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                  <text>Vol. 5 No. 3 (2024)</text>
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                <text>A Mediation Model of Intrinsic Work Motivationand Job Satisfaction To Develop Aircraft Technician Performance</text>
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                <text>Training    Programs, Intrinsic    Motivation,    Job    Satisfaction,    Technician Performance</text>
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                <text>The  purpose  of  this  study  is  to  analyze  the  influence  of  training  programs  on technician intrinsic motivation, the influence of training programs on technician performance, intrinsic  motivation  is   a   mediating   variable   between  training   programs   on   technician performance,  the  influence  of  training  programs  on  technician  job  satisfaction,  and  job satisfaction is a mediating variable between training programs on the performance of aircraft technicians  of  PT  GMF  AeroAsia  Tbk. The  target  population  in  this  study  is  3061  Aircraft Technicians  who  work  in  Base Maintenance  and  Line  Maintenance  of  PT  GMF AeroAsiaTbk in the working areas of Jakarta, Medan, Surabaya, Denpasar, and Makassar. The sample size  was 210  respondents.  Sampling applied  probability  sampling  techniques,  using  a  survey method  with  questionnaire  instruments.    The  data  was  processed  and  analyzed  using  SPSS software. The results of the study showed a positive and significant influence of the training program  on  the  intrinsic  motivation  of  technicians,  there  was  a  positive  and  significant influence of the training program on the performance of technicians, intrinsic motivation was a  mediating  variable  between  the  training  program  on  the  performance  of  technicians,  there was  a  positive  and  significanceinfluence  the  training  program  on  the  job  satisfaction  of technicians and the job satisfaction was a mediating variable between the training program on the performance of PT Aircraft Technicians GMF AeroAsia Tbk. Based on the results of the determination  test, the contribution  of  the  influence  was  prevented  on  work  performance  by 69.1%.</text>
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                <text>Prinandita1*, Anoesyirwan Moeins2, Yuli Zain3</text>
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                <text>https://dinastipub.org/DIJEFA/article/view/2904/1933</text>
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                <text>UniversitasPersadaIndonesia</text>
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                <text>26July 2024</text>
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                <text>prinandita.2166390034@upi-yai.ac.id</text>
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                  <text>Vol. 5 No. 3 (2024)</text>
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                <text>Analysis of Organizational Management Diversity in the Management of Hili Cafe and Copa Cafe</text>
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                <text>General management, Organizational management, Productivity, service quality</text>
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                <text>This study aims to analyze the diversity of organizational management at Hili Café and  Copa  Café  in  Gunungsitoli  City.  Diversity  in  organizations  includes  various  individual characteristics  such  as ability, tenure,  education,  communication  style, and  personality. This research  uses  a  descriptive  qualitative  approach  with  data  collection  methods  through observation,  interviews,  and  documentation.  The  results  showed  that  the  diversity  of  the workforce in both cafes had a positive impact in improving communication and cooperation between  employees.  However,  there  are  some  obstacles  such  as  salary  differences  between old  and  new  employees,  the  tendency  of  employees  to  associate  with  people  from  the  same area  of  origin,  and  a  reduction  in  the  number  of  employees  due  to  religious  holidays.  To overcome   these   issues,   both   cafes   implemented   measures   such   as   non-discriminatory selection,  training  periods,  briefings, and work  calendar  adjustments.  The  conclusion  of  this study is that diversity in organizational management at Hili Café and Copa Café can improve productivity and service quality if managed well, although there are still challenges that need to be overcome to optimize the benefits of diversity.</text>
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                <text>Petrus   Fanahadodo   Dakhi1, Heseziduhu   Lase2, Ayler   Beniah   Ndraha3*, Eliyunus Waruwu4</text>
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                <text>https://dinastipub.org/DIJEFA/article/view/2883/1896</text>
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                  <text>Vol. 5 No. 3 (2024)</text>
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                <text>Analysis Of Property Financing Development Using Musyarakah Mutanaqisah  Contract  At  Islamic  Banks  In  Medan  City  With ANP BOCR Approach</text>
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                <text>Property Financing, Musyarakah Mutanaqisah, Islamic Bank, ANP BOCR</text>
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                <text>This study aims to analyze the problem of developing mutanaqisah musyarakah contracts  in  property  financing  by  reviewing  the  benefits,  opportunities,  costs,  and  risks involved  in mutanaqisah  musyarakah contracts.  This  research  uses  a mix  method between qualitative  and  quantitative  with  the  ANP  BOCR  approach  with  the  help  of superdecision software.  This  research  consists  of  four  stages  of  research  including  pre-research,  data collection, data processing and interpretation of results. The results of this study indicate that the ANP  BOCR  analysis  regarding  the  development  of  property  financing  using  the musyarakah mutanaqisah contract which is the top priority in the BOCR criteria aspect is Benefit with a Normalize value of 0.35644, followed by the risk aspect in second place with a value of 0.32573, followed by the opportunityaspect with a value of 0.19358 and in the last rank is the cost aspect with a value of 0.12426. The top priority in alternative strategies in developing property financing using the musyarakah mutanaqisah contract is the strategy that banks must work with honest developers. The next strategy is a socialization strategy, namely the  bank  conducts  socialization  to  the  public  so  that  people  understand  more  about  the mutanaqisah musyarakah contract. In the third rank is to develop competitive and innovative products. Furthermore, the last rank is a promotion strategy in the form of banners, banners and  billboards.  Based  on  the  calculation  of  the benefit  cluster,  each cluster has  the  same value, it means that the three benefit subcriteria have the same priority. Furthermore, in the opportunity cluster, the top priority is the development of property investment, followed by product innovation and needs according to the financing contract. Then in the cost cluster, the priority of the cost cluster is notary fees, followed by insurance costs in second place and administrative costs in third place. And in the risk cluster, the priority is credit risk, followed by market risk and compliance risk</text>
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                <text>Putri Rahma1, Zuhrinal M. Nawawi2, Nurbaiti3</text>
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                <text>https://dinastipub.org/DIJEFA/article/view/3062/1895</text>
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                <text>State Islamic University of North Sumatra</text>
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                <text>20 July 2024</text>
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                <text>putri0521223004@uinsu.ac.id</text>
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                  <text>Vol. 5 No. 3 (2024)</text>
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                <text>Analysis of Sales Promotion on Interest in Using Brain Academy by Ruangguru Through Consultative Selling</text>
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                <text>Sales Promotion, Interest in Using, Brain Academy by Ruangguru, Consultative Selling</text>
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                <text>The  declining  quality  of  education  in  Indonesia  has  significant  implications, particularly  for  human  resource  development.  This  study  investigates  the  impact  of  sales promotion  on  the  interest  in  using  Brain  Academy  by  Ruangguru,  mediated  through consultative  selling.  The  research  aims  to  determine  whether  sales  promotions  effectively increase   students'   interest   in   utilizing   Brain   Academy's   educational   services.   Using associative methods and descriptive analysis with a quantitative approach, the study sampled 250  high  school  students  from a  population  of  6,672  in  Sukabumi  City,  based  on data  from DAPODIK 2023.  Data collection involved observation, interviews, questionnaires, literature studies, and documentation. The analysis utilized Structural Equation Modeling (SEM) with AMOS software. Findings indicate that sales promotion significantly influences consultative selling,  which  in  turn  significantly  affects  students'  interest  in  using  Brain  Academy. However, direct sales promotion did not significantly influence interest in use. The mediating role  of  consultative  selling  was  confirmed,  demonstrating  its  importance  in  effectively translating  sales  promotions  into  increased  user  interest.  The  study  concludes  that  Brain Academy's  marketing  strategies  should  emphasize  consultative  selling  to  better  address student  needs  and  enhance  the  effectiveness  of  sales  promotions.  These  findings  provide valuable  insights  for  educational  service  providers  aiming  to  boost  engagement  and  usage through targeted promotional efforts.</text>
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                <text>Putri Melati1,Kokom Komariah2,Resa Nurmala3</text>
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                <text>https://dinastipub.org/DIJEFA/article/view/3038/2344</text>
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                <text>Universitas Muhammadiyah Sukabumi</text>
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                <text>29July 2024</text>
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                <text>pmelati431@gmail.com</text>
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                  <text>Vol. 5 No. 3 (2024)</text>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65571">
                <text>Analysis of Sharia Stock Valuation Using The FCFE And Relative Valuation Methods Sector Listed on The Sharia Securities List</text>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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              <elementText elementTextId="65572">
                <text>Stock  Valuation,  Islamic  Stock,  Free  Cash  Flow  to  Equity  (FCFE),  Relative Valuation Property Sector, Shariah Listed Securities.</text>
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                <text>The objective of this study is to analyze the intrinsic value of sharia stocks in the property  sector  listed  on  the  Sharia  Securities  List  (DES),  utilizing  two  distinct  valuation methodologies:  free  cash  flow  to  equity  (FCFE)  and  relative  valuation.  The  stocks  selected for  analysis  include  PT  Metropolitan  Kentjana  Tbk  (MKPI),  PT  Mega  Manunggal  Property Tbk  (MMLP),  and  PT  Pollux  Properties  Indonesia  Tbk  (POLL).  In  this  study,  the  free  cash flow  to  equity  (FCFE)  method  was  employed  to  ascertain  the  intrinsic  value  of  the  shares. This  was  achieved  through  the  consideration  of  free  cash  flow,  which  was  subsequently deducted  to  account  for  expenses  pertaining  to  working  capital  and  investment.  In  contrast, the  relative  valuation  method  involved  the  comparison  of  the  intrinsic  value  of  the  shares with  financial  ratios  such  as  the  price-to-earnings  ratio  (PER)  and  the  price-to-book  value (PBV).  The  aforementioned  approach  was  informed  by  a  fundamental  analysis,  which involved  the  examination  of  macroeconomic  conditions,  industry  conditions,  and  company conditions.  The  data  was  obtained  from  property  companies  listed  on  the  Indonesia  Sharia Stock Index (ISSI) for the period 2019-2022. The results indicated that the intrinsic value of MKPI  stock,  as  determined  by  the  FCFE  method,  was  Rp.  24,134.  This  value  suggests  that the stock is overvalued, given that the market price was Rp. 27,200. The PER method yielded the  following  results:  The  intrinsic  value  of  the  stock  is  Rp.  59,461,  indicating  that  it  is undervalued.  The  PBV  method  yields  an  intrinsic  value  of  IDR  7,515,  indicating  that  the stock is overvalued. The MMLP Shares are valued using the FCFE method, which yields an intrinsic  value  of  IDR  4,857,  indicating  that  the  stock  is  undervalued  as  the  market  price  is IDR 298. The PER method yields an intrinsic value of IDR 686, indicating that the stock is undervalued.  The  intrinsic  value  of  the  stock  is  IDR  893,  indicating  that  it  is  undervalued. The  PBV  method  yields  an  intrinsic  value  of  IDR  686,  also  indicating  undervaluation.  The POLL  stock  is  undervalued  according  to  the  FCFE  method,  with  an  intrinsic  value  of  IDR 251. This is due to the market price of IDR 147. Finally, the PER method yields an intrinsic value  of  IDR  109,  indicating  that  the  stock  is  undervalued.  The  intrinsic  value  of  IDR  109 indicates that the stock is undervalued. The PBV method yields an intrinsic value of IDR 214, which  also  indicates  undervaluation.  In  conclusion,  the  FCFE  and  Relative  Valuation methods can be used to determine the fairness of Islamic stock prices in the property sector. The  data  was  obtained  from  property  companies  listed  on  the  Indonesia  Sharia  Stock  Index (ISSI) for the period 2019-2022</text>
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                <text>Muhammad Hanafi Hamonangan1*, Nurlaila2, Maryam Batubara3</text>
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                <text>https://dinastipub.org/DIJEFA/article/view/2844/1890</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="65576">
                <text>Universitas Islam SumateraUtara</text>
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            <name>Date</name>
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              <elementText elementTextId="65577">
                <text>18July2024</text>
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              <elementText elementTextId="65578">
                <text>hanafiharahap91@gmail.com</text>
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            <name>Language</name>
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              <elementText elementTextId="65580">
                <text>English</text>
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            <description>The nature or genre of the resource</description>
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              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="65098">
                  <text>Vol. 5 No. 3 (2024)</text>
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      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
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      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66208">
                <text>Analysis of the Influence of Performance Appraisal and Core Values of AKHLAKon Work Performance</text>
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            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66209">
                <text>Performance Appraisal, Core Values, AKHLAK, Work Performance</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66210">
                <text>This  study  aims  to  determine  the  influence  of  performance  appraisal  and  core values  of AKHLAKon  work  performance.  The  researcher  employed  a  quantitative  method with  a  descriptive  causal  approach.  The  population in  this  study  consisted  of  the permanent employees of PT. Telkom Witel Sukabumi, totaling 32 employees, with the sample size also being  32  permanent  employees  of  PT.  Telkom  Witel  Sukabumi.  The  results  of  this  study indicate   that   performance   appraisal   has   a   significant   influence   on   employee   work performance  at  PT.  Telkom  Witel  Sukabumi,  with  a  t-value  of  8.482,  which  is  greater  than the  t-table  value  of  1.695,  and  a  significance  level  of  0.000  &lt;  0.05.  Meanwhile,  the  core values of AKHLAKdo not have a significant influence on work performance, with a t-value of -0.982, which is smaller than the t-table value of 1.695, and a significance level of 0.334 &gt; 0.05.  The  F-test  shows  that  both  independent  variables  simultaneously  have  a  significant influence on work performance, with an F-value of 35.990, which is greater than the F-table value  of  3.33,  and  a  significance  level  of  0.000  &lt;  0.05.  Descriptive  analysis  indicates  that respondents'  responses  to  performance  appraisal  and  the  core  values  of AKHLAKfall  into the  very  high  category.  The  proper  implementation  of  performance  appraisal  is  proven  to enhance work performance, while the core values of AKHLAKrequire further approaches to have a significant impact</text>
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            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66211">
                <text>Andini Azzahrunisa1*, Nor Norisanti2, Resa Nurmala3</text>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="66212">
                <text>https://dinastipub.org/DIJEFA/article/view/2985/1959</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="66213">
                <text>Universitas Muhammadiyah Sukabumi</text>
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          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66214">
                <text>02August 2024</text>
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            <name>Contributor</name>
            <description>An entity responsible for making contributions to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66215">
                <text>andiniazzah116@ummi.ac.id</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66216">
                <text>PDF</text>
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            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="66217">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
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                <text>Text</text>
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          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="65098">
                  <text>Vol. 5 No. 3 (2024)</text>
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    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65927">
                <text>AnalysisoftheEffectofCustomerRelationshipManagement,ServiceQualityand Word of Mouth on e-Commerce Customer Loyalty through Customer Satisfactionasa Mediator</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65928">
                <text>CustomerRelationshipManagement,ServiceQuality,WordofMouth, Loyalty, Customer Satisfaction</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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              <elementText elementTextId="65929">
                <text>Customer satisfaction is a comprehensive assessment of service and as a result of the comparison between customer expectations and perceptions of actual service performance. The purpose of this study is to see the effect of the independent and dependent variables, using quantitative methods with the help of SmartPLS  software. The results of  this study indicate that CRM directly affects SQU and LOY, the SQU variable affects SAT and SQU has no effect on LOY, the WIM variable affects SQU and LOY, andSAT affects LOY. In indirect testing, the independent variables, namely CRM, SQU, and WOM, have an  effect on SAT which is moderated by LOY</text>
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          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65930">
                <text>MuphiminMuphimin1,WidartoRachbini2</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="65931">
                <text>https://dinastipub.org/DIJEFA/article/view/3079/1931</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="65932">
                <text>PancasilaUniversity</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65933">
                <text>July 26th2024</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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              <elementText elementTextId="65934">
                <text>PDF</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65935">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
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                <text>Text</text>
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            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="65098">
                  <text>Vol. 5 No. 3 (2024)</text>
                </elementText>
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      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
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    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65244">
                <text>Analyzing  Firm  Performance:  The  Influence  of  Enterprise  Risk Management, Investment Decisions, and ESG Aspects in ASEAN-5 Non Financial Firms</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65245">
                <text>Enterprise  Risk  Management  (ERM),  Investment  Decisions,  Environmental, Social And Governance (ESG), Firm Performance, ASEAN-5</text>
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              <elementText elementTextId="65246">
                <text>This study aims to examine theeffectof Enterprise Risk Management (Advanced level of ERM) and Investment Decisions on firm performance, with the moderating role of environmental, social and governance (ESG) factors in ASEAN-5 non-financial firms. Panel dataregressionanalysisemployed in this studywitha total of770observationsover a five-year   period   (2018to 2022).The   study   finds   a   positive   relationship   between   ERM implementation   and   firm   performance   metrics   (ROA,   Tobin's   Q,   PBV).   Investment decisions,  proxied  by  Price  Earnings  Ratio  (PER),  also  show  a  positive  influence  on  firm performance.  Furthermore,  Environmental,  Social,  and  Governance  (ESG)  moderate  the relationship between ERMon firm’s financialperformance(ROA) and investment decisionson firm’s market performance (Tobin’s Q and PBV).The findings highlight the significance of integrating ESG factors on risk management practices and strategic investment decisions that improve firm’sfinancial and market-based performance</text>
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          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65247">
                <text>Muhammad Fikry Alfisyahrin1*, Dewi Hanggraeni2</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="65248">
                <text>https://dinastipub.org/DIJEFA/article/view/2744/1865</text>
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          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="65249">
                <text>Universitas Indonesia</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
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                <text>12July2024</text>
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              <elementText elementTextId="65251">
                <text>muhammad.fikry21@office.ui.ac.id</text>
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            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="65253">
                <text>English</text>
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                <text>The  integration  of  Big  Data  technology  in  financial  auditing  has  transformed traditional  auditing  practices,  offering  significant  opportunities  for  enhancing  audit  quality and   efficiency.   This   literature   review   examines   the   challenges,   opportunities,   and implications of Big Data technology in the accounting profession. It explores how Big Data tools  and  techniques  can  improve  data  analysis,  risk  assessment,  and  fraud  detection. However,  the  adoption  of  Big  Data also presents  challenges,  such  as  data  privacy  concerns, the  need  for  specialized  skills,  and  the  complexity  of  managing  large  datasets.  This  review highlights  the  current  state  of  research  in  this  field  and  provides  insights  into  the  future directions  for  incorporating  Big  Data  in  financial  auditing.  The  findings  underscore  the necessity   for   continuous   professional   development   and   the   adaptation   of   regulatory frameworks to fully harness the benefits of Big Data technology</text>
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                <text>Henky   Hendrawan1*, Suwandi   Ng2, Agustin   Rusiana   Sari3, Muhammad   Azizi4, Verawaty5</text>
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                <text>https://dinastipub.org/DIJEFA/article/view/2829/1875</text>
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                <text>STIA Menarasiswa</text>
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                <text>hendrawan16@gmail.com</text>
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                <text>PT  X  is  a  staple  food  producer  company  that  employs  a  make-to-stock  (MTS)production  strategy.  In  the  implementation  of  MTS  used  by  PT  X,  customer  needs  are  metthrough  the  sale  of  ready-made  product  stocks.  The  advent  of  the  digitalization  era  hasintroducednewstrategiesthatcanbeappliedinthedevelopmentofthesupplychain,particularly  in  Indonesia.  To  achieve  success  in  the  digitalization  process,  the  omnichannelfunction involves integrating online and offline channels and providing real-time informationandservicestocustomerstoenhancetheirengagement.Aprofoundunderstandingofomnichannel implementation is required, and this research utilizes a game theory approach asa tool to assess the success of omnichannel. Subsequently, a comparison of the best strategiesgenerated in the game theory modeling needs to beconducted. The aim of this research is toenable companies to have a strategy in digitalization implementation to be more responsive tomarket  changes  and  meet  the  increasing  expectations  of  customers.  However,  to  achievesuccess  in  omnichannel  implementation,  companies  need  to  invest  and  commit  to  facingchallengesand optimizing opportunitiesoffered by thisstrategy.</text>
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                <text>TelkomUniversitySurabaya</text>
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