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                <text>Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers</text>
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                <text>Green fashion; sustainability; green apparel; green self-concept; self-efficacy.</text>
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                <text>The textile industry has been a critical driver of global economic growth in recent decades. However, this growth is inextricably linked to its environmental impact. The textile industry causes significant environmental issues, including water pollution from dyes, high water usage, and greenhouse gas emissions. Understanding these specific environmental issues highlights the need to explore solutions, such as using eco-friendly clothing. This study aims to identify the factors that influence generation Z consumers’ preferences for eco-friendly clothing products in Indonesia by adopting the theoretical framework of the Information-Motivation-Behavioural Skills (IMB) model. The IMB model was chosen for its comprehensive approach to explaining how information and motivation, combined with behavioral skills, drive consumer actions, making it suitable for analyzing sustainable purchasing behavior. 201 generation Z respondents in Indonesia completed the survey using consecutive sampling. The data was then analyzed using structural equation modeling (SEM). The results showed a positive and significant influence between green self-concept and subjective norm on the purchase intention of environmentally friendly clothing. However, green clothing knowledge’s effect on purchase intention was not statistically significant. Further results found that green clothing self-efficacy can mediate the influence of green self-concept and subjective norm on green clothing purchase intention. However, green self-efficacy has not been proven to mediate the effect of environmental apparel knowledge on purchase intention.</text>
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                <text>Tiara Nur Anisah1*, Della Nanda Luthfiana2, Vikas Kumar3, Gesty Ernestivita4, Bimo Harnaji5, Mohamad Najmudin6</text>
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                <text>DOI:&#13;
10.20885/AMBR.vol4.iss2.art13</text>
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                <text>PERI IRAWAN</text>
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                <text>Determinant factors of procrastination behavior at work: A case study in the university context</text>
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                <text>Procrastination; organizational commitment; achievement motivation; job satisfaction; psychological contract fulfillment</text>
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                <text>Procrastination, or delaying or postponing something frequently, is often found at workplace including university staff. Many factors in personal characteristics, task characteristics, and organizational work settings can cause procrastination. The existing empirical literature on procrastination focuses mainly on student procrastination, with little attention paid to the procrastination patterns of academic staff. Therefore, by using social exchange theory, this study aims to discuss the factors that influence procrastination behavior in academic staff. This research examines the influence of achievement motivation, job satisfaction, and psychological contract fulfillment on procrastination directly or through organizational commitment. The study was conducted through a case study approach. This research uses a quantitative approach with a survey research design of 126 staff at one of the state universities in Yogyakarta. The research instrument was developed from previous research. The data were analyzed using partial least square (PLS) based on structural equation modeling (SEM). The research results show that only achievement motivation and organizational commitment have a negative influence on procrastination. Organizational commitment mediates the influence of achievement motivation on procrastination. Job satisfaction and fulfillment of the psychological contract do not directly influence procrastination yet through organizational commitment. The results of this research provide implications for the role of human resource management in controlling procrastination at work. In the university context, achievement motivation and organizational commitment have a dominant influence in controlling procrastination behavior.</text>
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                <text>Sunarta1, Muafi2*</text>
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                <text>The role of religious brand community support to increase value co-creation in market religio-centric</text>
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                <text>Customer ethical perceptions; religious brand community support; trust; market religio-centric; religious value co-creation.</text>
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                <text>This study analyzes the effect of religious brand community support (RBCS) in strengthening customer ethical perceptions (CEP) to establish trust and readiness for religious value co-creation. 212 Islamic clothing brand community members were the respondents in this study. They are involved in the purchasing interaction through online media, both consumer to consumer and consumer to the online shop owner. SEM was used to analyze and examine the empirical model. This study found that the role of RBCS in forming ethical perceptions regarding online shops can provide a sense of security, keep promises, and provide good service recovery. All of these impacts strengthen trust both with brands and online shop owners. Strengthening ethical perceptions and trust will increase consumer interest in the interaction of knowledge, experience, and religious belief that online shops can sell clothing products that are in accordance with religious law. The results of this study are beneficial for online shops that offer religious products, especially Islamic clothing, to manage a religio-centric market and strengthen a virtual community based on religious beliefs that are the same as the product value. This will strengthen the virtual halal ecosystem and provide a virtual da’wah space for religio-centric consumers who base all their activities on worship according to their religious values.</text>
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                <text>Ken Sudarti*, Hendar, Nabila Tharrazana</text>
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10.20885/AMBR.vol4.iss2.art1</text>
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                <text>Can environmental transformational leadership shape organizational citizenship behavior toward the environment in Indonesia?</text>
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                <text>This research examines the influence of environmental transformational leadership on organizational citizenship behavior toward the environment. In testing this relationship, other aspects were involved, including green human resources management, a moderating variable, and green employee empowerment, a mediating variable. To achieve their environmental goals, company employees must care about the environment, however motivating them is challenging. Research into environmental transformational leadership and green human resources management is needed in Indonesia. Research there focuses on the impact of companies’ environmentally friendly practices, seen from an external perspective. This study’s data came from an online survey of Indonesian company employees. This was processed using SmartPLS. The results show environmental transformational leadership positively influences organizational citizenship behavior toward the environment, and green employee empowerment. Green employee empowerment partially mediates the relationship between green human resources management and organizational citizenship behavior toward the environment. Green human resources management is a moderator variable in the relationship between environmental transformational leadership and green employee empowerment. Companies must have environmental transformational leadership, green employee empowerment, and green human resources management to achieve green goals. Companies must pay attention to those aspects, so their employees will show organizational citizenship behavior toward the environment to support the company’s success.</text>
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                <text>Diah Retno Wulandaru1, Anidah Binti Robani2, Zaqiah Vivi Putri3*</text>
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10.20885/AMBR.vol4.iss2.art15</text>
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                <text>Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type</text>
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                <text>The ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions. This study aims to clarify this impact using the theory of planned behavior (TPB) framework. The roles of brand attachment, brand love, and brand loyalty, moderated by product type, were examined with 194 survey respondents, and data was analyzed using SmartPLS software. Key findings indicate that brand personality significantly influences brand attachment. Customer brand engagement positively affects brand love. Brand attachment impacts both brand loyalty and brand love, while brand love strongly influences brand loyalty. Brand loyalty significantly affects purchase intentions, confirming that loyal customers are more likely to make repeat purchases. Product type only moderates the influence of brand attachment on brand loyalty, not the influence of brand love on brand loyalty. The implications for marketers are significant. Businesses should leverage Korean celebrities as brand ambassadors to enhance brand visibility and loyalty. Aligning brand personality with ambassadors can deepen consumer attachment. Creating engaging content and focusing on emotional branding can foster stronger connections. Tailoring marketing strategies to different product types and monitoring brand loyalty feedback can enhance market performance. Despite its contributions, the study acknowledges limitations, including potential demographic biases and the need for broader cultural and product category exploration in future research.</text>
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                <text>Lady1*, Lara Meilani2, Fendy Cuandra3, Bai Na4</text>
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                <text>The development of digital technology has succeeded in providing alternative financial services with the FinTech lending industry. This industry allows direct connection between lenders and borrowers through a digital platform. FinTech lending has unique characteristics that provide advantages over traditional financial institution services, such as utilizing soft information for credit risk assessment, providing unsecured loans, and using third-party platforms to secure transactions. Indonesian government continues to update the regulatory framework for the FinTech industry including the implementation of regulatory sandbox. This effort aims to ensure that the development of digital financial innovation is beneficial and safe for society. Various jurisdictions have also implemented similar initiatives to address issues in FinTech lending, allowing companies to test their operations under regulatory supervision. This research conducted a systematic review using the PRISMA 2020 methodology to understand issues related to FinTech lending and the initiatives provided by regulatory sandboxes to address the issues. The study identified 10 issues in the FinTech lending sector using the Technology, Organization, and Environment (TOE) framework and 11 initiatives from implementing regulatory sandboxes using the Diffusion of Innovation (DOI) framework. Finally, this study highlights the potential for further research regarding the issues of algorithmic bias and monopolistic practices, as well as the exploration of how regulatory sandboxes can mitigate these issues.</text>
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                <text>This paper investigates the phenomenon and factors that influence quiet quitting behavior that is happening in millennial and Z generation workers. Quiet quitting is employee behavior that chooses to work moderately according to the tasks that have been given. Several previous research results found that this behavior can be anticipated by increasing job satisfaction which is influenced by empowering leadership, organizational culture, and work overload. This research was designed with a survey method and using a quantitative approach. Data collection in this study used online questionnaires distributed to workers in the age range of millennial and Z generations. The data analysis technique used in this research is Structural Equation Modelling (SEM) with AMOS software. The number of samples in this study was 600 respondents. The respondents are dominated by workers on the islands of Java and Sumatra and the rest are from other regions in Indonesia. The findings of this research highlight the negative effect of job satisfaction towards quiet quitting behavior in millennial and Z workers. Another result of this study is that there is a positive effect of empowering leadership and organizational culture on job satisfaction, while work overload have a negative effect on job satisfaction. The research results are useful information for planning strategies to retain employees and provide their best performance at work. These findings are significant to measure the factors that influence job satisfaction of millennial and generation Z employees so that they do not quiet quitting or leaving the company.</text>
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            <name>Creator</name>
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              <elementText elementTextId="55943">
                <text>Nuryanti Taufik*, Agi Rosyadi, Muhammad Aliyuddin</text>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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              <elementText elementTextId="55944">
                <text>DOI:&#13;
10.20885/AMBR.vol4.iss2.art7</text>
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            <name>Date</name>
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                <text>2024-08-23</text>
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          <element elementId="37">
            <name>Contributor</name>
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              <elementText elementTextId="55946">
                <text>PERI IRAWAN</text>
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            <name>Format</name>
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              <elementText elementTextId="55947">
                <text>PDF</text>
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          <element elementId="44">
            <name>Language</name>
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              <elementText elementTextId="55948">
                <text>ENGLISH</text>
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                <text>TEXT</text>
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