2 10 17 https://repository.horizon.ac.id/files/original/6d95174e2f0f3d61d2085ea591d693ce.pdf 37517797dd8116ed71300d46503c63f9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 16 N0 2 2023 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Connecting with Future Talent: A Review of Employer Value Propositions and Digital Media Channels for Sustainable Companies Targeting Generations Y and Z Subject The topic of the resource Employer branding, Employer value proposition, Generation Y, Generation Z, Sustainability Description An account of the resource Objective: This literature review aims to provide a comprehensive understanding of the employer value proposition of ethical and sustainable companies and the effective digital media channels that sustainable companies can use to attract and communicate with Generation Y and Z candidates. Design/Methods/Approach: The PRISMA systematic literature review method was combined with content analysis of selected articles from the Scopus and Web of Science databases. The selected articles were limited to those published within the last six years and in English. Findings: This study found that sustainable companies need to offer a corporate value proposition that prioritizes clear career progression, work-life balance, a supportive work atmosphere, and ethical aspects, such as reducing carbon footprint and promoting diversity and inclusion. These values are essential to Generations Y and Z, although the priority dimensions of their value propositions may differ. Companies utilize Digital media channels, including owned digital media, paid digital media by using paid endorsers or enhanced profiles on career websites, and earned digital media such as honest reviews on job board platforms and private social media from employees. Originality/Value: This review adds to the existing literature by comprehensively discussing the combined issues of employer value proposition, generational differences, and sustainability. Practical/Policy implication: This review's findings have implications for business and research practice, as sustainable companies can use this information to develop the most relevant corporate value propositions and communication strategies for future targeted talent. Companies can attract and retain top personnel and establish a positive employer brand by effectively communicating their sustainability practices and values. Additional empirical research could investigate the impact of other demographic and psychographic factors on the preferences and priorities of job seekers. Keywords: Employer branding, Employer value proposition, Generation Y, Generation Z, Sustainability Creator An entity primarily responsible for making the resource Kristia1,2 Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource June 15, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/d5d391823443d88f64a61e7429b0e7e6.pdf f2959906ab249c4b54a274a1726b3deb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 16 N0 2 2023 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource How does ESG explain excess returns in emerging market? An Asset-Pricing Approach Subject The topic of the resource ESG, Fama-french three-factor model, Excess return, CAPM. Description An account of the resource Objective: Previous studies found several important risk factors for the capital market in explaining stock performance. However, most studies only consider conventional investment factors without considering sustainable ones. This study examines Environmental, Social, and Governance (ESG) performance’s effect as a risk factor in a multi-factor model. Design/Methods/Approach: This study employs secondary data from the company’s financial reports, annual reports, and Thomson Reuters ESG score data. The sample for this study were companies listed on the LQ45 index during the 2015-2019 period, which were selected using the purposive sampling method and produced a selection of 19 non-financial companies that met the criteria. Findings: The results show that ESG negatively affects 21 out of 30 portfolios, and the four-factor ESG model is better at explaining excess returns than the three-factor Fama-French model. Originality/Value: This study provides new insights by including ESG as a risk factor in the three-factor Fama-French model in explaining stock returns. The existence of the ESG variable allows us to identify whether sustainability is an essential determinant in explaining the average portfolio return. This study adds new insights, where using sustainability reports in the form of ESG can capture cross-sectional variations in stock returns, not only on market factors, size factors, and book-to-market factors. Practical/Policy implication: Given the established evidence that ESG factors can mitigate risk, investors are encouraged to thoroughly evaluate a company’s sustainability report to assess the efficacy of its ESG performance. For managers of companies, this serves as the foundation for developing strategies that will enhance the long-term profitability and sustainability of the organization. Creator An entity primarily responsible for making the resource Clarissa Mulialim, * Muhammad Madyan Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource August 10, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/f2ad392d4e00de94629ce7dce2b57452.pdf f12e27e4105a1a6fe92b2388fb2da325 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 16 N0 2 2023 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Risk Tolerance: Heuristic Bias Towards Investment Decision Making Subject The topic of the resource Overconfidence bias, Availability bias, Risk tolerance, Investment decision, Bounded rationality Description An account of the resource Objective: This study aims to examine how risk tolerance influences the role of overconfidence bias and availability bias in investment decision-making. Because of the complexities of the investment decision-making process, this study attempts to investigate psychological variables in the investment decision-making process. Design/Methods/Approach: This study used the Structural Equation Modeling Partial Least Squares (SEM-PLS) analytic approach using the SmartPLS 3 program and survey data provided online to stock investors, with a total of 303 samples obtained. The study applied CMB preventive techniques to decrease common method bias (CMB). Findings: The results indicate a positive and significant mediating role of risk tolerance on the effect of overconfidence bias and availability bias toward investment decision-making. Originality/Value: This research seeks to explore the process of making investment decisions by taking into account the psychological aspects of investors by using a more comprehensive Bounded rationality theory point of view. This study tested the mediation mechanism of risk tolerance in bridging the influence of heuristic bias on investment decision-making, which has not been explored much by previous studies. Practical/Policy implication: The findings can guide investors to consider how they make biased investment decisions and help investment managers assess the appropriate level of investment risk. Creator An entity primarily responsible for making the resource *Wahyu Febri Ramadhan Sudirman1 Mohd Winario2, Arif Mudi Priyatno3, Zubaidah Assyifa2 Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource August 10, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/cf189d1a11962720184cc54c04e0c76d.pdf 97291cc36282b452f8763922a040fb81 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 16 N0 2 2023 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Organic Food: The Factors Influencing Consumers' Purchasing Intention Subject The topic of the resource Altruistic value, Attitude, Egoistic value, Organic food, Purchase intention Description An account of the resource Objective: This investigation assessed the factors determining consumers' purchasing intention for natural food. This study employs four variables to explain the phenomenon: purchasing intention toward organic food, altruistic value, egoistic value, and attitude toward organic products. Design/Methods/Approach: This study employs a quantitative approach, using primary data collected through an online survey from a sample of 109 individuals. We use the convenience sampling method to collect the data. Furthermore, the regression analysis is performed with SPSS version 23. Findings: The findings of this study highlighted that altruistic and egoistic values do not influence the intention to purchase organic food. Consumers' attitude has a significant influence on purchasing organic food. However, egoistic values and altruistic values do not influence purchasing intention. Originality/Value: This research examines specific parameters determining consumers' purchasing behavior toward organic products. The model in this work is grounded with a few gaps that still need to be explored and have rarely been investigated in past studies. Practical/Policy implication: The findings contribute an additional theoretical comprehensive to the organic food consumption literature. Moreover, these findings can be an asset to the practitioner in shaping successful marketing strategies to promote and develop organic food. This study can provide additional knowledge and a new perception of consumer behavior toward organic food. Keywords: Altruistic value, Attitude, Egoistic value, Organic food, Purchase intention Creator An entity primarily responsible for making the resource *Rakotoarisoa Maminiaina Heritiana Sedera1, Ronaldo Yolanda Putra2, Eka Kurnia Saputra3, Muhammad Ahmad Ali4 Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource August 15, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/0447edf4b6589acdf08c170b2dd50ee6.pdf d0500e6563cb9ec0e662872027468277 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 16 N0 2 2023 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Source Effect Theory Perspective on How Opinion Leadership, Parasocial Relationship, and Credibility Influencers Affect Purchase Intention Subject The topic of the resource opinion leadership, parasocial relationship, attractiveness, trustworthiness, expertise, purchase intention Description An account of the resource Objective: Influencers are known to have a solid influence on generating purchase intentions in consumers. Therefore, this study aims to examine the effect of opinion leadership, parasocial relationships, and credibility identified through the variables of attractiveness, trust, and expertise on purchase intentions. Design/Methods/Approach: 206 individuals who follow food vlogger influencers were surveyed for this study. The data analysis was carried out using GSCA SEM with GSCA pro software, and the mediation test was conducted through the Sobel test. Findings: The results indicate that opinion leadership and parasocial relationships have a positive impact on purchase intention. In addition, attractiveness and trustworthiness can also influence purchase intention through parasocial relationships. However, it was observed that the expertise variable did not directly or indirectly affect purchase intention. Originality: In this study, variables are utilized based on source effect theory to facilitate the contribution of the results to the advancement of marketing theory and science, specifically in the field of influencer marketing. Practical/Policy implication: For marketers, selecting influencers who wield substantial influence over their audience and have forged robust relationships with them is crucial. These influencers are renowned for their opinion leadership and parasocial connections, making them ideal for promoting products or brands. Creator An entity primarily responsible for making the resource Aji Yudha Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource August 15, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/0c5cae5cb8fd0d2efc73c83f8de7f22b.pdf f0d0cf323a7b78be135aa5671490e497 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 16 N0 2 2023 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategies to Improve Brand Awareness Through Social Media Marketing Subject The topic of the resource Brand Awareness, EWOM, Advertisement, Interaction, Customization, Malaysia Description An account of the resource Objective: The objective of this study consists of; 1) To understand the current situation of an Event Organizer Company (EOC), 2) To examine the influences between Electronic Word-of-Mouth (EWOM), advertisement, interaction, and customization, with brand awareness among the EOC clients, and 3) To recommend strategies to increase brand awareness among the EOC clients. Design/Methods/Approach: Using the applied research approach, a situational analysis was used to gather information before survey questions were used to capture data. In this correlational study, which takes a quantitative method, individuals are the analytical unit. This research involved 108 clients in total. A 25-item questionnaire with a 5-point Likert scale was given to clients living in the Klang Valley in order to gather data. This research used regression analysis to analyze the data and two strategic tools (SWOT Analysis & TOWS Matrix) for data analysis. Findings: The results show that EWOM, advertising, and interaction have a positive influence on brand awareness. In contrast, the influence of customization on brand awareness was found to be statistically insignificant. Originality: This study's value lies in the fact that researchers examined the factors that influenced the EOC's brand awareness and provided recommendations to the company, such as increasing audience engagement and creating appealing social media content and advertisements. This research paper highlights a specific problem within the company in the event management industry that has not been addressed in prior studies. Research Practical: The four critical factors in this research are EWOM, advertisement, interaction, and customization. The results of this study can be used as guidelines, and the researchers' suggested strategies can help the EOC increase awareness of its brand. Creator An entity primarily responsible for making the resource Nadirah Azizan1,2, Hanis Zulaika Ismail@Chik1,3, Aida Maisarah Fadzli1,4, *Nor Irvoni Mohd Ishar1 Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource July 20, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/3c103682445815468bd7893eaa9c2e17.pdf a8c1b4c9ff134987601f21586285f97b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 16 N0 2 2023 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Hybrid-Working in Improving Employees' Satisfaction, Perceived Productivity, and Organizations' Capabilities Subject The topic of the resource Hybrid-work, Productivity, Remote-work, Satisfaction, Work from home Description An account of the resource Objective: This study aims to identify the factors influencing employees' satisfaction and productivity in hybrid-working, such as reconciliation between professional and personal lives, flow experience, work flexibility, and organizational support. It also aims to analyze the effect of employees' satisfaction and perceived productivity on workers' intention to continue working hybrid in the future. Design/Methods/Approach: Data was gathered through an online questionnaire sent to potential participants. A total of 433 eligible respondents were collected for analysis. This study utilized Structural Equation Modelling (SEM) to examine the connections between reconciliation, flow experience, flexibility, organizational support, employee satisfaction, perceived productivity, and workers' intention to continue with hybrid work. Findings: Consistent with the hypotheses, reconciliation, flow experience, flexibility, and organizational support are positively and significantly associated with employee satisfaction and perceived productivity while working from home. Employee satisfaction and perceived productivity also positively and significantly influence workers' intention to continue with hybrid-work. Originality: This study combines motivating factors and factors that focus on the relationship between employees and organizations to develop the antecedents affecting satisfaction and productivity during work-from-home. The findings of this study contradict the previous research regarding the influence of productivity on workers' intention to continue with hybrid work. Both satisfaction and perceived productivity significantly affect workers' intention to work hybrid in the future. This implies that employees feel higher satisfaction and productivity when working from home, hence the inclination to continue this particular working method. Practical/Policy implication: Given the results, top management and HR professionals should consider, at the earliest possible, to start implementing hybrid-work in the organizations. The findings imply that employees intend to continue with hybrid-work because they feel higher satisfaction and perceived productivity while working from home. Also, organizations can observe what factors can improve employee satisfaction and perceived productivity while working hybrid and utilize that information to provide a better working environment for employees and organizations. Creator An entity primarily responsible for making the resource *Rizky Aprilina, Fanny Martdianty Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource August 7, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT