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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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                <text>EFFECTS OF SERVICE QUALITY AND PHYSICAL ENVIRONMENT ON PATIENT SATISFACTION OF DARUSYIFA MULIA KARANG TENGAH CLINIC IN LEBAK BULUS.</text>
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                <text>service quality, physical environment and patient satisfaction</text>
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                <text>This study aims to find out how service quality, patient satisfaction and physical environment affect patient satisfaction, and how service quality and physical environment affect patient satisfaction. and impact on patient satisfaction. These are validity test, correlation coefficient reliability test, coefficient of determination, t-test and f-test, multiple regression test, simple regression test, data normality test, multicollinearity test, autocorrelation test, heteroskedasticity test and in this study all patients participated. Darusyifa Mulia Clinic in Karang Tenga, Lebak Bulus received a total of 6,637 people with Slovin formula in 2019, and 98 people participated in the study. According to the results of the product moment correlation coefficient calculation analysis, the value of the correlation coefficient is based on 0.747, so the results of the partial test (t test) between service quality and patient satisfaction show that the table t number &gt; t value ( 7.268&gt; 1.985 ), so that Ho is skewed , Ha is accepted, product moment correlation coefficient and correlation coefficient is 0.747, the physical environment of patient satisfaction shows the value (8.836 &gt; 1.984), so Ho is rejected, Ha is accepted, the reliability test results, then the questionnaire item rca ( 0.838) &gt; rtable. (0.198) with α = 5%, the variance of the patient satisfaction element variable (Y) can be reliably determined. According to the results of the F-test, the value of F count &gt; f in the table is (59.823 &gt; 3.09), the effect of service quality and physical environment.</text>
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                <text>Agus Sulaiman Anhari</text>
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                <text>Accepted: 2024 12 20</text>
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                <text>PERI IRAWAN</text>
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                <text>E-COMMERCE; THE NEW PHENOMENON AND HOW TO BE SUCCED IN MARKETPLACE</text>
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                <text>web assessment; webqual; e-commerce; marketplace</text>
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                <text>This study aims to measure the factors that influence the satisfaction of Brodo e-commerce web users. The growth of e-commerce is also in line with the rapid use of the internet over the last 10 years. Brodo is one of the local businesses that was founded in 2010 and started to use the website address Bro.do as a means for consumers to choose their products easily. This research is descriptive research with a survey method. The independent variables of this study are usability (X1), information quality (X2), service interaction quality (X3), and the dependent variable is User Satisfaction (Y). The research object is Brodo e-commerce web users as many as 100 respondents. The results of the study show that the usability or usability value of e-commerce web applications has an influence on User Satisfaction. The R2 value of this study was 0.463. Meanwhile the results of the partial t test show that only variable X1 (Usability) influences User Satisfaction with a significance value of 0.000 &lt;  (0.05). While the other variables X2 and X3 have no effect on user satisfaction with a significance value of 0.314 and 0.953 respectively &gt;  (0.05).</text>
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                <text>Rudi Santoso1, Darwin Yuwono Riyanto2</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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                <text>THE INFLUENCE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION THROUGH LOYALTY AS AN INTERVENING VARIABLE AMONG GENERATION Z</text>
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                <text>Electronic Customer Relationship Management, Customer Satisfaction, Customer Loyalty, Generation Z</text>
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                <text>This study aims to examine the influence of Electronic Customer Relationship Management (E-CRM) on customer satisfaction, with customer loyalty as a mediating variable among Generation Z. The method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data obtained through questionnaires. The results indicate that E-CRM does not have a direct significant effect on customer satisfaction, with a path coefficient of 0.045, t-statistic of 0.616, and p-value of 0.538. However, E-CRM significantly affects customer loyalty, with a path coefficient of 0.744, t-statistic of 10.768, and p-value of 0.000. Additionally, customer loyalty has a significant effect on customer satisfaction, with a path coefficient of 0.823, t-statistic of 12.673, and p-value of 0.000. The mediation test shows that customer loyalty mediates the effect of E-CRM on customer satisfaction, with a path coefficient of 0.612, t-statistic of 7.355, and p-value of 0.000. The model fit test resulted in an SRMR value of 0.086, NFI of 0.765, and Chi-Square of 199.075, indicating that the model has moderate fit. The managerial implication of this study is the importance for companies to enhance customer loyalty through more effective E-CRM, as loyalty is proven to be key in increasing customer satisfaction.</text>
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                <text>Abdul Hadi Hari1*, Abdul Haris2</text>
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                <text>PERI IRAWAN</text>
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                <text>ENHANCING ORGANIZATIONAL STRUCTURE IN ELECTRONICS SERVICE COMPANIES: A CASE STUDY OF PRIMA SERVICE RECOMMENDATION USING HIERARCHICAL CLUSTER ANALYSIS</text>
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                <text>POAC, Organization Structure, Hierarchical Cluster Analysis, Job Description</text>
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                <text>This research aims to: (1) identify organizational inefficiencies at Prima Service, an electronics repair company with over 20 years of experience; (2) design a structured organizational framework to enhance operational performance; (3) establish clear roles and responsibilities through detailed job descriptions; and (4) standardize work processes with comprehensive operating procedures. Prima Service, based in Jakarta and Bekasi, provides repair services, maintenance processes, and product sales to both consumers and business clients. Despite its long-standing presence, the company faces challenges in Planning, Organizing, Actuating, and Controlling (POAC), including dual roles of the owner, lack of a standardized organizational structure, and undefined job descriptions. Using the Hierarchical Cluster Analysis method, with the average linkage dendrogram as a foundation, the study proposes an optimized organizational structure. Data collection involved direct observation and employee interviews to ensure alignment with operational needs. The resulting structure consists of five departments, supported by detailed job descriptions and standardized procedures. This research provides a practical model for addressing organizational challenges, improving efficiency, and supporting sustainable growth.</text>
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                <text>Calvienus Darrend Darmawan1*, Ceicalia Tesavrita2</text>
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                <text>PERI IRAWAN</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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                <text>TESTING THE MEDIATION ROLE OF JOB SATISFACTION: THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMMUNICATION ON EMPLOYEE ENGAGEMENT IN MANUFACTURING COMPANIES</text>
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                <text>job satisfaction, organizational culture, communication, employee engagement, manufacturing company</text>
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                <text>This study seeks to elucidate the influence of organizational culture and communication on employee engagement, mediated by job satisfaction among employees of a manufacturing company. This research employs a quantitative methodology. The population comprises all employees of manufacturing firms in Central Java. The sampling method employed is purposive sampling, including a total of 150 respondents. The data-gathering instrument employs the Likert Scale. The data analysis employed SEM-PLS and was executed using SmartPLS software version 4.1.0.3. This research used the convergent validity test, composite reliability test, Cronbach's alpha test, average variance extracted test, r-squared test, and path coefficient analysis as its testing techniques. Data analysis results utilizing statistical tests demonstrate that corporate culture and communication significantly influence employee engagement, with job satisfaction serving as a mediating factor.</text>
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                <text>Nining Ruslan1, Teddy Christianto Leasiwal2, Desry J. Louhenapessy3,&#13;
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                <text>This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.</text>
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Ramadhani Oktaviana Putri4, Edwin Zusrony5</text>
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                <text>HUMAN RESOURCES EXPERIENCES IN HYBRID WORKING MODELS: A QUALITATIVE STUDY OF THE IMPACT ON BEHAVIOUR AND PERFORMANCE</text>
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                <text>This research aims to explore and analyze Human Resources (HR) experiences in hybrid working models and their impact on employee behavior and performance across various industry sectors. A qualitative approach was used, with in-depth interviews and focus group discussions. Data was collected from 30 participants from different industry backgrounds and analyzed using thematic analysis techniques. The results show that hybrid working models provide significant benefits in improving work-life balance, but also present challenges in communication and collaboration. Employees who adapted well to this model showed improvements in individual performance and job satisfaction. These findings have important implications for HR management and organizational policy development.</text>
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                <text>Zuki Kurniawan1* Fatin Hamamah2, Erna3, Sukama4, Eliyawati5</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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                <text>THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA</text>
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                <text>Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.</text>
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                <text>Dhyah Harjanti1, Alvian Daniswara Agusta Peerera2, Noerchoidah3*, Devi Rahnjen Wijayadne4</text>
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                  <text>Vol 8, No 4 (2024) IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024</text>
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            <name>Title</name>
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                <text>DO ACCOUNTABILITY, POPULATION QUALITY, ORGANIZATIONAL SIZE, ECONOMIC GROWTH AND COVID-19, AFFECT REGIONAL INDEPENDENCE</text>
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                <text>This study is a quantitative study to test whether accountability, population quality, organizational size, economic growth, and covid-19, affect regional independence. The study was conducted for the scope in Java. The data used in this study are secondary data obtained through the Central Statistics Agency. Data was taken from the Central Statistics Agency for the period 2013 to 2021. Data analysis used multiple linear regression with the STATA application. The results of the statistical test show that the accountability variable (opinion) p-value is 0.001, which means that accountability significantly affects regional independence, as well as the population quality variable indicated by the HDI. The p-value for the HDI is 0.000 which can be said that the HDI significantly affects regional independence. The same results are also shown by the variable organizational size (SIZE) which indicated by the assets owned by the regional government (ASETKAP), the p-value of the size of the regional government is 0.000. This means that the size of the government significantly affects regional independence. The variables COVID-19 (COVID) and economic growth (ADHBKAP) also have a significant positive influence.</text>
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