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                  <text>Vol. 11 No. 3 (2022)</text>
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                <text>THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND</text>
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                <text>brand attachment, self-image congruence, hedonic motivation, brand experience, purchase intention.</text>
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                <text>This study empirically builds a conceptual model that describes the effects of brand attachment, self�image congruence, and brand experience on purchase intention. The focus of this research is to &#13;
examine the debate over the findings of previous researchers regarding the influence of hedonic &#13;
motivation and self-image congruence in attachment theory-based models using brand attachment as &#13;
the central variable. The contribution of this study is to investigate the relationship between hedonic motivation and self-image congruence because, so far, no research has tested the effect of hedonic motivation on self-image congruence. Attachment theory and self-congruity theory are used to solve this problem. The sample selection used a purposive sampling strategy with the characteristics of respondents in Indonesia who had used luxury brands. The number of samples that were successfully collected and tested included 354 respondents. The hypothesis was tested using the Structural Equation Model (SEM) analysis technique. The findings confirm that hedonic motivation and self-image congruence are drivers of brand attachment and increase consumers' purchase intentions.</text>
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                <text>Asih Dewi Yuanita, Endy Gunanto Marsasi</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v11i3.57542</text>
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                <text>Univ. Tanjungpura</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN : 2087-9954, E-ISSN: 2550-0066</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2022</text>
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        <name>brand attachment</name>
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                  <text>Vol. 11 No. 3 (2022)</text>
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                <text>SERVICE QUALITY, SATISFACTION, CONTINUOUS USAGE INTENTION, AND PURCHASE INTENTION TOWARD FREEMIUM APPLICATIONS: THE MODERATING EFFECT OF PERCEIVED VALUE</text>
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                <text>service quality, perceived value, satisfaction, intention.</text>
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                <text>This study aimed to analyze factors that could influence continuous usage intention on freemium applications and purchase intention of premium services among students. Non-probability purposive &#13;
sampling was used to determine the respondent. The criteria for the sample for this study were students who used freemium applications. Data were analyzed using Partial Least Square. The &#13;
results confirmed that only reliability and responsiveness positively impacted customer satisfaction among the service quality dimensions, while assurance and empathy showed no effect. Only &#13;
assurance and responsiveness were found to affect continuous usage intention positively, while empathy and reliability were found to have no effect. There was no evidence of the effect of the &#13;
dimensions of service quality on purchase intention. Perceived value failed to moderate the effect of service quality on customer satisfaction. While there was a significant positive impact of customer satisfaction towards continuous usage intention, no effect has been found towards purchase intention. continuous usage intention was confirmed to have a positive impact on purchase intention.</text>
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                <text>Okto Aditya Suryawirawan, Suhermin, Wiwiek Srikandi Shabrie</text>
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                <text>DOI : http://dx.doi.org/10.26418/jebik.v11i3.57483</text>
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                <text>Univ. Tanjungpura</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN : 2087-9954, E-ISSN : 2550-0066</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2022</text>
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        <name>Intention</name>
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                  <text>Vol. 11 No. 3 (2022)</text>
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                <text>THE EFFECT OF PUBLIC HOUSING CONSTRUCTION ON ECONOMIC GROWTH IN INDONESIA</text>
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                <text>economic growth, public infrastructure, education</text>
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                <text>The development of public housing infrastructure can encourage the opening of isolated areas, reduce production costs, create new centers of economic activity, expand employment opportunities, &#13;
increase consumer purchasing power, and trigger economic growth at regional and national levels. This study investigates the effect of public housing on economic growth in Indonesia. The control &#13;
variables included telecommunications, electricity, and education. The research method used was multiple linear regression with a panel data approach in 34 provinces of Indonesia from 2011 to 2019. The results show that telecommunications and education have a positive and significant impact on economic growth in Indonesia. Meanwhile, housing and electricity have no significant effect on economic growth in Indonesia. These results imply a need to evaluate the benefits of public housing development. Telecommunication infrastructure development must be evenly distributed so people can access the internet to support economic activities. In addition, the government must formulate effective policies so that the people of Indonesia can access education equally.</text>
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                <text>Heru Cahyo, Sodik Dwi Purnomo, Diah Retnowati, Zumaeroh, Lilis Siti Badriah, Herman Sambodo</text>
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                <text>DOI : http://dx.doi.org/10.26418/jebik.v11i3.57393</text>
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                <text>Univ. Tanjungpura</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN : 2087-9954, E-ISSN : 2550-0066</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2022</text>
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                  <text>Vol. 11 No. 3 (2022)</text>
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            <name>Title</name>
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                <text>ABSORPTIVE CAPACITY AND INNOVATION CAPABILITY: ASSESSING THE IMPACT ON SMES PERFORMANCE IN THE NEW NORMAL ERA</text>
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                <text>absorptive capacity, innovation capability, business performance, SMEs, new normal</text>
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                <text>The new normal era during the COVID-19 pandemic has presented opportunities and challenges for SMEs. This study aimed to determine the effects of absorptive capacity and innovation capability on business performance. The research involved 189 creative SMEs owners in Malang City. The sampling technique uses proportional random sampling. Data were collected by distributing &#13;
questionnaires to respondents. The data analysis used partial least squares using high-order construction. The results showed that absorptive capacity significantly affects business performance, &#13;
and absorptive capacity significantly affects innovation capability. However, innovation capability had no significant effect on business performance. Innovation capability has also not been proven to &#13;
influence Absorptive Capacity and Business Performance indirectly. The practical implication is that SMEs owners should develop the absorptive capacity to reach, assimilate, and acquire new &#13;
knowledge to achieve better SMEs performance. Simultaneously, innovation capability does not automatically improve SMEs' performance. SMEs need extra effort to produce innovations that are rare, unique, and difficult to imitate to survive the new normal era. </text>
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                <text>Yudha Prakasa, Anang Sujoko, Nana Abdul Aziz, Andhyka Muttaqin</text>
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                <text>Ulil Hartono, Yuyun Isbanah</text>
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                <text>DETERMINANTS OF E-COMMERCE USER SATISFACTION: THE MEDIATING ROLE OF PURCHASE INTENTION</text>
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                <text>satisfaction dimension, intention to purchase, e-commerce users.</text>
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                <text>This study aims to analyze the role of purchase intention in mediating the factors influencing e�commerce user satisfaction. The sample of this study was e-commerce users in Canggu Village, and 240 respondents were used. Data were collected by distributing questionnaires using Google Forms and were analyzed using SEM-PLS. The results show that effort expectancy and trust positively and significantly affect purchase intention. In contrast, performance expectancy and self-efficacy have a negative and insignificant effect. Effort expectancy, intention to purchase, self-efficacy, and trust positively and significantly affect e-commerce user satisfaction, whereas performance expectancy has a negative effect. Intention to purchase can positively and significantly mediate the effect of effort expectancy and trust on e-commerce user satisfaction but not on performance expectancy and &#13;
self-efficacy. The results of this study indicate that to increase intention to purchase and e-commerce user satisfaction, several things need to be considered, including user trust must be maintained and ease of use must be considered so that users can feel satisfaction with the system.</text>
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                <text>Ni Kadek Sisi Suastiari, Luh Putu Mahyuni</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN : 2087-9954, E-ISSN: 2550-0066</text>
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                  <text>Vol. 11 No. 3 (2022)</text>
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                <text>THE EFFECT OF MATERIALISM AND FINANCIAL KNOWLEDGE ON FINANCIAL STRESS: THE ROLE OF PRESENT FATALISTIC AND MARITAL STATUS</text>
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                <text>financial stress, materialism, financial knowledge, present fatalistic, marital status.</text>
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                <text>The conditions of the Covid 19 outbreak during 2019 and 2020 made some people lose their jobs or income, which resulted in increased financial pressures. This research examines the influence of present fatalistic, materialism, financial knowledge, and marital status on financial stress. Data were collected using a questionnaire. The number of samples that can be processed in the study was 484 respondents. The analysis technique used is the partial least squares structural equation modeling (PLS-SEM). The direct test results show that present fatalistic and materialism significantly increase financial stress, while financial knowledge and marital status reduce financial stress. Present fatalistic has been shown to positively mediate materialism's effect on financial stress. Meanwhile, marital status strengthens the negative influence of financial knowledge on financial pressure. It means that marital status encourages someone with good financial knowledge to use their ability to manage their finances to avoid financial stress. This study recommends to the public the importance of controlling &#13;
materialistic behavior, reducing hopelessness, and increasing self-control to reduce financial pressure.</text>
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      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
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        <name>Dublin Core</name>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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              <elementText elementTextId="64398">
                <text>MILLENNIALS' INTENTION TO BUY FASHION PRODUCTS AT SHOPEE DURING THE PANDEMIC OF COVID-19</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
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              <elementText elementTextId="64399">
                <text>celebrity endorser, e-WOM, brand image, purchase intention, fashion</text>
              </elementText>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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                <text>This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of &#13;
millennial consumers in Pontianak who had never bought fashion products at Shopee during the pandemic of COVID-19. Two hundred respondents were selected based on the judgment sampling method. Questionnaires were distributed via Google Forms, then analyzed using SEM-PLS. The results showed that celebrity endorsers and eWOM positively affected the brand image of fashion products at Shopee during the pandemic. Whereas celebrity endorsers and eWOM have proven to have no direct effect on purchase intention. It happened because respondents did not only rely on content uploaded by celebrities and reviews to determine their consumption. Consumers tend to be more selective in choosing products during the pandemic. Even though there is much information circulating about these products, they still consider brand image when deciding to buy or consume them.</text>
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          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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              <elementText elementTextId="64401">
                <text>Barkah, Barkah</text>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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              <elementText elementTextId="64402">
                <text>DOI : ttp://dx.doi.org/10.26418/jebik.v11i3.51142</text>
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          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
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              <elementText elementTextId="64403">
                <text>Univ. Tanjungpura</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <elementText elementTextId="64404">
                <text>31-12-2022</text>
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          <element elementId="37">
            <name>Contributor</name>
            <description>An entity responsible for making contributions to the resource</description>
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              <elementText elementTextId="64405">
                <text>Sri Wahyuni</text>
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            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="64406">
                <text>P-ISSN : 2087-9954, E-ISSN : 2550-0066</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="64407">
                <text>PDF</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
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              <elementText elementTextId="64408">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
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              <elementText elementTextId="64409">
                <text>Text</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="38">
            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
            <elementTextContainer>
              <elementText elementTextId="64410">
                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2022</text>
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    <tagContainer>
      <tag tagId="10439">
        <name>Brand Image</name>
      </tag>
      <tag tagId="11038">
        <name>celebrity endorser</name>
      </tag>
      <tag tagId="10658">
        <name>E-WOM</name>
      </tag>
      <tag tagId="11039">
        <name>fashion</name>
      </tag>
      <tag tagId="10440">
        <name>Purchase Intention</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
