2 10 11 https://repository.horizon.ac.id/files/original/a31dea3ee61230539b7183f6a92e5554.pdf b80ff8be4d2fad99464a8239794a6bba Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource VOL 17 N0 1 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unlocking B2B Purchase Engagement: Investigating Its Drivers and Consequences in App-Based Service Subscriptions for MSMEs Subject The topic of the resource B2B, customization, purchase engagements, virtual community, willingness to pay price premiums. JEL Classification: M15, M31, L84 DOI: Description An account of the resource Objective: This study analyzes purchase engagement in business-to-business (B2B) transactions, focusing on transactional drivers and outcomes resulting from purchase engagement factors in B2B app-based service subscriptions. Design/Methods/Approach: This study recruited responses from 215 MSME owners and managers who are current customers of a subscription-based point-of-sales (POS) service. The PLS-SEM technique empirically validated the conceptual framework and the research hypotheses. Findings: The findings indicate that the conceptual model of customization, identification with virtual communities, and loyalty to account managers are exogenous factors influencing purchase engagement, perceived dependency, and willingness to pay for price premiums. Originality/Value: This study aims to explore purchase engagement in the B2B setting for Micro, Small, and Medium Enterprises (MSMEs), specifically for app-based service subscriptions. This area has been underexplored due to the complexity and diversity of stakeholders involved in B2B purchasing decisions. The study aims to fill this gap by highlighting these important aspects. Practical/Policy implication: B2B app-based service subscription stakeholders must ensure that all efforts to engage with customers strengthen their dependency on the service by starting with purchase engagement, customization, identification with virtual communities, and loyalty to account managers. Creator An entity primarily responsible for making the resource Faisal Arief, *Imam Salehudin Source A related resource from which the described resource is derived https://e-journal.unair.ac.id/jmtt Date A point or period of time associated with an event in the lifecycle of the resource December 21, 2023 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT