Vol. 11 No. 3 (2022)

This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of
millennial consumers in Pontianak who had never bought…

The conditions of the Covid 19 outbreak during 2019 and 2020 made some people lose their jobs or income, which resulted in increased financial pressures. This research examines the influence of present fatalistic, materialism, financial knowledge,…

This study aims to analyze the role of purchase intention in mediating the factors influencing ecommerce user satisfaction. The sample of this study was e-commerce users in Canggu Village, and 240 respondents were used. Data were collected by…

This study aims to determine the determinants of saving behavior using financial literacy as a mediating variable. The endogenous variable in this study was saving behavior, while the exogenous
variables were financial literacy, parental…

The new normal era during the COVID-19 pandemic has presented opportunities and challenges for SMEs. This study aimed to determine the effects of absorptive capacity and innovation capability on business performance. The research involved 189…

The development of public housing infrastructure can encourage the opening of isolated areas, reduce production costs, create new centers of economic activity, expand employment opportunities,
increase consumer purchasing power, and trigger…

This study aimed to analyze factors that could influence continuous usage intention on freemium applications and purchase intention of premium services among students. Non-probability purposive
sampling was used to determine the respondent. The…

This study empirically builds a conceptual model that describes the effects of brand attachment, selfimage congruence, and brand experience on purchase intention. The focus of this research is to
examine the debate over the findings of previous…