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                  <text>Vol. 13 No. 1 (2024)</text>
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                <text>LEVERAGING STRATEGIC ORIENTATIONS IN ACHIEVING A COMPETITIVE ADVANTAGE AMONG MSMES: A CROSS-COUNTRY MARKETING ANALYSIS</text>
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                <text>market orientation, learning orientation, entrepreneurial orientation, competitive advantage, marketing performance.</text>
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                <text>This study aims to understand the extent to which market orientation, learning orientation, and entrepreneurial orientation contribute to the marketing performance of micro, small, and medium enterprises (MSMEs) in Indonesia, Australia (Perth and Canberra), Egypt, and Saudi Arabia, and how competitive advantage mediates the relationships. This quantitative study examined a total of 450 Hands-on Business Community (HBC) members through a stratified random sampling method. The data was analyzed using structural equation modeling – partial least square (SEM-PLS). The &#13;
results show that all market orientation, learning orientation, entrepreneurial orientation, and competitive advantage have a positive and significant impact on the marketing performance. In &#13;
addition, the competitive advantage also significantly mediates the impact of these three orientations on the marketing performance. These findings suggest that the MSMEs in Indonesia, Australia (Perth and Canberra), Egypt and Saudi Arabia to invest in market research and employee development, as well as to foster an entrepreneurial mindset, in order to success in dynamic markets. Further, there should be policy measures to support these orientations.</text>
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                <text>Keni Kaniawati, Andhi Sukma, &amp; Desy Oktaviani</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v13i1.76063</text>
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                <text>Univ. Tanjungpura</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN: 2087-9954, E-ISSN: 2550-0066.</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2024</text>
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                  <text>Vol. 13 No. 1 (2024)</text>
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                <text>UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA</text>
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                <text>attitudes, subjective norms, perceived behavioral control, entrepreneurial intention, entrepreneurial behavior.</text>
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                <text>An important issue for entrepreneurship today is to increase the entrepreneurial intention of a country’s productive age groups, including Generation Z. This research seeks to explore key&#13;
components of the Theory of Planned Behavior (TPB) (attitude, subjective norms, and perceived behavioral control) to explain the entrepreneurial intention and behavior of Generation Z in &#13;
Indonesia. This study employed a quantitative method. The data was collected through a questionnaire distributed using a purposive sampling technique, and a total of 713 respondents were &#13;
participated in this study. Partial Least Squares – Structural Equation Modeling (PLS-SEM) was utilized to analyze the data. The results confirm that the TPB can predict the entrepreneurial intention and behavior of Generation Z in Indonesia, demonstrating that the attitude, subjective norms, and perceived behavioral control all have a positive influence on the entrepreneurial intention, as do the attitude and perceived behavioral control on the entrepreneurial behavior. Further, entrepreneurial intention has been shown to mediate the positive relationship between attitude, perceived behavioral control, and entrepreneurial behavior among Generation Z in Indonesia.</text>
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                <text>Mustari, Fildza Anisya Ramadhani, Muhammad Hasan, Inanna, &amp; Tuti Supatminingsih</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v13i1.75473</text>
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                <text>Univ. Tanjungpura</text>
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                <text>23-08-2024</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN: 2087-9954, E-ISSN: 2550-0066</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2024</text>
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                  <text>Vol. 13 No. 1 (2024)</text>
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                <text>EMPLOYEE PERFORMANCE IN THE NEXUS OF LEADERSHIP AGILITY, PERCEIVED ORGANIZATIONAL SUPPORT, ORGANIZATIONAL COMMITMENT AND READINESS FOR CHANGE</text>
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                <text>leadership agility, perceived organizational support, readiness for change, organizational commitment, employee performance.</text>
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                <text>This research aims to explore the multifaceted impact of Industry 4.0 on employee performance through the involvement of leadership agility, perceived organizational support, organizational &#13;
commitment, and readiness for change in PT Angkasa Pura I - Juanda, the company responsible for overseeing airports in Indonesia. This study employs random sampling with specific inclusion criteria to gather the respondent. The data was collected from 150 employees of PT Angkasa Pura I - Juanda and analyzed using Partial Least Square through SmartPLS. The results show that the leadership agility significantly and positively influences the employee performance, individual readiness for change, and organizational commitment. Further, the perceived organizational support significantly and positively influences the organizational commitment and employee performance. Additionally, both the individual readiness for change and organizational commitment significantly and positively influences the employee performance. These results provide several implications related to the importance of leadership agility, perceived organizational support, organizational commitment, and readiness for change in fostering employee performance.</text>
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                <text>Suhermin, Rika Rahayu, Mar’atus Zahro, Wiwiek Srikandi Shabrie, &amp; Okto Aditya Suryawirawan</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v13i1.75373</text>
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                <text>Univ. Tanjungpura</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN: 2087-9954, E-ISSN: 2550-0066</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2024</text>
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                  <text>Vol. 13 No. 1 (2024)</text>
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                <text>POST-COVID-19 PANDEMIC RECOVERY OF HOUSEHOLD WELFARE</text>
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                <text>COVID-19, social restrictions, recovery of household expenditures, household income, household consumption</text>
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                <text>This study aims to investigate the post-COVID-19 pandemic recovery on household welfare in the Greater Jakarta area a result of the government’s policy of the enforcement of public activity &#13;
restrictions (Pemberlakuan Pembatasan Kegiatan Masyarakat, PPKM). During the COVID-19 pandemic, there were numerous aspects of household affected, including household mobility, &#13;
income, spending, and saving capability. There was a total of 400 respondents participated, who were the family breadwinners. The sampling methods employed were snowball and convenience sampling methods. The data was collected through a questionnaire distributed online using Google Forms. The results show that the PPKM implementation significantly affected the household welfare, and the recovery was proven in improved household mobility, income, spending, and saving capability following the COVID-19 pandemic. These findings suggest that the government must continue developing new and more effective policies while enhancing the anticipation and adoption of  solution-oriented measures for the future.</text>
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                <text>This research aims to investigate the influence of co-branding on consumer attitudes and purchase intentions, with social media as a moderating variable. This study focuses on the Hard13 Noir Low &#13;
and High co-branded products, with a sample of 200 respondents selected using purposive sampling. The data was collected through a questionnaire distributed online using Google Forms and analyzed &#13;
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products. Attitudes toward co-branded products have also significantly influenced consumer purchasing intentions. In addition, social media was found to strengthen the relationship between product fit and brand fit with attitudes towards co-branded products and the relationship between attitudes towards co-branded products and purchase intentions. These findings can help companies manage the co-branding strategy, develop more effective marketing strategies, and suggest that using the social media can increase the consumer buying interest, especially as they face dynamic market challenges in the digital and post pandemic era.</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v13i1.72839</text>
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                <text>Univ. Tanjungpura</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN : 2087-9954, E-ISSN: 2550-0066</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2024</text>
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                  <text>Vol. 13 No. 1 (2024)</text>
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                <text>HOW ARE MSMES PERFORMING FOLLOWING THE COVID-19 PANDEMIC? THE ROLE OF MSME ACTORS’ CREATIVE SELF-EFFICACY, DYNAMIC CAPABILITY, AND INNOVATIVE WORK BEHAVIOR</text>
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                <text>creative self-efficacy, dynamic capability, innovative work behavior, MSME performance.</text>
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                <text>This research aims to analyze the effect of Micro, Small, and Medium Enterprise (MSME) actors’ creative self-efficacy, dynamic capability, and innovative work behavior on the MSME performance. The data was collected through questionnaires distributed to 100 MSMEs spread across several regencies and cities in West Kalimantan Province. Referring to the results of statistical tests, it can be concluded that the MSME actors’ creative self-efficacy has a positive and significant effect on both their innovative work behavior and MSME performance. However, the MSME actors’ dynamic capability only has a positive and significant effect on their innovative work behavior, and not on the MSME performance. In addition, the MSME actors’ innovative work behavior also has a positive and significant effect on the MSME performance. Furthermore, the MSME actors’ innovative behavior is proven to mediate the effect of their creative self-efficacy and dynamic capability on the MSME performance. These findings indicate that the higher the MSME actors’ creative self-efficacy, &#13;
dynamic capability and innovative work behavior, the higher the MSME performance.</text>
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                <text>Sulistiowati, Rudi Fransiskus, Nurul Komari, &amp; Nur Afifah</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v13i1.72440</text>
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                <text>Univ. Tanjungpura</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN: 2087-9954, E-ISSN: 2550-0066</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2024</text>
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                  <text>Vol. 13 No. 1 (2024)</text>
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                <text>MARKET POWER, BANK-SPECIFIC FACTORS, AND MACROECONOMIC EFFECTS ON BANKING PROFITABILITY IN INDONESIA: BEFORE AND AFTER THE COVID-19 PANDEMIC</text>
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                <text>profitability, market power, bank-specific factors, macroeconomic, COVID-19 pandemic.</text>
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                <text>This paper examines the impact of market power, bank-specific factors, and macroeconomic changes on profitability in conventional and Islamic banking in Indonesia before and after the COVID-19 pandemic. The data was collected quarterly from 6 conventional banks and 6 Islamic banks during the period from the second quarter of 2014 to 2023, and analyzed using a panel data regression model approach. The dependent variable is bank profitability, measured using the return on asset proxy (ROA) and net interest margin (NIM) / net operating margin (NOM); while the independent variables are concentration ratio (CR), third-party funding (TPF), capital adequacy ratio (CAR), non�performing loan (NPL), operating expenses to operating income (BOPO ratio), gross domestic product (GDP), inflation, exchange rate, and dummy variables. The findings demonstrate that the COVID-19 pandemic has had a detrimental impact on both types of banking, with Islamic banking experiencing a more significant impact than the conventional banking. Furthermore, the TPF, BOPO ratio, exchange rate, and inflation have a comparable impact on the profitability in both types of banking. Similarly, the market power, NPL, CAR, and GDP have distinct impact on the two types of banking, demonstrating disparities in operational features and industry competitiveness levels.</text>
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                <text>Hayet, Syafiq Mahmadah Hanafi, &amp; Mukhammad Yazid Afandi</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v13i1.72197</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN: 2087-9954, E-ISSN: 2550-0066</text>
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                  <text>Vol. 13 No. 1 (2024)</text>
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                <text>DETERMINANTS AND CLASSIFICATIONS OF ONLINE SHOPPING CONSUMERS’ PURCHASE INTENTION IN INDONESIA</text>
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                <text>e-commerce, consumer behavior, online shopping.</text>
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                <text>Online shopping is still growing significantly, which is an upward trend for e-commerce platforms. It has grown in popularity among consumers for a number of reasons, driving Indonesian consumer &#13;
behavior. This study aims to identify determinants and classifications of Indonesian online shopping consumers’ purchase intention using the decision tree methodology. The notion underpinning this study is the phenomena of online shopping as a consumer behavior transition in Indonesia which has increased gradually over the last decades. The data was collected using a structured questionnaire and 820 respondents participated in this study. Then, the data was analyzed using C5.0 and CART 5.0 algorithms. The results show that the most influential determinants of the frequency of online shopping include the consumers’ occupation, choice of e-commerce platforms, product origin, and &#13;
product quality. The influence of several factors on customers' intentions to engage in shopping online can be determined, including job status, e-commerce platform, product sources, and product quality.</text>
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                <text>Reninta Dewi Nugraheni</text>
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                <text>DOI: http://dx.doi.org/10.26418/jebik.v13i1.61399</text>
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                <text>Univ. Tanjungpura</text>
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                <text>03-04-2024</text>
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                <text>Sri Wahyuni</text>
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                <text>P-ISSN: 2087-9954, E-ISSN: 2550-0066</text>
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                <text>PDF</text>
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                <text>English</text>
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                <text>Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2024</text>
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