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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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                <text>ANALYSIS OF THE IMPACT OF THE COVID 19 VIRUS PANDEMIC ON THE FINANCIAL RATIO OF PT INDOFOOD SUKSES MAKMUR</text>
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                <text>Covid 19, Financial Ratio</text>
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                <text>This research aims to analyze the impact of the COVID-19 pandemic on the financial ratios of PT Indofood Sukses Makmur during the period of 2020-2022. The findings indicate fluctuations and significant declines in several financial ratios, such as Net Profit Margin, Gross Profit Margin, Return on Assets (ROA), and Return on Equity (ROE). These declines may be attributed to decreased revenue, increased operational costs, and changes in consumer behavior due to the pandemic. PT Indofood Sukses Makmur responded to these impacts by implementing strategies for operational efficiency, product diversification, and consumer behavior. Adjustments in marketing strategies. This study provides insights into the importance of company adaptation in facing crises and maintaining financial stability amidst uncertain circumstances.</text>
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                <text>Saktiana Rizki Endiramurti1*, Surya Wahyudi Putro2</text>
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                <text>PERI IRAWAN</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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                <text>ANALYZING FACTORS AFFECTING INDONESIA'S FOREIGN EXCHANGE RESERVES FOR THE 2012-2021 PERIOD</text>
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                <text>Exchange Rate, Export, Import, Foreign Exchange Reserves</text>
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                <text>This research analyzes the effect of exchange rates, exports, and imports on Indonesia's foreign exchange reserves in the 2012-2021 period. The independent variables in this study are exchange rates, exports, and imports, while the dependent variables are Indonesia's foreign exchange reserves. The data used in this study was obtained from the official websites of the Central Statistics Agency (BPS), Bank Indonesia, and Worldbank in 2023. The data analysis method used is the Vector Error Correction Model (VECM) which is a derivative of Vector Autoregression (VAR) analysis. The data collection technique used is secondary data with quantitative research type. The results of the VECM analysis show that the exchange rate (exchange rate) has a significant effect on Indonesia's foreign exchange reserves, exports have a significant positive influence in the long run-on foreign exchange reserves, while imports have a significant effect on foreign exchange reserves. Therefore, it can be concluded that international trade has a significant influence on Indonesia's foreign exchange reserves, and exchange rates, exports, and imports are important factors affecting Indonesia's foreign exchange reserves.</text>
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                <text>Nining Ruslan1, Teddy Christianto Leasiwal2, Desry J. Louhenapessy3,&#13;
Bin Raudha Arif Hanoeboen4, Fibryano Sapteno5, Abdul Aziz Laitupa6</text>
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                <text>PERI IRAWAN</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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                <text>BUILDING BRAND TRUST IN THE MEDIA CONVERGENCE ERA&#13;
(TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI)</text>
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                <text>Brand Trust, Convergence Era, Media, PT His Tour And Travel Bali</text>
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                <text>This study aims to analyze brand trust in the era of media convergence at the&#13;
tourism office of PT His Tour And Travel Bali. Research using qualitative&#13;
research methods is descriptive, because the interview technique. Data analysis&#13;
techniques include data reduction, data display and conclusion of brand&#13;
characteristics, and company characteristics are used as measuring tools in&#13;
building brand trust. The results of this study indicate that the characteristics and&#13;
company characteristics in building a brand truss at PT His Tour And Travel Bali&#13;
have a good impact on the company, therefore PT His Tour and Travel Bali must&#13;
continue to increase brand trust by paying attention to brand characteristics and&#13;
company characteristics that have a positive impact on the company.</text>
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                <text>Anggita Ardianti, Santi Isnaini</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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            <description>A name given to the resource</description>
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                <text>DEVELOPMENT OF DIGITAL TRANSFORMATION MODEL IN HAJJ AND UMRAH TRAVEL USING QUALITATIVE METHODS</text>
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                <text>Digital Transformation, Leadership, Consumer Preference, Hajj and Umrah Travel</text>
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            <description>An account of the resource</description>
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                <text>Digital transformation involves reshaping business operations through digital technologies, fostering flexibility and responsiveness to market demands. For Hajj and Umrah travel companies, adopting digital transformation can drive productivity, innovate value creation, and improve customer interactions. However, challenges arise due to limited consideration of leadership and consumer preferences, which are critical in directing and tailoring digital initiatives. Previous studies have focused predominantly on technological factors, often neglecting these human-centered elements crucial for competitiveness. This paper addresses this gap by developing a digital transformation model that emphasizes the roles of leadership and consumer preferences. Data were gathered through in-depth interviews, observations, and document analysis with key stakeholders and customers in selected Hajj and Umrah travel companies. By using a qualitative case study approach, the research explores how leadership and consumer insights shape digital strategies and business processes, ultimately enhancing competitiveness. The findings highlight the significant impact of leadership and consumer preferences on competitive advantage and introduce new indicators for implementing digital strategies effectively. This paper contributes to digital transformation theory by integrating leadership and consumer preference factors, offering Hajj and Umrah companies practical guidance for designing impactful digital strategies and fostering customer engagement.</text>
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            <description>An entity primarily responsible for making the resource</description>
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                <text>Amanda Rizky Rossitika1*, Mudjahidin2</text>
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                <text>PERI IRAWAN</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>DIFFUSION OF INNOVATIONS MODELS FOR ENHANCING CONSUMER BEHAVIOR INTENTION IN SOCIAL COMMERCE: A SYSTEMATIC REVIEW</text>
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                <text>Diffusion of Innovations, Social Commerce, Behavior Intention, DOI Models, Technology Adoption, Systematic Literature Review</text>
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                <text>The Diffusion of Innovations (DOI) theory is fundamental for explaining the mechanisms of technology adoption, especially within the rapidly expanding domain of social commerce. Despite the significance of DOI models, their application in the context of social commerce remains underexplored. Although DOI theory has been widely used across various domains, its integration with social commerce to enhance behavior intention has not been sufficiently studied. There is a need to identify the most appropriate methodologies for analyzing the relationship between DOI constructs and behavior intention within this domain. This systematic literature review (SLR) aims to investigate the current application of DOI models in social commerce, with a focus on how these models can be leveraged to enhance consumer behavior intention. Moreover, the review seeks to identify the most suitable methodologies for conducting future research in this area. Relevant studies were systematically gathered from academic databases, focusing on peer&#13;
reviewed articles related to DOI, social commerce, and behavior intention. A total of 30 studies were selected through a rigorous screening process and analyzed to assess their methodologies and findings. The review indicates that DOI theory has been underutilized in social commerce research, and while various methodologies have been employed, there is no clear consensus on the most effective approach. This review highlights a critical gap and presents opportunities for further exploration. The paper contributes to the literature by identifying key gaps and providing recommendations for future research, including the exploration of appropriate methodologies to better understand and enhance consumer behavior intention in social commerce.</text>
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                <text>Eva Septiarni Chabibah1*, Mudjahidin2</text>
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            <description>An entity responsible for making contributions to the resource</description>
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                <text>This study is a quantitative study to test whether accountability, population quality, organizational size, economic growth, and covid-19, affect regional independence. The study was conducted for the scope in Java. The data used in this study are secondary data obtained through the Central Statistics Agency. Data was taken from the Central Statistics Agency for the period 2013 to 2021. Data analysis used multiple linear regression with the STATA application. The results of the statistical test show that the accountability variable (opinion) p-value is 0.001, which means that accountability significantly affects regional independence, as well as the population quality variable indicated by the HDI. The p-value for the HDI is 0.000 which can be said that the HDI significantly affects regional independence. The same results are also shown by the variable organizational size (SIZE) which indicated by the assets owned by the regional government (ASETKAP), the p-value of the size of the regional government is 0.000. This means that the size of the government significantly affects regional independence. The variables COVID-19 (COVID) and economic growth (ADHBKAP) also have a significant positive influence.</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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            <description>A name given to the resource</description>
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                <text>DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS?</text>
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                <text>This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer boycott movement in Indonesia due to the Israeli-Palestinian conflict. This study uses a survey method with a questionnaire distributed to 182 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that animosity has a significant effect on product judgment, boycott participation, and purchase unwillingness. This study found that boycott participation was proven to be a significant mediator in the relationship between animosity and purchase unwillingness. However, product judgment can’t mediate the relationship between animosity and purchase unwillingness.</text>
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                <text>Annisa Fitri1, Erna Listiana2, Barkah3, Ana Fitriana4</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>E-COMMERCE; THE NEW PHENOMENON AND HOW TO BE SUCCED IN MARKETPLACE</text>
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                <text>This study aims to measure the factors that influence the satisfaction of Brodo e-commerce web users. The growth of e-commerce is also in line with the rapid use of the internet over the last 10 years. Brodo is one of the local businesses that was founded in 2010 and started to use the website address Bro.do as a means for consumers to choose their products easily. This research is descriptive research with a survey method. The independent variables of this study are usability (X1), information quality (X2), service interaction quality (X3), and the dependent variable is User Satisfaction (Y). The research object is Brodo e-commerce web users as many as 100 respondents. The results of the study show that the usability or usability value of e-commerce web applications has an influence on User Satisfaction. The R2 value of this study was 0.463. Meanwhile the results of the partial t test show that only variable X1 (Usability) influences User Satisfaction with a significance value of 0.000 &lt;  (0.05). While the other variables X2 and X3 have no effect on user satisfaction with a significance value of 0.314 and 0.953 respectively &gt;  (0.05).</text>
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                <text>Rudi Santoso1, Darwin Yuwono Riyanto2</text>
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              <description>A name given to the resource</description>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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            <description>A name given to the resource</description>
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                <text>ECONOMIC PROFICIENCY: THE NEXT LEVEL OF LITERACY IN DIGITAL AGE</text>
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                <text>As we transition into the digital age, mastering economics becomes essential for navigating its opportunities and challenges. Economic proficiency involves effectively using economic concepts and terminology. This study aims to explore the key elements of economic proficiency, addressing the gap in detailed research on this critical skill set. This research design is a literature review with descriptive research type and qualitative approach. Data were obtained from a review of relevant previous research published in 86 national and international journals and official websites of credible institutions. Data analysis was carried out in 4 stages, 1) data collection, 2) data reduction, 3) data presentation, and 4) conclusion. The results showed that detected economic proficiency construct was conducted by 4 variables, 1) financial literacy was composed of 8 indicators, 2) economic literacy consisted of 8 indicators, 3) managerial literacy was formed by 7 indicators, and 4) decision-making and problem-solving consisted of 6 indicators.</text>
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                <text>Lilia Pasca Riani*1, Yuni Mariani Manik2, Yuliastuty Puspitaningrum3, Ratna Rosita Panggestika4</text>
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              <name>Title</name>
              <description>A name given to the resource</description>
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                <elementText elementTextId="74198">
                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>EFFECTS OF SERVICE QUALITY AND PHYSICAL ENVIRONMENT ON PATIENT SATISFACTION OF DARUSYIFA MULIA KARANG TENGAH CLINIC IN LEBAK BULUS.</text>
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            <name>Subject</name>
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                <text>service quality, physical environment and patient satisfaction</text>
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                <text>This study aims to find out how service quality, patient satisfaction and physical environment affect patient satisfaction, and how service quality and physical environment affect patient satisfaction. and impact on patient satisfaction. These are validity test, correlation coefficient reliability test, coefficient of determination, t-test and f-test, multiple regression test, simple regression test, data normality test, multicollinearity test, autocorrelation test, heteroskedasticity test and in this study all patients participated. Darusyifa Mulia Clinic in Karang Tenga, Lebak Bulus received a total of 6,637 people with Slovin formula in 2019, and 98 people participated in the study. According to the results of the product moment correlation coefficient calculation analysis, the value of the correlation coefficient is based on 0.747, so the results of the partial test (t test) between service quality and patient satisfaction show that the table t number &gt; t value ( 7.268&gt; 1.985 ), so that Ho is skewed , Ha is accepted, product moment correlation coefficient and correlation coefficient is 0.747, the physical environment of patient satisfaction shows the value (8.836 &gt; 1.984), so Ho is rejected, Ha is accepted, the reliability test results, then the questionnaire item rca ( 0.838) &gt; rtable. (0.198) with α = 5%, the variance of the patient satisfaction element variable (Y) can be reliably determined. According to the results of the F-test, the value of F count &gt; f in the table is (59.823 &gt; 3.09), the effect of service quality and physical environment.</text>
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                <text>Agus Sulaiman Anhari</text>
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