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                <text>Penelitian ini bertujuan untuk mengkaji inovasi dalam proses seleksi karyawan dengan tujuan &#13;
meningkatkan daya saing Divisi Marketing di PT Sumber Alfaria Trijaya Tbk Branch Serang. &#13;
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digunakan adalah kualitatif. Data diperoleh melalui wawancara dan observasi, serta merujuk pada berbagai sumber seperti buku, jurnal, artikel ilmiah, dan referensi relevan. Penilaian kinerja karyawan Indomaret dilakukan menggunakan Balanced Scorecard, dan penelitian dilaksanakan pada bulan November-Desember di Kecamatan Serang, Kota Serang. Hasil penelitian menunjukkan bahwa dari perspektif keuangan, pelanggan, proses bisnis internal, dan proses pembelajaran, Balanced Scorecard mencatat tingkat kepuasan yang tinggi. Dengan demikian, dapat disimpulkan bahwa penilaian kinerja karyawan di Indomaret Kota Serang berhasil memenuhi syarat dalam penilaian dan juga mencapai tingkat kepuasan yang tinggi. &#13;
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                <text>Peran Knowledge Sharing dan Motivasi Kerja Terhadap Kinerja Pegawai Dengan Kompetensi Sebagai Variabel Intervening</text>
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                <text>Perpustakaan memainkan peran penting dalam menyediakan akses terhadap pengetahuan dan &#13;
informasi. Saat menjalankan tugas, pegawai perpustakaan memiliki peran krusial dalam &#13;
menyediakan layanan berkualitas tinggi kepada pengguna perpustakaan, serta menjadi pusat dan &#13;
inti dari perpustakaan. Keterlibatan pegawai perpustakaan dalam kegiatan penyebaran &#13;
pengetahuan dianggap penting. Maka penting bagi pegawai perpustakaan memiliki motivasi, &#13;
keterampilan, dan kinerja yang berguna untuk mendukung pelaksanaan tugasnya. Penelitian ini &#13;
bertujuan untuk menyelesaikan permasalahan yang terjadi dengan cara menganalisis pengaruh berbagi pengetahuan dan motivasi kerja terhadap kinerja pegawai dengan kompetensi sebagai variabel intervening. Penelitian ini menggunakan metode kuantitatif. Pengambilan sampel yang diterapkan ialah non-probabilitas dengan menggunakan teknik sampel jenuh, melibatkan 26 responden dari pegawai UPT Perpustakaan Universitas Sriwijaya. Pengumpulan data dilakukan melalui kuesioner karena jumlah populasi sebanding dengan jumlah responden. Analisis data dilakukan melalui pendekatan analisis deskriptif dan PLS-SEM dengan alat analisis SmartPLS. Hasil studi menunjukkan bahwa berbagi pengetahuan tidak memiliki pengaruh signifikan terhadap kompetensi dan kinerja pegawai. Di sisi lain, motivasi kerja memberikan pengaruh yang signifikan terhadap kompetensi dan kinerja pegawai. Kompetensi juga berpengaruh signifikan terhadap kinerja pegawai, serta berbagi pengetahuan dan motivasi kerja tidak berpengaruh langsung terhadap kinerja melalui kompetensi sebagai variabel intervening .</text>
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                <text>Atika Nur Rahmah, Ken Ditha Tania</text>
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                <text>Teknologi kini mengalami perkembangan yang pesat dengan tujuan mempermudah berbagai tugas sehari-hari, tak terkecuali di bidang bisnis. Bagi dunia usaha, penting bagi pelaku bisnis untuk mengamati dengan cermat perilaku pelanggan guna membuat pilihan pembelian yang lebih cerdas. Daya tarik tinggi pada suatu produk mungkin memiliki pengaruh yang signifikan terhadap perilaku konsumen pada saat melakukan transaksi pembelian. Sebagai bagian dari upaya pemahaman ini, penelitian dilakukan untuk menyelidiki bagaimana persepsi merek, kualitas produk, dan penetapan harga dapat memengaruhi keputusan pembelian di Onik Kopi yang berlokasi di Kota Rembang. Variabel terikat dalam penelitian ini adalah keputusan pembelian, sementara variabel bebasnya melibatkan citra merek, kualitas produk, dan harga. Metode pengambilan sampel yang digunakan adalah non-probability sampling, dengan &#13;
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                <text>PT. Konverta Mitra Abadi Lampung adalah perusahaan manufaktur yang memproduksi carton &#13;
box and packing. Perusahaan tersebut berusaha menjadi perusahaan yang baik dengan sumber &#13;
daya manusia yang berpengetahuan luas dan alami. Perusahaan yang berhasil adalah perusahaan yang mampu meningkatkan kapasitasnya melalui inovasi dan ide-ide baru serta meningkatkan kinerja karyawannya untuk mencapai tujuan perusahaan. Tujuan penelitian ini adalah untuk mempelajari bagaimana knowledge sharing, lingkungan kerja, dan kompetensi kerja mempengaruhi kinerja pekerja. Penelitian ini melibatkan 60 responden yang merupakan karyawan tetap PT. Konverta Mitra Abadi Lampung. Data untuk penelitian ini dikumpulkan melalui metode penyebaran kuesioner, dan kemudian dianalisis menggunakan metode PLS-SEM (Partial Least Squares-Structural Equation Modeling) yang digunakan dengan SmartPLS. Bisnis dapat menggunakan temuan penelitian ini untuk meningkatkan kinerja karyawan agar mereka dapat mencapai tujuan mereka. Hasil penelitian menunjukkan bahwa knowledge sharing tidak berdampak signifikan pada kinerja karyawan PT. Konverta Mitra Abadi Lampung. Ini karena &#13;
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lingkungan kerja yang baik dan nyaman serta kompetensi yang tinggi sangat memengaruhi &#13;
kinerja karyawan.</text>
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                <text>Penelitian ini difokuskan pada Toyota Astra Motor (TMMIN) di Jawa Barat, mengingat tingginya penjualan merek Toyota di wilayah tersebut. Data penjualan mobil tahun 2022 menunjukkan dominasi Toyota dengan jumlah unit yang signifikan. Dalam konteks ini, brand image dianggap memiliki pengaruh kuat terhadap purchase intention konsumen. Hasil penelitian diketahui bahwa Brand image memiliki pengaruhi Purchase intention Toyota di Jawa Barat secara parsial berdasarkan hasil uji hipotesis yaitu diketahui nilai thitung untuk variabel Brand image sebesar 15,858 dan nilai ttabel nya sebesar 1,985. Nilai signifikasi sebesar 0,000. Berarti nilai thitung &gt; ttabel (15,858 &gt; 1,985) dan nilai signifikasi lebih kecil daripada taraf &#13;
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                <text>Tujuan - tujuan dari study ini adalah untuk mengeksplorasi dampak mediasi kepusan kerja&#13;
terhadap kerajinan kerja, caracteristik, kinerja karyawan. Desain metodologi sebuah kuesioner &#13;
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                <text>Minat dalam berinvestasi ini merupakan salah satu bagian dari keinginan dari hati yang bertujuan untuk mendapatkan sesuatu yang bermanfaat di masa depan. Karena pada dasarnya investasi adalah komitmen terhadap sejumlah dana tertentu atau membeli sesuatu yang diharapkan dengan tujuan di masa depan. Dana Goals salah satu fitur yang ada dalam aplikasi Dana. Dimana dana tujuan ini merupakan salah satu fitur yang mempunyai fungsi yaitu sebagai tempat penyimpanan untuk membeli suatu barang atau bisa juga sebagai tempat melakukan investasi bagi yang membutuhkan modal yang sangat besar. Sesuai dengan hasil penelitian didapatkan bahwa kemudahan, kemanfaatan, sikap, perilaku, dan sistem mempunyai pengaruh signifikan dalam minat investasi dan variabel kemudahan, kemanfaatan, sikap, perilaku dan sistem dalam Penggunaan Dana Goals secara bersama mempunyai pengaruh signifikan dalam Minat Investasi.</text>
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