1 10 15 https://repository.horizon.ac.id/files/original/b48960cbb892ff5d3412a638917727cc.pdf 3b7460c2d9215cd6f3da2c249247d664 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Can environmental transformational leadership shape organizational citizenship behavior toward the environment in Indonesia? Subject The topic of the resource Transformational leadership; environmental transformational leadership; green human resources management; green employee empowerment; organizational citizenship behavior toward environment. Description An account of the resource This research examines the influence of environmental transformational leadership on organizational citizenship behavior toward the environment. In testing this relationship, other aspects were involved, including green human resources management, a moderating variable, and green employee empowerment, a mediating variable. To achieve their environmental goals, company employees must care about the environment, however motivating them is challenging. Research into environmental transformational leadership and green human resources management is needed in Indonesia. Research there focuses on the impact of companies’ environmentally friendly practices, seen from an external perspective. This study’s data came from an online survey of Indonesian company employees. This was processed using SmartPLS. The results show environmental transformational leadership positively influences organizational citizenship behavior toward the environment, and green employee empowerment. Green employee empowerment partially mediates the relationship between green human resources management and organizational citizenship behavior toward the environment. Green human resources management is a moderator variable in the relationship between environmental transformational leadership and green employee empowerment. Companies must have environmental transformational leadership, green employee empowerment, and green human resources management to achieve green goals. Companies must pay attention to those aspects, so their employees will show organizational citizenship behavior toward the environment to support the company’s success. Creator An entity primarily responsible for making the resource Diah Retno Wulandaru1, Anidah Binti Robani2, Zaqiah Vivi Putri3* Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art15 Date A point or period of time associated with an event in the lifecycle of the resource 2024-10-15 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/86445418821d9a0b4d25c0a2f875dc1b.pdf e2d900bb5f01cd3567d411fdc178594e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance? Subject The topic of the resource Social capital; collaborative marketing innovation; speed-to-market; small-medium enterprise. Description An account of the resource An entrepreneurial network is one of the most prominent strategic resources for business. Even though micro, small, and medium-sized enterprises (MSMEs) face several challenges arising from their liability of smallness, they can leverage the advantages of having strong network ties. This study aims to examine how social capital derived from entrepreneurial networks (both formal and informal) can encourage collaborative marketing innovation and speed-to-market to enhance marketing performance. A total of 161 MSME owners from various industries participated in a field survey that was conducted using self-administered questionnaires. Data is analyzed using Structural Equation Modelling with AMOS software. The Resource Advantage Theory of Competition (RAToC) emphasizes the dynamic nature of competition in provoking disequilibrium through collaboration with other organizations. The result shows that collaboration helps companies in integrating resources in the marketing innovation process such as obtaining input for product development and supporting product promotion. The study also indicates that collaborative marketing innovation has become the most salient variable that accelerates time-to-market and enhances MSME performance. Creator An entity primarily responsible for making the resource Nalal Muna1*, I Made Sukresna2, Aflit Nuryulia Praswati3 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art3 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-14 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/6de402775f86d2dca0b4c662aa56164d.pdf 940abc483af0c05ddd159d1cdf64a2d4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Determinant factors of procrastination behavior at work: A case study in the university context Subject The topic of the resource Procrastination; organizational commitment; achievement motivation; job satisfaction; psychological contract fulfillment Description An account of the resource Procrastination, or delaying or postponing something frequently, is often found at workplace including university staff. Many factors in personal characteristics, task characteristics, and organizational work settings can cause procrastination. The existing empirical literature on procrastination focuses mainly on student procrastination, with little attention paid to the procrastination patterns of academic staff. Therefore, by using social exchange theory, this study aims to discuss the factors that influence procrastination behavior in academic staff. This research examines the influence of achievement motivation, job satisfaction, and psychological contract fulfillment on procrastination directly or through organizational commitment. The study was conducted through a case study approach. This research uses a quantitative approach with a survey research design of 126 staff at one of the state universities in Yogyakarta. The research instrument was developed from previous research. The data were analyzed using partial least square (PLS) based on structural equation modeling (SEM). The research results show that only achievement motivation and organizational commitment have a negative influence on procrastination. Organizational commitment mediates the influence of achievement motivation on procrastination. Job satisfaction and fulfillment of the psychological contract do not directly influence procrastination yet through organizational commitment. The results of this research provide implications for the role of human resource management in controlling procrastination at work. In the university context, achievement motivation and organizational commitment have a dominant influence in controlling procrastination behavior. Creator An entity primarily responsible for making the resource Sunarta1, Muafi2* Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art11 Date A point or period of time associated with an event in the lifecycle of the resource 2024-09-13 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/c27086b4c4077414b4d0bde76f410e91.pdf b7a0726e47434329b6c48f3890bad114 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Emotional and spiritual intelligence impacts on entrepreneurial intention: Serial mediation of creativity and proactive attitude Subject The topic of the resource Emotional intelligence; spiritual intelligence; creativity; proactive attitude; entrepreneurial intention. Description An account of the resource This study investigates the relationship between emotional and spiritual intelligence from an Islamic perspective, with creativity and proactive attitude as mediating variables. The research utilized a survey among students at several private Islamic universities in Medan City. These universities were selected due to their Islamic vision and the presence of central business incubators or entrepreneurship centers. Students who carried out entrepreneurial activities from semester 3 to semester 7, totaling 120 people, were selected as sample size sufficiently representative of the population using a simple random sampling method. Data analysis was performed using Structural Equation Modelling (SEM) from the statistical software package LISREL 8.80. The results showed that all the hypotheses tested in this study were supported, meaning that the Islamic perspective on emotional and spiritual intelligence was proven to encourage entrepreneurial intentions at Islamic universities in Medan City with creativity and proactive attitude as a serial mediator. Creativity and proactive attitudes mediate the relationship between emotional and spiritual intelligence towards entrepreneurial intention. Creativity and proactive attitudes reinforce the relationship between emotional and spiritual intelligence toward entrepreneurial intention. The better the creativity and proactive attitudes of the respondents, the stronger the relationship between emotional and spiritual intelligence towards entrepreneurial intention. Creator An entity primarily responsible for making the resource Radiman1*, Sukiman2, Rizal Agus3 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art4 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-15 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/070be9f02a05e3a98e8f071374394ab1.pdf 4f5fb7514dc034f0b64a8c575f03106c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Engagement in student organizations and graduates’ readiness to enter the job market Subject The topic of the resource Work readiness; student organization; work experience; soft skill; professionalism. Description An account of the resource Studies highlight particular concern about the work readiness of university graduates, which potentially leads to many undesirable outcomes, such as rising unemployment rates and low productivity levels in the workplace. This study aims to explore the differences between student organization and work experiences and further analyze student organization’s contribution to graduate’s work readiness. This research uses a qualitative approach with phenomenological methods, and the data is analyzed with thematic data analysis. Data were collected through interviews involving 15 recent graduates actively involved in student organizations and just starting their careers. The study also interviewed two more senior workers to serve as source triangulation, strengthening the validity of the collected data. The study found four key differences between student organizations and the world of work. These differences include primary orientation, feedback and reward system, hierarchical structure, and interaction experiences. The findings also indicate that student organization experiences enhance individual skill development, which later proves helpful in work life. In particular, student organizational experience significantly advances these skills: leadership, time management, self-confidence, problem-solving, integrity, critical thinking, communication, negotiation, teamwork, responsibility, and commitment. Additionally, the record of student organizational participation listed on curriculum vitae can be a valuable asset for recent graduates, enhancing their employment prospects. Creator An entity primarily responsible for making the resource Baiq Sinar Mulyana*, Jaya Addin Linando Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art9 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-23 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/0a2cae14bb79b126f4a53b2def0ed4c1.pdf 8e7f3cf0c89c00ad62eb788cb847238e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing energy-efficient home appliance adoption: Media publicity strategies and planned behavior theory Subject The topic of the resource Media publicity; theory of planned behavior; energy-efficient home appliances; intention to buy. Description An account of the resource Adopting energy-efficient home appliances is one of the critical strategies for supporting environmental protection through reducing energy consumption. This study aims to identify factors contributing to consumers’ intentions to adopt energy-efficient household appliances (EEHA) in Indonesia, particularly in Java, a representative area of energy consumption in the country. Adopting the Theory of Planned Behavior (TPB) as the main theoretical framework, the study expands the model to include media publicity (MP) variables as external factors. The survey method was applied to 200 respondents, and the collected data were analyzed using the Structural Equation Modeling (SEM) technique through Smart-PLS 4. The results revealed that consumer attitudes (CA), perceived behavioral control (PBC), and subjective norms (SN) significantly affected consumers’ intentions in adopting EEHA. Furthermore, the study found that MP significantly influences CA. Likewise, as we expected, MP significantly affected PBC and SN, marking the first time this relationship has been identified in the context of the adoption of EEHA. Based on these findings, we discuss some of the implications for policymakers, marketers, and environmental practitioners in promoting the adoption of EEHA to accelerate the transition to more sustainable energy consumption in households. Creator An entity primarily responsible for making the resource Andika1*, Muinah Fadhilah2, Della Nanda Luthfiana3, Nadia4, Malik Abd Karim Amirullah5 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art5 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-15 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/7ed82b87e8a2facd64dd9af2e2ba1367.pdf 665916c66689d37414ddb07e94bd733d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables Subject The topic of the resource Brand cue; information search; message appeal; popularity of social media; selling strategy. Description An account of the resource The internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. The “Instagrammable” trend has gained traction in the food industry, using visual appeal to drive business success and expand markets. This research investigates the factors influencing Instagram’s popularity metrics in the food sector, focusing on South Sumatra. A survey of 250 Instagram users was conducted using accidental sampling. The study assessed various factors on a Likert scale from 1 (strongly disagree) to 7 (strongly agree). The findings revealed that brand cue positively impacts selling strategy and information search. Additionally, message appeal positively influences selling strategy and information search but negatively correlates with the popularity of social media messages, suggesting that specific appeals might hinder social media popularity. Conversely, selling strategy and information search positively affect the popularity of social media messages, highlighting the importance of engaging consumers and providing informative content for brand popularity on social platforms. While brand cues do not directly influence the popularity of social media messages, message appeal and brand cues are crucial in shaping consumer interactions on social media. These results offer practical insights into utilizing brand cues and message appeal to cultivate consumer relationships, differentiate brands, and influence purchasing behavior through social media. The study provides valuable guidance for businesses navigating the complex world of social media marketing, emphasizing the importance of tailored messaging and brand presence in driving consumer engagement and brand perception within the competitive food industry. Creator An entity primarily responsible for making the resource Putri Anggraini, Muji Gunarto* Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art2 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-08 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/bd0e496af75b627adb4124e606dbed96.pdf ab090bf022675f2fb750c4468817bdbc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type Subject The topic of the resource Brand ambassadors; brand loyalty; Korean celebrity; product type; purchase intention. Description An account of the resource The ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions. This study aims to clarify this impact using the theory of planned behavior (TPB) framework. The roles of brand attachment, brand love, and brand loyalty, moderated by product type, were examined with 194 survey respondents, and data was analyzed using SmartPLS software. Key findings indicate that brand personality significantly influences brand attachment. Customer brand engagement positively affects brand love. Brand attachment impacts both brand loyalty and brand love, while brand love strongly influences brand loyalty. Brand loyalty significantly affects purchase intentions, confirming that loyal customers are more likely to make repeat purchases. Product type only moderates the influence of brand attachment on brand loyalty, not the influence of brand love on brand loyalty. The implications for marketers are significant. Businesses should leverage Korean celebrities as brand ambassadors to enhance brand visibility and loyalty. Aligning brand personality with ambassadors can deepen consumer attachment. Creating engaging content and focusing on emotional branding can foster stronger connections. Tailoring marketing strategies to different product types and monitoring brand loyalty feedback can enhance market performance. Despite its contributions, the study acknowledges limitations, including potential demographic biases and the need for broader cultural and product category exploration in future research. Creator An entity primarily responsible for making the resource Lady1*, Lara Meilani2, Fendy Cuandra3, Bai Na4 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art14 Date A point or period of time associated with an event in the lifecycle of the resource 2024-10-14 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/5bfe4878ec92932536a08d606ed56d66.pdf ec8e35546851e8388c3c88d7bd1d725f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Fostering innovation through green HRM: The mediating role of organizational support and green commitment Subject The topic of the resource Green HRM; POS for the environment; green knowledge sharing; green commitment; innovative work behavior Description An account of the resource This study aims to investigate the role of green human resource management (GHRM) on innovative work behavior in helping organizations to implement environmentally friendly business practices. By using natural resource-based view and social exchange theory as theoretical lens, we consider the role of green HRM, perceived organizational support for the environment, green knowledge sharing, and green commitment as antecedents of innovative work behavior. The sample is 215 employees from the MSME’s manufacturing industrial sector in West Java province selected using purposive sampling, then the data was analyzed using structural equation models (SEM-PLS). The research results show that GHRM practices have a positive and significant influence on green commitment, green knowledge sharing, and innovative work behavior. Apart from that, the moderating role of green knowledge sharing is found to strengthen the relationship between green human resource management and green commitment. The mediating role of green commitment in the relationship between GHRM and employee innovative work behavior is also confirmed. This study also found that organizational support indirectly influences green commitment. The findings of this study provide contribution to the literature, especially in the field of organizational behavior by emphasizing the role of GHRM practice to stimulate innovative work behavior of employees. It also provides practical implications for organizations to adopt environmentally friendly business practices as an effort to improve their positive outcomes of the employees. Creator An entity primarily responsible for making the resource Ani Yunaningsih1*, Ahmad Johan2, Rima Rahmayanti3 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-23 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/cec266f909d51496f46a4be0e70cee55.pdf ee2c46edd7b77636b82c7e3ca6793c54 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers Subject The topic of the resource Green fashion; sustainability; green apparel; green self-concept; self-efficacy. Description An account of the resource The textile industry has been a critical driver of global economic growth in recent decades. However, this growth is inextricably linked to its environmental impact. The textile industry causes significant environmental issues, including water pollution from dyes, high water usage, and greenhouse gas emissions. Understanding these specific environmental issues highlights the need to explore solutions, such as using eco-friendly clothing. This study aims to identify the factors that influence generation Z consumers’ preferences for eco-friendly clothing products in Indonesia by adopting the theoretical framework of the Information-Motivation-Behavioural Skills (IMB) model. The IMB model was chosen for its comprehensive approach to explaining how information and motivation, combined with behavioral skills, drive consumer actions, making it suitable for analyzing sustainable purchasing behavior. 201 generation Z respondents in Indonesia completed the survey using consecutive sampling. The data was then analyzed using structural equation modeling (SEM). The results showed a positive and significant influence between green self-concept and subjective norm on the purchase intention of environmentally friendly clothing. However, green clothing knowledge’s effect on purchase intention was not statistically significant. Further results found that green clothing self-efficacy can mediate the influence of green self-concept and subjective norm on green clothing purchase intention. However, green self-efficacy has not been proven to mediate the effect of environmental apparel knowledge on purchase intention. Creator An entity primarily responsible for making the resource Tiara Nur Anisah1*, Della Nanda Luthfiana2, Vikas Kumar3, Gesty Ernestivita4, Bimo Harnaji5, Mohamad Najmudin6 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art13 Date A point or period of time associated with an event in the lifecycle of the resource 2024-09-14 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT