Volume 27, Issue 3

Dublin Core

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Volume 27, Issue 3

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Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension’s brand equity-formation, considering the mediating role of brand attitude and brand credibility and the…

Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on…

The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets and countries—and its…

Generalized regression neuronal networks to predict the value of numismatic assets. Evidence for the walking liberty half dollar
Unstable fluctuations in financial markets caused by the 2008 financial crisis and currently by the Covid-19 crisis have generated greater concern among investors regarding their capital protection. In view of this situation, the consideration of…

The relationship between R&D subsidy and R&D cooperation in eco-innovative companies. An analysis taking a complementarity approach
We analyze whether eco-innovation has a positive or negative influence on the business performance of companies and, through the complementarity approach, whether the joint implementation of R&D subsidy and R&D cooperation increases or decreases the…

Covid-19 vaccines: A model of acceptance behavior in the healthcare sector
The emergence of Covid-19 has affected all aspects of human life across the globe. Lockdowns everywhere are having dramatic social and economic consequences. No therapy has yet been approved, and vaccines are a priority potential tool to control the…

Humanist algorithms for COVID-19 vaccines' distribution and its impact on business economics in the post-pandemic future
As the world is fighting against the continuous spread of the COVID-Sars-2 virus and the consequences the pandemic has brought about on economic, political and societal levels, the emergence of the vaccination programs seems to be the biggest hope…

Excess momentum or excess inertia: Do companies adopt technologies at the right time?
Drawing on the literature on organizational change, technological change, and inertia, this paper explores how the moment that companies choose to initiate a technological change relative to other companies from the same regional and industrial…
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