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                <text>The quick emergence of the COVID-19 pandemic has shaken the foundations of the world’s economy. Notably, women entrepreneurs were significantly in danger of income and sales due to the COVID-19 pandemic, which has had significant economic and social impacts. This study examines the effects of the COVID-19 pandemic Standard Operating Procedures (SOPs) on women entrepreneurs’ sales performance, engaged in home-based activities. The chi-square test of association and linear probability model with interactions were applied to analyze the data collected using a questionnaire from 672 women entrepreneurs. Generally, cloth and cosmetics entrepreneurs reported an increase in sales. However, following the COVID-19 pandemic SOPs negatively affected women’s entrepreneurial sales performance. Variations in findings were observed by testing the interaction and heterogeneous effects. The household contextual analysis is crucial for understanding the dynamics of women home-based entrepreneurs in the family and cultural context as they reported an increase in sales vol�ume. The study’s findings point to the adaptability, resilience, and multiplier effects of women entrepreneurs who faced economic, sociocultural, and institutional restraints encountered during the uncertain period of the COVID-19 pandemic.</text>
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                <text>This study investigates the determinants of entrepreneurial intentions among university students in the rural region of Comarca Sierra Sur, Andalusia, Spain. Using the Theory of Planned Behavior, the analysis reveals that attitudes toward entrepreneurship and perceived behavioral control are significant predictors of entrepreneurial&#13;
intentions. Positive attitudes and a strong sense of control are closely associated with entrepreneurial intentions, while subjective norms show no significant effect, suggesting that social expectations may function differently in rural areas. Additionally, personal values such as openness to change and self-enhancement positively influence entrepreneurial intentions, whereas conservatism is negatively associated. This research fills a gap in the liter�ature by extending the Theory of Planned Behavior to a rural context, where prior studies have been limited. The findings highlight the need to tailor entrepreneurship policies to the unique characteristics of rural areas and emphasize the importance of personal values and perceived control in fostering entrepreneurship. These insights are particularly relevant for policymakers aiming to stimulate economic development and entrepreneurship in rural regions.</text>
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Small and medium-sized enterprises&#13;
Market orientation&#13;
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                <text>Drawing on dynamic capabilities theory, the study aims to contribute to the existing literature by investigating the mediating role of integrated marketing communication (IMC) in the relationship between market orientation (MO) and customer-related and market performance. Specifically, it focuses on understanding how IMC operates as a strategic tool for small and medium-sized enterprises (SMEs) in the international environment. The research uses data from 422 SMEs and large firms in both developed and developing economies. Hypothesis testing was&#13;
conducted using structural equation modelling (SEM). The results show that IMC, as a dynamic capability, enhances the positive impact of MO on customer-related and market performance in both developed and devel�oping economies. The firm’s size moderates this mediation effect; however, the moderation varies depending on the economy type. In the developing economy, IMC mediation is stronger for SMEs than large firms, whereas in the developed economy company size doesn’t impact IMC mediation. This research contributes to the marketing communications and business management theory, particularly by expanding the knowledge of the unique context of SMEs in developing economies. The practical implications of the study are particularly relevant for SMEs managers operating in diverse economic contexts, providing actionable insights that can inform decision�making and marketing strategies for SMEs.</text>
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                <text>ISSN: 2444-8834</text>
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efficiency of different government recovery intervention methods, which are overlooked in crisis management theory. Based on managerial contributions, the study provides an effective design of the public tools for more  crisis-immune businesses, where governments should prioritise managing external crises by establishing processes, standards, support services, information and communication. </text>
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                <text>ISSN: 2444-8834</text>
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                <text>Drawing on the Motivational Role Modeling Theory and Critical Mass Theory, the main objectives of this paper are to analyze the impact of Board Gender Diversity (BGD) on Employee Productivity (EP) and to investigate the moderating role of a Female CEO or a Female Board Chair on this relationship in Social Economy companies. The methodology used is a fixed-effects regression with panel data for 1,914 Spanish Social economy companies in the agri-food sector from 2017 to 2021. Our findings uncover a non-linear relationship between BGD and EP displaying a descendent curvilinear pattern, though not strictly U-shaped. Moreover, we confirm the moderating influence of a Female Chair, noting that its presence shifts the relationship between BGD and EP from an inverted curvilinear pattern to a U-shaped one. In this context, the board requires a minimum presence of women, set at a&#13;
critical mass of 13 %. However, the moderating impact of a Female CEO remains inconclusive. This research underscores the significance of investigating board diversity, specifically emphasizing female leadership in understanding the link between BGD and EP. Moreover, to the best of our knowledge, this study is the first to explore the impact of BGD on EP by developing an integrated model based on Motivational Role Modeling&#13;
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                <text>ISSN: 2444-8834</text>
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                <text>ISSN: 2444-8834</text>
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                <text>The luxury goods market: Understanding the psychology of Chinese consumers</text>
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                <text>Consumer motivation &#13;
Factors of consumer behavior &#13;
Luxury goods market</text>
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                <text>The objective of this research is to construct a multifactorial model facilitating the assessment of the interrelation between aspects of Chinese consumers’ attitudes towards luxury items and their psychological intent to acquire such goods. The paper presents a factorial model of the evaluation system, which encompasses factors such as luxury brand awareness, materialism, social comparison with peers, fashion novelty, and consumer engagement with fashion. The research findings indicate that: (1) there exists a positive correlation between the attitudes of Chinese consumers towards luxury items and their intention to acquire them; (2) Chinese consumers, overall, tend to disregard fashion innovations as a significant factor in luxury item purchasing decisions; (3) however, materialism as a motivation for conspicuous consumption and status has become a pivotal stimulating factor; (4) substantial influence is also exerted by the impact of luxury item acquisition on the owner’s social status; (5) individuals possessing knowledge of fashion trends demonstrate a higher propensity to acquire luxury items. Theoretically, this study contributes to the broadening of the understanding of luxury goods consumption within  the context of the Chinese market. This contribution holds value for researchers of this market, as well as those examining other regional markets, facilitating a comparative analysis of consumer behavior factors. From a practical perspective, the model is oriented towards expanding the toolkit available to managers and marketers. It enables an understanding of the psychological motives attracting Chinese consumers to the luxury goods &#13;
market. This understanding, in turn, facilitates the formulation of an effective strategy for introducing new items  into this market.</text>
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                <text>Sergei Chernov, Dmitry Gura</text>
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                <text>https://www.sciencedirect.com/journal/european-research-on-management-and-business-economics/vol/30/issue/3</text>
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                <text>Elsevier Espana, S.L.U</text>
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                <text>9 July 2024</text>
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                <text>Sri Wahyuni</text>
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            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="74074">
                <text>ISSN: 2444-8834</text>
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                <text>Jurnal Internasional  European Research on Management and Business Economics 2024</text>
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                  <text>Volume 30, Issue 3</text>
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                <text>Understanding the moderating role of chronotypes for online mobile gaming in-app purchase intention</text>
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                <text>Addiction &#13;
In-app purchase intention &#13;
SOR framework &#13;
Online mobile gaming</text>
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                <text>In the highly dynamic and fast growing online mobile gaming industry, revenue streams are the most important for the game developers. One of the significant ways to generate revenues is to boost the in-app purchases by  gamers. Using Stimulus-Organism-Response (SOR) framework, the present study modelled addiction, loyalty and in-app purchases with chronotypes (a biological disposition) as a moderator. The study posited that loyalty is one  of the significant mediators to convert addiction into in-app purchases. For the present study, 345 university  students completed a survey, and the data were analyzed via SmartPLS using multigroup analysis. The moderation of chronotypes (a biological disposition) and mediation of loyalty for in-app purchase intention were tested  and supported by the results. The study suggested that evening type individuals had a higher tendency to be loyal  towards online mobile gaming compared to morning type individuals. Moreover, evening type individuals had higher inclination toward in-app purchase intention compared to morning type individuals. Loyalty functioned  as a mediator between addiction and in-app purchase intention. The present study is one of the first to investigate &#13;
the role of chronotypes as moderator and loyalty as a mediator for online mobile gaming in-app purchase intention utilizing the SOR framework. From a practitioners’ perspective, the present study highlighted a loyal  segment of gamers who is more inclined to make in-app purchases. In addition, it highlights a dilemma for gaming operators to balance revenue generation with the well-being of its clientele.</text>
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                <text>Beenish Tariq , Thurasamy Ramayah , Mark D. Griffithsi , Antonio Ariza-Montes, Heesup Han</text>
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                <text>https://www.sciencedirect.com/journal/european-research-on-management-and-business-economics/vol/30/issue/3</text>
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                <text>Elsevier Espana, S.L.U</text>
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                <text>10 July 2024</text>
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                <text>Sri Wahyuni</text>
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            <elementTextContainer>
              <elementText elementTextId="74061">
                <text>ISSN: 2444-8834</text>
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