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                <text>Sustaining Talent: Reducing Employee Turnover at Tax Authority through Value Proposition and Social Identity</text>
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                <text>Objective: This study aims to investigate the factors influencing employee shortage in the public sector, specifically centering on employee's intentions to either remain in or leave the institution. It also aims to examine the impact of perceived benefits received by the employees, their fitness within the organization's social group, and their attachment to the institution on their decision.&#13;
Design/Methods/Approach: This study was carried out on tax authority’s staffs through an online survey sent to potential participants and 388 eligible respondents. The data collected was analyzed using Covariance Based Structural Equation Modeling (CB-SEM).&#13;
Findings: The findings reveal that employee value proposition and social identity negatively and significantly affect turnover intention. Both of them also positively and significantly affect employee engagement. Moreover, employee engagement only mediates the relationship between social identity and turnover intention.&#13;
Originality/Value: The novelty of this study lies in the simultaneous utilization of employee value proposition and social identity, both influencing turnover intention. Previous studies primarily used social identity as a moderating variable, without combining these two variables, alongside employee engagement as a mediation variable. This study is particularly novel as it analyzes turnover intention among employees in a government institution, whereas prior studies have predominantly focused on the private sector.&#13;
Practical/Policy implication: Managers should align their Employee Value Proposition (EVP) with employee expectations. They must provide developmental opportunities and supportive work environments, foster a strong social identity, and prioritize initiatives that enhance employee engagement, like meaningful work and recognition. These measures can effectively reduce turnover intentions.</text>
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                <text>*Andy Taufan, Riani Rachmawati</text>
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                <text>https://e-journal.unair.ac.id/jmtt</text>
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                <text>peri irawan</text>
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                <text>The Mediating Role of Social Media Use and Perceived Value between Tourist Knowledge and Tourist Attitudes: A Study on the Digital Native Generation</text>
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                <text>Tourist knowledge, Social media use, Perceived value, Tourist attitude attitudes</text>
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                <text>Objective:&#13;
This study examines the relationship between tourist knowledge and attitudes mediated by social media&#13;
use and perceived value.&#13;
Design/Methods/Approach:&#13;
Data was collected using a questionnaire with a judgment sampling technique. A total of 358 participants from the Gen Z generation were chosen for the study. The data was analyzed using the Partial Least&#13;
Square Structural Equation Model (PLS SEM) through outer and inner models, using SmartPLS 4.&#13;
Findings:&#13;
The research findings indicate that the level of tourist knowledge does not have a direct impact on their attitudes. However, it indirectly affects their attitudes through mediating factors such as social media use and perceived value.&#13;
Originality:&#13;
This research adopts the KAB (Knowledge Attitude Behaviour) theory and extends previous studies' results by adding mediation from the constructs of social media use and perceived value. This study aims to fill this gap by examining the relationship between tourist knowledge and attitudes toward visiting a destination while also investigating the mediating roles of perceived value and social media use.&#13;
Practical/Policy implication: To promote knowledge and positive attitudes towards a destination, stakeholders must ensure that the perceived value remains excellent. It necessitates understanding the destination well and highlighting its unique value to visitors through attractions, prices, or other relevant variables. Therefore, to cultivate awareness and favorable opinions toward a destination, stakeholders must dedicate themselves to upholding its perceived value.&#13;
Keywords:&#13;
Tourist knowledge, Social media use, Perceived value, Tourist attitude attitudes</text>
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                <text>*Putu Gde Arie Yudhistira, Ni Made Dyah Ryana Kurniasari, Shabinna Putri Setyo Bambang</text>
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                <text>https://e-journal.unair.ac.id/jmtt</text>
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                <text>The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty</text>
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                <text>Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of the activity in the online brand community on value co-creation practices to create brand trust and brand loyalty.&#13;
Design/Methods/Approach: An online survey was conducted by distributing a questionnaire among 319 members of an online brand community. The collected data was analyzed using Structural Equation Modeling (PLS-SEM).&#13;
Findings: Online brand communities influence value co-creation practices (social networking, community engagement, impression management, and brand use). In this study, social networking and impression management influence brand trust and brand loyalty. However, community engagement and brand use do not affect brand trust. The role of brand trust affects the creation of brand loyalty in online brand community members.&#13;
Originality/Value: This study examines the effect of value co-creation practices in online brand communities on brand trust and brand loyalty in brand communities found in one country with a high collectivity level. Not all community value co-creation activities have the effect of creating brand trust due to conditions within the community.&#13;
Practical/Policy implication: The practical implication is to guide marketers to pay attention to some value co-creation activities in online brand communities that can create brand trust in brand communities with a high culture of collectivity. Companies understand the dynamics of online brand communities and relevant strategies in high collectivity cultures, as well as leveraging the potential of social networks while overcoming the challenges posed by the abundance of information on the internet.&#13;
Keywords: Brand community, Brand loyalty, Brand trust, Value co-creation practices</text>
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                <text>*Dien Mardhiyah1, Ali Imaduddin Futuwwah2, **Mohd Faiz Hilmi3, Dinda Oktaviona Rosidi1, Nur Habiba Zain1</text>
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                <text>From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce</text>
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                <text>Live-streaming commerce, Social presence, Impulsive purchase behaviour, Perceived usefulness, Positive affect, Stimulus-Organism-Response (SOR)</text>
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                <text>Objective: This study investigates how social presence elements, such as streamers, other viewers, and products, directly and indirectly influence consumers' impulse purchase behaviour in live-streaming commerce.&#13;
Design/Methods/Approach: An empirical evaluation was conducted on the suggested model, utilizing survey responses from 205 live-streaming commerce users. Furthermore, the interconnections among the elements within the research framework were examined through SEM PLS version 3.&#13;
Findings: The results show that social presence directly and significantly affects impulse purchase behaviour. This study also strongly links social presence with perceived usefulness and positive affect. In addition, the results show that perceived usefulness and positive affect significantly influence impulse purchase behaviour. Interestingly, perceived usefulness and positive affect serve as potential intermediaries linking the impact of social presence with impulse purchase behaviour.&#13;
Originality/Value: This research explores the influence of social presence and several consumer psychological factors, such as perceived usefulness and positive affect, on impulse purchase behaviour in live-streaming commerce. While this area has rarely been a significant focus in previous literature, the speciality of this research is integrating the product dimension into the social presence framework. This initiative has yet to be found in the literature so far. With this approach, the research seeks to provide an in-depth understanding of how social presence elements such as streamers, other viewers, and products collaborate and directly and indirectly impact impulse buying behaviour.&#13;
Practical/Policy implication: The results of this study offer a significant perspective for businesses in the e-commerce sector and individuals producing content for live-streaming commerce. This information can be used to create better approaches to encourage impulse buying behaviour and increase customer interaction. The interaction between social presence, perceived usefulness, and positive affect can be the basis for designing more efficient strategies.&#13;
Keywords: Live-streaming commerce, Social presence, Impulsive purchase behaviour, Perceived usefulness, Positive affect, Stimulus-Organism-Response (SOR)</text>
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                <text>*Andika, Tiara Nur Anisah, Mohamad Najmudin, Anita Ekawati Sardi</text>
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                <text>Objective: This study investigates the relationship between inclusive leadership and workplace spirituality by the mediating role of innovative work behaviour on the job performance of public service employees.&#13;
Design/Methods/Approach: This study involved 904 public sector employees. Data were collected via an online survey using a 7-point Likert scale. The sampling method employed was non-probability and purposive sampling based on predefined criteria. The collected data was analyzed using Lisrel 8.80 through Structural Equation Modelling (SEM) weighted least squares (WLS) estimation.&#13;
Findings: The results indicate that inclusive leadership and workplace spirituality positively and significantly impact innovative work behaviour and job performance. Additionally, innovative work behaviour has a positive and significant impact on job performance. Meanwhile, innovative work behaviour acted as a partial mediator in the relationship between inclusive leadership and job performance and workplace spirituality and job performance.&#13;
Originality/Value: Research in public organizations has predominantly treated innovative work behaviour as a dependent variable influenced by organizational environmental factors. There has been a notable absence of studies examining innovative work behaviour as an independent variable within the context of public organizations. Concurrently, despite evidence in several studies indicating the impact of a spiritual climate on innovative work behaviour, such an investigation remains unexplored within the realm of public organizations.&#13;
Practical/Policy implication: The public sector is advised to foster a climate conducive to workplace spirituality by encouraging the uniqueness and capabilities of employees to nurture a sense of meaning in their work. Moreover, public organizations should nurture leaders with inclusive leadership abilities, such as openness, accessibility, and availability, to stimulate employee innovation.</text>
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            <name>Creator</name>
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                <text>*Aldita Kusuma Rahmi, Putri Mega Desiana</text>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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              <elementText elementTextId="61234">
                <text>https://e-journal.unair.ac.id/jmtt</text>
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            <name>Date</name>
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                <text>December 5, 2023</text>
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            <name>Contributor</name>
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                <text>PERI IRAWAN</text>
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            <name>Format</name>
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                <text>PDF</text>
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            <name>Language</name>
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                <text>ENGLISH</text>
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            <name>Type</name>
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                <text>TEXT</text>
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