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                  <text>Vol 8, No 1 (2024) IJEBAR  Vol. 8, Issue 1, March 2024</text>
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                <text>COMPARISON OF THE EFFECTIVENESS OF THE NATIONAL AMIL ZAKAT&#13;
AGENCY (BAZNAS) AND DAARUT TAUHID CARE IN IMPROVING THE&#13;
MUSTAHIK ECONOMY IN LAMPUNG PROVINCE</text>
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                <text>The poverty experienced by the mustahik of zakat institutions in Lampung Province&#13;
involves various factors and challenges that influence their economic conditions. One&#13;
of the main indicators of effectiveness is the ability of zakat institutions to distribute&#13;
zakat to mustahik who really need it. The aim of the research is to determine the&#13;
comparative effectiveness of the National Zakat Amil Agency (BAZNAS) and&#13;
Daarut Tauhid Peduli in developing the mustahik economy in Lampung Province.&#13;
The method used is qualitative with a field research approach and descriptive&#13;
analysis. The research was conducted at Lampung Province Amil Zakat Institutions,&#13;
namely the National Zakat Agency (BAZNAS) Lampung Province and Daarut&#13;
Tauhid Peduli Lampung Province. The results of the research show that the&#13;
implementation of the zakat amil institutions (BAZNA and DT Peduli) program is by&#13;
distributing funds to mustahik in the form of providing business capital and&#13;
assistance with production equipment, apart from that in the form of assistance to&#13;
farmers and breeders, as well as assistance in developing Small and Medium&#13;
Enterprises ( SMEs). The economic condition of the mustahik before receiving&#13;
assistance from the amil zakat institution was very difficult in meeting economic&#13;
needs and was hampered in developing the business they were running. engaged in.&#13;
The effectiveness of the role of zakat amil institutions in improving the Mushik&#13;
economy has made a real contribution.</text>
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                <text>Tri Setyorini1), Heni Noviarita2), Hanif 3)</text>
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                <text>peri irawan</text>
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                <text>CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH&#13;
CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI</text>
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                <text>Innovation, Trust, Customer Loyalty</text>
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                <text>As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts,&#13;
and local wisdom of ancient Balinese tourism and ecotourism on which tourism&#13;
village products depends. However, the low level of innovation in products and&#13;
services that exist today indicates weak trust and declining loyalty. Loyalty is an&#13;
issues of problems faced by business industry players and has become a&#13;
conversation among national and international business actors. Researchers will&#13;
explore how strong the influence of innovation in increasing loyalty through&#13;
current customers trust as a reference in the future. The study used an SEM test&#13;
tool model with stages of descriptive analysis, inferential analysis and evaluation of&#13;
goodness of fit PLS model. This research shows that customers trust is capable to&#13;
completely mediate innovation on loyalty. The direct results of innovation is that it&#13;
does not have any significance effect on loyalty and on the contrary innovation is&#13;
capable to build trust and significant trust builds loyalty. The implication of this&#13;
research in the context of Eco Hill and Resto tourism business, customer trust holds&#13;
a strong roles to stimulate the creation of sustainable customers loyalty if built&#13;
from innovation. Although innovation is built innovatively without gaining strong&#13;
trust from customers, it has not been capable to stimulate loyalty.</text>
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                <text>I Wayan Meryawan1, Tjokorda Gde Agung Wijaya Kesuma Suryawan2,&#13;
I Dewa Agung Ayu Eka Idayanti3, I Made Adi Suwandana4</text>
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                <text>THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON&#13;
THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA&#13;
COFFEE SHOP CONSUMERS</text>
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                <text>Personality Traits, Self-Congruity, Customer Satisfaction and Loyalty</text>
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                <text>This study aims to examine the influence of personality traits and self-congruence on&#13;
the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee&#13;
shops provide an interesting context for understanding how personality traits and&#13;
self-congruity can shape consumer experiences in the cafe environment. The&#13;
population of this study were coffee shop customers in the western Jakarta area. This&#13;
study used a sample of 120 respondents. The research method in this study was nonprobability&#13;
sampling using the purposive sampling sample collection technique.&#13;
Data collection was carried out by distributing questionnaires via Google Forms to&#13;
a sample of regular coffee shop customers in West Jakarta. The questionnaire&#13;
questions were designed to measure personality traits, perceived self-congruity with&#13;
the coffee shop brand, level of satisfaction, and level of customer loyalty. The data&#13;
were analyzed using SEM (structural equation modeling) through the SmartPLS4&#13;
software application. The results showed that personality traits, self-congruity, and&#13;
satisfaction each have a positive and significant influence. However, personality&#13;
traits and loyalty have a negative and insignificant effect. The results of this study&#13;
can provide deep insight into how psychological and social factors affect the level of&#13;
customer satisfaction and loyalty in West Jakarta coffee shops, and these findings&#13;
can be used by all coffee shops in providing strategic guidance, improving customer&#13;
experience, optimizing brand image, and building sustainable consumer loyalty in an&#13;
increasingly competitive coffee market.</text>
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                <text>Calvin Jonathan, Rodhiah</text>
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                <text>FACTORS CAUSING IMPULSE BUYING IN E-COMMERCE IN WEST JAKARTA</text>
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                <text>In this digital era, most of life and daily activities are related to digital and technology. Many discoveries and innovations in the utilization of digital technology continue to emerge. One of them is the emergence of e-commerce, which can facilitate and help people shop and fulfill their daily needs. Likewise, the fashion world continues to develop rapidly, both in terms of clothing models, innovations, and new local fashion brands that continue to emerge and develop. This study aims to determine the effect of fashion involvement, shopping lifestyle, sales promotion, and mobile marketing on impulse buying. The population of this study is Gen Z, who have an age range of 11–30 years and use the Shopee application in West Jakarta. This study used a sample of 213 respondents. Sample collection techniques using nonprobability sample techniques. The data collection method was obtained by distributing questionnaires online via Google Forms. The data was analyzed using SEM (structural equation modeling) through the SmartPLS3 application. The results of this study indicate that fashion involvement, shopping lifestyle, sales promotion, and mobile marketing have a positive and significant effect on impulse buying. The results of this study can provide information to Shopee and fashion brand owners about how to increase fashion involvement, shopping lifestyle, sales promotion, and mobile marketing because this can increase impulse buying.</text>
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                <text>Monica Hartati1), Rodhiah</text>
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                <text>This research is motivated by the lack of research on Muslim clothing, especially BHS brand sarongs. In fact, this research can increase the sales turnover of the sarong industry in Indonesia. Apart from that, this research aims to examine the role of brand image in building brand loyalty and brand trust. In this research, brand image is predicted to have the power to build brand loyalty and brand trust. This research aims to test and analyze the behavior of BHS sarong consumers in the cities of Malang and Pasuruan. The data in this study were analyzed using SEM SmartPLS 2.0. The sampling method used is a non-probability sampling method, with a purposive sampling technique. The number of respondents used reached 100 people. The findings of this research are that brand image is able to increase brand loyalty from BHS sarongs. However, brand trust is not able to mediate the relationship between brand image and brand loyalty, because to form brand loyalty, consumers also need purchasing power.</text>
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              <name>Title</name>
              <description>A name given to the resource</description>
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                  <text>Vol 8, No 1 (2024) IJEBAR  Vol. 8, Issue 1, March 2024</text>
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            <name>Title</name>
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                <text>THE EFFECTIVENESS OF PROMOTING HYDROPONIC VEGETABLES AND PRODUCTS THROUGH INSTAGRAM WITH BRAND AWARENESS AS A MODERATING VARIABLE AT PT. KEBUN SAYUR</text>
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          <element elementId="49">
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              <elementText elementTextId="77406">
                <text>promotion effectiveness, instagram, epic model, purchase volume, brand awareness</text>
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                <text>PT. Kebunsayur Surabaya promotes hydroponic vegetables and processed products on Instagram but has yet to achieve widespread reach. Popular posts based on monthly reports only get 29 likes; this figure is relatively low for a business account. This research aims to analyze the effectiveness of social media Instagram @kebunsayursurabaya using the EPIC Model and analyze the influence of promotional effectiveness on the volume of consumer purchases of vegetables and hydroponic preparations moderated by brand awareness. The research method used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS), especially with the WarpPLS 8.0 program. Primary data was collected through a questionnaire with a sample of 55 respondents taken using techniques non-probability sampling, namely purposive sampling. The research results show that the promotion of Kebunsayur Surabaya via Instagram is very effective, with a value of 4.39. The effectiveness of the promotion has a positive and significant effect on purchase volume with a path coefficient value of 0,454 and brand awareness moderates the effectiveness of promotion on purchase volume positively and significantly with a path coefficient value of 0,223</text>
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                <text>Alya Firda Rahmawati1, Eko Nurhadi2, Taufik Setyadi3</text>
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            <name>Source</name>
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                <text>https://jurnal.stie-aas.ac.id/index.php/IJEBAR</text>
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                <text>2024-03-06</text>
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                <text>PERI IRAWAN</text>
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                <text>ENGLISH</text>
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