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                <text>THE IMPACT OF CUSTOMER ENGAGEMENT ON PURCHASE INTENTION: CUSTOMER VALUE CREATION AS AN INTERMEDIARY</text>
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                <text>This research aims to examine the influence of customer engagement on businesses' social media accounts on purchase intention, with social value, hedonic value, and co-creation value as mediating variables. The sampling technique employed purposive sampling, with a total of 520 respondents. The analysis was conducted using the Smart PLS 3.0 statistical tool. The results of this study indicate a significant direct impact of customer engagement on businesses' social media accounts on social value and purchase intention, which is considerably higher compared to other variables in this research. The indirect influence of &#13;
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                <text>Conny Tjandra Rahardja, Alfian Dwijati Kuncara</text>
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                <text>Sri Wahyuni</text>
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                <text>ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK FAST FASHION DI INDONESIA</text>
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                <text>Fast fashion is a fashion product that is produced in a short period and at a low price, every season fast fashion can produce more than 1 fashion of clothing such as summer or winter clothes with various modes. Based on the Industry Ranking on fastretailing.com, the fast fashion industry is controlled by 3 big players, namely INDITEX (ZARA), UNIQLO, and H&amp;M. This research aims to examine the influence of brand awareness on &#13;
consumer buying interest, the influence of product quality on consumer buying interest, the influence of product price on consumer buying interest, and the influence of promotions on potential consumers' buying interest. The research results show that the four variables above partially have a positive and significant influence on consumer &#13;
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                <text>Rahmat Purbandono Hardani</text>
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                <text>PENGARUH PEMBIAYAAN MURABAHAH, IJARAH DAN MUSYARAKAH TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH</text>
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                <text>This study aims to determine the effect of murabahah financing, ijarah financing, and musyarakah financing on profitability at Indonesian Islamic Banks. This research is quantitative, using secondary data sources obtained from Indonesian Islamic Commercial Banks for 2016 - 2022. The sampling method uses a purposive sampling &#13;
method, obtaining a total sample of 6 Islamic Commercial Banks for 7 years so that 38 annual reports were obtained. Methods of data analysis using descriptive analysis test, panel data regression test, classical assumption test, model feasibility test, using Eviews version 12. The results showed that murabahah financing had a positive and significant effect on profitability, ijarah financing had a negative and insignificant effect on &#13;
profitability, and musyarakah financing had a negative and significant effect on profitability.</text>
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                <text>Siti Zahrah, Dyarini</text>
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                <text>financial performance (ROE), corporate governance, leverage, audit quality (big four KAP).</text>
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                <text>The purpose of this study was to determine the effect of corporate governance, leverage, and audit quality on the financial performance of transportation companies in 2017-2021. This study uses return on equity (ROE) as the dependent variable. Corporate governance &#13;
independent variables are measured by institutional ownership and the board of commissioners, leverage is measured by debt to assets (DAR), and audit quality is measured by the big four KAPs. The population used is transportation companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. The sampling was done by purposive sampling method and obtained a sample of 31 companies. The research method used is multiple linear regression analysis. The results of this study are that variable institutional ownership and independent commissioners affect financial performance, while leverage and audit quality do not affect financial performance.</text>
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                <text>Andria Indah Maharani, Prima Rosita Arini Setyaningsih</text>
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                <text>STIE YKPN Yogyakarta</text>
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                <text>Sri Wahyuni</text>
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                <text>ANALISIS TINGKAT PENGGUNAAN KESADARAN MEREK APLIKASI TRANSPORTASI ONLINE TERHADAP KEPUASAN PELANGGAN GENERASI Z DI YOGYAKARTA</text>
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                <text>This study aims to examine the effect of usability and brand awareness on the selection of online transportation on customer satisfaction and test different factors of usage rate and brand awareness of online transportation as purchasing decisions for Generation Z transportation services in Yogyakarta. The data collection method used is purposive sampling. The respondents in this study were Generation Z users of Grab and Go-jek online transportation applications in Yogyakarta. The results showed that the level of use has a positive effect on online transportation customer satisfaction, brand awareness has a positive effect on online transportation customer satisfaction, there are differences in the level of use of online transportation applications on customer satisfaction, and there is no difference in brand awareness of Grab and Go-jek online applications on customer satisfaction.</text>
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                <text>Heni Kusumawati, Maria Jawa Tukan</text>
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                <text>STIE YKPN Yogyakarta</text>
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                <text>Sri Wahyuni</text>
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                <text>ISSN 2621-7880 (Online) /1978-3116 (Cetak)</text>
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                <text>Jurnal Akuntansi dan Manajemen STIE YKPN Yogyakarta 2023</text>
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                  <text>JAM Vol 34 No 3 Desember 2023</text>
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      <name>Text</name>
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                <text>PENGARUH EMPLOYER ATTRACTIVENESS DAN KOMPENSASI TERHADAP MINAT MELAMAR PEKERJAAN</text>
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                <text>employer attractiveness, compensation, interest to apply</text>
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                <text>Companies are currently competing to be superior so they can survive in an increasingly hypercompetitive market. High-quality human resources are an important factor that potentially supports companies to become superior. A recruitment process that runs well will produce quality human resources. Effective recruitment can be carried out when recruitment sources can be filtered well. Therefore, this research aims to determine the influence of employer attractiveness and compensation on interest in applying for jobs. &#13;
The respondents in this research were 50 Atma Jaya University Yogyakarta students, Class of 2019. Data collection in this research was carried out by distributing questionnaires online. The data that has been obtained is processed using multiple linear analysis techniques with the help of SPSS 29 software. The results of this research show that &#13;
employer attractiveness and compensation have a positive and significant effect on interest in applying for jobs.</text>
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                <text>Margaretha Noprisda Sinaga, Dismas Persada Dewangga Pramudita</text>
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                <text>Sri Wahyuni</text>
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                <text>ISSN 2621-7880 (Online) /1978-3116 (Cetak)</text>
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