relationship between knowledge sharing (KS) and sustainable competitive advantage (SCA) of MSMEs operating in Yogyakarta, Indonesia. The survey…