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                <text>THE ANTECEDENTS OF IMPULSE BUYING BEHAVIOR DURING COVID-19 PANDEMIC: REVEALING THE ROLE OF PANIC BUYING, GOVERNMENT STIMULUS, PERCEIVED SCARCITY, AND FEAR APPEALS</text>
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                <text>Impulse buying behavior, panic buying, government stimulus, perceived scarcity, fear appeal</text>
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                <text>COVID-19 pandemic spread around the world and changed people's shopping habits. This phenomenon causes much fear and induces panic behavior. In a highly uncertain situation, many people are more likely to engage in impulse buying behavior during this period. Our research aims to examine that impulse buying behavior during the pandemic. Hypothesis testing in this study uses the path analysis technique, which is processed using a computer with a program that has been developed by Preacher-Hayes, namely the Macros PROCESS technique. The research finds that panic buying, government stimulus, perceived scarcity, and fear appeal have a significant direct effect on impulse buying behavior. We went a step further to test the indirect effects. The indirect test supports our hypothesis by using fear appeal as mediating variable. The result indicates that fear appeal mediates between panic buying, whereas impulse buying behavior has no significant effect. Furthermore, fear appeal mediates between government stimulus, and scarcity of essential products has a significant effect on impulse buying behavior.</text>
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                <text>Alfian Budi Primanto1*, Rahmawati1</text>
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                <text>https://e-journal.unair.ac.id/JMTT</text>
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                <text>November 22, 2021</text>
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                <text>PERI IRAWAN</text>
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                  <text>VOL 14 NO 3 2021</text>
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                <text>THE EFFECT OF LIQUIDITY RISK ON BANK PERFORMANCE: MODERATING EFFECT OF BOARD SIZE AND BOARD MEETING</text>
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                <text>Liquidity, bank performance, board size, board meeting</text>
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                <text>Bank performance is the most important thing to note and interesting to study because it plays a crucial role in a country's economy. This study aims to determine the effect of liquidity on bank performance and the moderating effect of the size and board meeting. The test in this study uses multiple linear regression on conventional banks listed on the Indonesia Stock Exchange from 2014 to 2019. The results of this study indicate that liquidity has a positive effect on bank performance, the size of the board of commissioners weakens the positive effect of liquidity on bank performance, and the number of board meeting weaken the positive effect of liquidity on bank performance.</text>
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                <text>Indira Nuansa Ratri</text>
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                <text>https://e-journal.unair.ac.id/JMTT</text>
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                  <text>VOL 14 NO 3 2021</text>
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                <text>THE IMPACT OF INTERACTIVITY, PERCEIVED EFFECTIVENESS, TRUST, AND EXPERIENTIAL MARKETING ON ONLINE TRANSPORTATION CUSTOMER LOYALTY</text>
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                <text>Interactivity, perceived effectiveness, trust, experiential marketing, customer loyalty</text>
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                <text>The purpose of this study is to examine the effect of interactivity, perceived effectiveness, trust, and experiential marketing on online transportation customers' loyalty in Indonesia. This study surveyed 264 online transportation customers. Purposive sampling was used to recruit respondents. Partial Least Squares analysis was used to analyze the data in three steps, including inner model analysis, outer model analysis, and hypothesis testing. The hypothesis testing supported seven of the nine hypotheses proposed. The findings of this study indicate that interaction is a significant predictor of online transportation consumer loyalty. The report also discusses the implications of the results and the direction for further research.&#13;
Keywords: Interactivity, perceived effectiveness, trust, experiential marketing, customer loyalty</text>
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                <text>Ananda Sabil Hussein1, Raditha Hapsari1</text>
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                <text>https://e-journal.unair.ac.id/JMTT</text>
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                  <text>VOL 14 NO 3 2021</text>
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                <text>ANALISIS KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN&#13;
OJEK ONLINE DI BANYUWANGI</text>
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                <text>Kualitas pelayanan, kepercayaan, kepuasan pelanggan, ojek online</text>
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                <text>Gojek online merupakan mitra pengemudi roda dua yang mampu berkontribusi 8,2 triliun pertahun terhadap perekonomian Indonesia. Penelitian ini untuk menganalisis faktor-faktor yang mempengaruhi kepuasan pelanggan ojek online di Banyuwangi. Penelitian ini merupakan jenis penelitian kuantitatif eksplanatori dengan kausal prediksi mengukur kekuatan hubungan antar variabel. Populasi pada penelitian ini adalah pengguna aplikasi (konsumen) yang pernah mendapat pelayanan ojek online pada tahun 2021 di Banyuwangi, sampel sebesar 100 responden. Data diolah menggunakan SPSS 21 dan SmartPLS 3.0. Hipotesis diproses menggunakan Structural Equation Modeling Path Least Square (SEM-PLS). Hasil Penelitian ini menunjukkan kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan pelanggan dan kepercayaan. Kepercayaan tidak berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan pelanggan dengan moderasi kepercayaan. Penelitian ini untuk meningkatkan kualitas pelayanan mitra ojek online.</text>
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                <text>Titin Lestariningsih</text>
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                <text>https://e-journal.unair.ac.id/JMTT</text>
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                <text>THE ROLE OF DREAMS OF ADS AND EXPOSURE TO ADS ON PURCHASE INTENTION&#13;
WITH THE MODERATION EFFECT OF PRICE</text>
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                <text>Ads, dream of ads, purchase intention, price</text>
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                <text>This study examines dream of ads and exposure to ads on purchase intention, moderated by Price, and Dreams of Ads as mediating variables. This study aims to explore the relationship between these variables to provide additional information in marketing science and to provide information in the field of marketing in creating managerial strategies for companies. The respondents of this research are individuals who have dreamed of their dream products in Indonesia. The analysis test of this research used the method of the Structural Equation Model (SEM). The total sample in this study was 180 respondents. This study shows a positive influence between Exposure to Ads on Dreams of Ads, Dream of Ads on Purchase Intentions, Exposure to Ads on Purchase Intentions, and the moderating role of Price. However, the mediating part of Dreams of Ads between Exposure to Ads and Purchase Intention does not have a significant relationship. The implication of this research is to provide managerial advice to companies in making advertisements that follow the dreams of the company's target market.</text>
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                <text>Fara Hajar Puspita Putri1*. Tantri Yanuar Rahmat Syah1</text>
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                <text>TINGKAT PENDIDIKAN DEWAN DIREKSI DAN KINERJA KEUANGAN BANK GO PUBLIC&#13;
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EDUCATION LEVEL OF THE BOARD OF DIRECTORS AND FINANCIAL PERFORMANCE OF GO PUBLIC BANKS AT THE INDONESIA STOCK EXCHANGE</text>
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                <text>Memiliki pengalaman, pengetahuan, dan keahlian di bidang perbankan penting bagi Direksi untuk mengelola kegiatannya dengan baik, salah satunya ditunjukkan dengan kinerja keuangannya. Penelitian ini menyelidiki pengaruh tingkat pendidikan formal dewan direksi terhadap kinerja keuangan dalam hal profitabilitas. Sampel yang digunakan pada penelitian ini adalah 31 perusahaan perbankan khususnya bank umum konvensional yang tercatat di Bursa Efek Indonesia pada periode pengamatan 2009-2018 dengan total observasi sebanyak 244 observasi. Penelitian ini menggunakan analisis regresi linier berganda dengan pendekatan Ordinary Least Square (OLS). Dalam penelitian ini, variabel dependen yang digunakan yaitu Return On Asset (ROA) dan Net Interest Margin (NIM) sementara variabel independen yang digunakan yaitu tingkat pendidikan dewan direksi yang terbagi menjadi Master dan Ph.D. Hasil penelitian ini menunjukkan bahwa dewan direksi dengan tingkat pendidikan tertinggi S2 dan S3 berpengaruh positif signifikan terhadap ROA. Sementara itu, dewan direksi dengan tingkat pendidikan tertinggi S2 berpengaruh negatif signifikan dan dewan direksi dengan tingkat pendidikan tertinggi S3 berpengaruh positif signifikan terhadap NIM.</text>
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                <text>Human resource managers need to play critical roles to overcome the talented and younger employees' turnover intention in an organization. This study aims to determine the causal relationship between talent management practice, perceived organizational support, and employee engagement and the impact on the turnover intention of Generation Y employees. A convenience sampling technique was used for this research. The study surveyed 182 Generation Y employees. The data collected were initially analyzed using the PLS-SEM method with the smartPLS-3 software. The results showed that talent management practice has a significant effect on perceived organizational support and employee engagement. It is also inferred that talent management practice, perceived organizational support, and employee engagement has a significant negative effect on turnover intention. This study also confirms that perceived organizational support has a significant positive effect on employee engagement. Additionally, this study discovered that perceived organizational support and employee engagement operate as mediators between talent management practices and turnover intention.</text>
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