1 10 15 https://repository.horizon.ac.id/files/original/7ed82b87e8a2facd64dd9af2e2ba1367.pdf 665916c66689d37414ddb07e94bd733d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables Subject The topic of the resource Brand cue; information search; message appeal; popularity of social media; selling strategy. Description An account of the resource The internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. The “Instagrammable” trend has gained traction in the food industry, using visual appeal to drive business success and expand markets. This research investigates the factors influencing Instagram’s popularity metrics in the food sector, focusing on South Sumatra. A survey of 250 Instagram users was conducted using accidental sampling. The study assessed various factors on a Likert scale from 1 (strongly disagree) to 7 (strongly agree). The findings revealed that brand cue positively impacts selling strategy and information search. Additionally, message appeal positively influences selling strategy and information search but negatively correlates with the popularity of social media messages, suggesting that specific appeals might hinder social media popularity. Conversely, selling strategy and information search positively affect the popularity of social media messages, highlighting the importance of engaging consumers and providing informative content for brand popularity on social platforms. While brand cues do not directly influence the popularity of social media messages, message appeal and brand cues are crucial in shaping consumer interactions on social media. These results offer practical insights into utilizing brand cues and message appeal to cultivate consumer relationships, differentiate brands, and influence purchasing behavior through social media. The study provides valuable guidance for businesses navigating the complex world of social media marketing, emphasizing the importance of tailored messaging and brand presence in driving consumer engagement and brand perception within the competitive food industry. Creator An entity primarily responsible for making the resource Putri Anggraini, Muji Gunarto* Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art2 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-08 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/86445418821d9a0b4d25c0a2f875dc1b.pdf e2d900bb5f01cd3567d411fdc178594e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance? Subject The topic of the resource Social capital; collaborative marketing innovation; speed-to-market; small-medium enterprise. Description An account of the resource An entrepreneurial network is one of the most prominent strategic resources for business. Even though micro, small, and medium-sized enterprises (MSMEs) face several challenges arising from their liability of smallness, they can leverage the advantages of having strong network ties. This study aims to examine how social capital derived from entrepreneurial networks (both formal and informal) can encourage collaborative marketing innovation and speed-to-market to enhance marketing performance. A total of 161 MSME owners from various industries participated in a field survey that was conducted using self-administered questionnaires. Data is analyzed using Structural Equation Modelling with AMOS software. The Resource Advantage Theory of Competition (RAToC) emphasizes the dynamic nature of competition in provoking disequilibrium through collaboration with other organizations. The result shows that collaboration helps companies in integrating resources in the marketing innovation process such as obtaining input for product development and supporting product promotion. The study also indicates that collaborative marketing innovation has become the most salient variable that accelerates time-to-market and enhances MSME performance. Creator An entity primarily responsible for making the resource Nalal Muna1*, I Made Sukresna2, Aflit Nuryulia Praswati3 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art3 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-14 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/c27086b4c4077414b4d0bde76f410e91.pdf b7a0726e47434329b6c48f3890bad114 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Emotional and spiritual intelligence impacts on entrepreneurial intention: Serial mediation of creativity and proactive attitude Subject The topic of the resource Emotional intelligence; spiritual intelligence; creativity; proactive attitude; entrepreneurial intention. Description An account of the resource This study investigates the relationship between emotional and spiritual intelligence from an Islamic perspective, with creativity and proactive attitude as mediating variables. The research utilized a survey among students at several private Islamic universities in Medan City. These universities were selected due to their Islamic vision and the presence of central business incubators or entrepreneurship centers. Students who carried out entrepreneurial activities from semester 3 to semester 7, totaling 120 people, were selected as sample size sufficiently representative of the population using a simple random sampling method. Data analysis was performed using Structural Equation Modelling (SEM) from the statistical software package LISREL 8.80. The results showed that all the hypotheses tested in this study were supported, meaning that the Islamic perspective on emotional and spiritual intelligence was proven to encourage entrepreneurial intentions at Islamic universities in Medan City with creativity and proactive attitude as a serial mediator. Creativity and proactive attitudes mediate the relationship between emotional and spiritual intelligence towards entrepreneurial intention. Creativity and proactive attitudes reinforce the relationship between emotional and spiritual intelligence toward entrepreneurial intention. The better the creativity and proactive attitudes of the respondents, the stronger the relationship between emotional and spiritual intelligence towards entrepreneurial intention. Creator An entity primarily responsible for making the resource Radiman1*, Sukiman2, Rizal Agus3 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art4 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-15 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/0a2cae14bb79b126f4a53b2def0ed4c1.pdf 8e7f3cf0c89c00ad62eb788cb847238e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing energy-efficient home appliance adoption: Media publicity strategies and planned behavior theory Subject The topic of the resource Media publicity; theory of planned behavior; energy-efficient home appliances; intention to buy. Description An account of the resource Adopting energy-efficient home appliances is one of the critical strategies for supporting environmental protection through reducing energy consumption. This study aims to identify factors contributing to consumers’ intentions to adopt energy-efficient household appliances (EEHA) in Indonesia, particularly in Java, a representative area of energy consumption in the country. Adopting the Theory of Planned Behavior (TPB) as the main theoretical framework, the study expands the model to include media publicity (MP) variables as external factors. The survey method was applied to 200 respondents, and the collected data were analyzed using the Structural Equation Modeling (SEM) technique through Smart-PLS 4. The results revealed that consumer attitudes (CA), perceived behavioral control (PBC), and subjective norms (SN) significantly affected consumers’ intentions in adopting EEHA. Furthermore, the study found that MP significantly influences CA. Likewise, as we expected, MP significantly affected PBC and SN, marking the first time this relationship has been identified in the context of the adoption of EEHA. Based on these findings, we discuss some of the implications for policymakers, marketers, and environmental practitioners in promoting the adoption of EEHA to accelerate the transition to more sustainable energy consumption in households. Creator An entity primarily responsible for making the resource Andika1*, Muinah Fadhilah2, Della Nanda Luthfiana3, Nadia4, Malik Abd Karim Amirullah5 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art5 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-15 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/76380042180908e888850dff441f36ed.pdf a93fbbf897bb17238222d92339e4d1f5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The antecedents of purchase intention of local brands: A systematic literature review Subject The topic of the resource Local brand; purchase intention; determinants; antecedent; decision making. Description An account of the resource This study reviews and summarizes empirical findings on the determinants of local brand purchase intentions over the past five years. It aims to provide a comprehensive understanding of the literature for future researchers by using a systematic literature review approach to identify key influencing factors. A total of 34 empirical research articles from 2018 to 2022 were reviewed. The dominant theory applied was brand management, found in nine articles (26%), followed by social identity theory in four articles (11.8%), consumer behavior in three articles (8.9%), and country of origin in two articles (5.9%). Most studies focused on emerging or developing countries. The review identified six main theories used to explain local brand purchase intentions: brand management, consumer behavior, consumer culture positioning, country of origin, social identity, and the theory of reasoned action. The findings highlight a strong correlation between these theories and the likelihood of purchasing local brands, though results varied. Further research is needed to understand the complex interplay of these factors fully. Creator An entity primarily responsible for making the resource Emilia Septiani*, Ni Nyoman Kerti Yasa, Ni Wayan Ekawati, I Putu Gde Sukaatmadja Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art6 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-22 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/1f5d406b28578b58fbb264bfec1e3a51.pdf f5fd49017cd44fa050f0009c306ece35 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Why millennials and gen Z are silently leaving their jobs? Unraveling the ‘quiet quitting’ trend Subject The topic of the resource Quiet quitting; empowering leadership; job satisfaction; organizational culture Description An account of the resource This paper investigates the phenomenon and factors that influence quiet quitting behavior that is happening in millennial and Z generation workers. Quiet quitting is employee behavior that chooses to work moderately according to the tasks that have been given. Several previous research results found that this behavior can be anticipated by increasing job satisfaction which is influenced by empowering leadership, organizational culture, and work overload. This research was designed with a survey method and using a quantitative approach. Data collection in this study used online questionnaires distributed to workers in the age range of millennial and Z generations. The data analysis technique used in this research is Structural Equation Modelling (SEM) with AMOS software. The number of samples in this study was 600 respondents. The respondents are dominated by workers on the islands of Java and Sumatra and the rest are from other regions in Indonesia. The findings of this research highlight the negative effect of job satisfaction towards quiet quitting behavior in millennial and Z workers. Another result of this study is that there is a positive effect of empowering leadership and organizational culture on job satisfaction, while work overload have a negative effect on job satisfaction. The research results are useful information for planning strategies to retain employees and provide their best performance at work. These findings are significant to measure the factors that influence job satisfaction of millennial and generation Z employees so that they do not quiet quitting or leaving the company. Creator An entity primarily responsible for making the resource Nuryanti Taufik*, Agi Rosyadi, Muhammad Aliyuddin Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art7 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-23 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/5bfe4878ec92932536a08d606ed56d66.pdf ec8e35546851e8388c3c88d7bd1d725f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Fostering innovation through green HRM: The mediating role of organizational support and green commitment Subject The topic of the resource Green HRM; POS for the environment; green knowledge sharing; green commitment; innovative work behavior Description An account of the resource This study aims to investigate the role of green human resource management (GHRM) on innovative work behavior in helping organizations to implement environmentally friendly business practices. By using natural resource-based view and social exchange theory as theoretical lens, we consider the role of green HRM, perceived organizational support for the environment, green knowledge sharing, and green commitment as antecedents of innovative work behavior. The sample is 215 employees from the MSME’s manufacturing industrial sector in West Java province selected using purposive sampling, then the data was analyzed using structural equation models (SEM-PLS). The research results show that GHRM practices have a positive and significant influence on green commitment, green knowledge sharing, and innovative work behavior. Apart from that, the moderating role of green knowledge sharing is found to strengthen the relationship between green human resource management and green commitment. The mediating role of green commitment in the relationship between GHRM and employee innovative work behavior is also confirmed. This study also found that organizational support indirectly influences green commitment. The findings of this study provide contribution to the literature, especially in the field of organizational behavior by emphasizing the role of GHRM practice to stimulate innovative work behavior of employees. It also provides practical implications for organizations to adopt environmentally friendly business practices as an effort to improve their positive outcomes of the employees. Creator An entity primarily responsible for making the resource Ani Yunaningsih1*, Ahmad Johan2, Rima Rahmayanti3 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-23 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/070be9f02a05e3a98e8f071374394ab1.pdf 4f5fb7514dc034f0b64a8c575f03106c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Engagement in student organizations and graduates’ readiness to enter the job market Subject The topic of the resource Work readiness; student organization; work experience; soft skill; professionalism. Description An account of the resource Studies highlight particular concern about the work readiness of university graduates, which potentially leads to many undesirable outcomes, such as rising unemployment rates and low productivity levels in the workplace. This study aims to explore the differences between student organization and work experiences and further analyze student organization’s contribution to graduate’s work readiness. This research uses a qualitative approach with phenomenological methods, and the data is analyzed with thematic data analysis. Data were collected through interviews involving 15 recent graduates actively involved in student organizations and just starting their careers. The study also interviewed two more senior workers to serve as source triangulation, strengthening the validity of the collected data. The study found four key differences between student organizations and the world of work. These differences include primary orientation, feedback and reward system, hierarchical structure, and interaction experiences. The findings also indicate that student organization experiences enhance individual skill development, which later proves helpful in work life. In particular, student organizational experience significantly advances these skills: leadership, time management, self-confidence, problem-solving, integrity, critical thinking, communication, negotiation, teamwork, responsibility, and commitment. Additionally, the record of student organizational participation listed on curriculum vitae can be a valuable asset for recent graduates, enhancing their employment prospects. Creator An entity primarily responsible for making the resource Baiq Sinar Mulyana*, Jaya Addin Linando Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art9 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-23 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/3674354999ee6628149b8e75cb094a80.pdf ee0768ba892cf82cd0992a67d29d6a60 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Navigating regulatory sandbox initiatives for innovation diffusion in fintech lending: A systematic review Subject The topic of the resource FinTech; regulatory sandbox; systematic review; TOE; DOI. Description An account of the resource The development of digital technology has succeeded in providing alternative financial services with the FinTech lending industry. This industry allows direct connection between lenders and borrowers through a digital platform. FinTech lending has unique characteristics that provide advantages over traditional financial institution services, such as utilizing soft information for credit risk assessment, providing unsecured loans, and using third-party platforms to secure transactions. Indonesian government continues to update the regulatory framework for the FinTech industry including the implementation of regulatory sandbox. This effort aims to ensure that the development of digital financial innovation is beneficial and safe for society. Various jurisdictions have also implemented similar initiatives to address issues in FinTech lending, allowing companies to test their operations under regulatory supervision. This research conducted a systematic review using the PRISMA 2020 methodology to understand issues related to FinTech lending and the initiatives provided by regulatory sandboxes to address the issues. The study identified 10 issues in the FinTech lending sector using the Technology, Organization, and Environment (TOE) framework and 11 initiatives from implementing regulatory sandboxes using the Diffusion of Innovation (DOI) framework. Finally, this study highlights the potential for further research regarding the issues of algorithmic bias and monopolistic practices, as well as the exploration of how regulatory sandboxes can mitigate these issues. Creator An entity primarily responsible for making the resource Rahardito Dio Prastowo1*, Dana Indra Sensuse2, Sofian Lusa3, Prasetyo Adi Wibowo Putro4 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art10 Date A point or period of time associated with an event in the lifecycle of the resource 2024-08-23 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/9db8146113fc9afb558d900f1ebf25ec.pdf d934c38f90758b47e2ce4d27671b932f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 4 ISSUE 2 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Knowledge sharing and sustainable competitive advantage: Mediating role of innovation culture and MSMEs business performance Subject The topic of the resource Knowledge sharing; sustainable competitive advantage; innovation culture; business performance; MSMEs Description An account of the resource This research aims to investigate how business performance (BP) and innovation culture (IC) mediate the relationship between knowledge sharing (KS) and sustainable competitive advantage (SCA) of MSMEs operating in Yogyakarta, Indonesia. The survey method was employed to gather the necessary data for this research. The population and sample consisted of 50 MSMEs. The unit of analysis in this study is the MSMEs fashionpreneur Jogja Fashion Dunia Incubation Program, which is represented by the owner and manager, who also serves as the respondent. The analysis method employed in this research is Partial Least Squares (PLS) using SmatPLS 4 software. The investigation results demonstrate that knowledge sharing has a significant impact on both the innovation culture and long-term competitive advantage. Additionally, the study reveals that the innovation culture significantly influences business performance and lasting competitive advantage. However, it is worth noting that business performance does not have a noticeable effect on sustainable competitive advantage. Furthermore, the study indicates that the relationship between knowledge sharing and sustainable competitive advantage is mediated by the innovation culture. On the other hand, when business performance acts as a mediator, the effect of the innovation culture and knowledge sharing on competitive advantage is indiscernible. To create exceptional customer value, policymakers and MSME management must showcase a firm dedication to innovation and connect it to supply chain agility, also known as SCA. Ultimately, this will result in comprehensive and enduring business performance. Creator An entity primarily responsible for making the resource Meyna Cinta Ratulian1, Sabihaini2*, Fauzilah Salleh3, Januar Eko Prasetio4 Source A related resource from which the described resource is derived DOI: 10.20885/AMBR.vol4.iss2.art12 Date A point or period of time associated with an event in the lifecycle of the resource 2024-09-17 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT