1 10 77 https://repository.horizon.ac.id/files/original/69fdd0218978d8d8b641b16b71d1cb86.pdf c58ef0708d15032803c1886bfbfa89e0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource INDONESIAN SMEs' ATTITUDE TOWARD INTERNET USAGE AS A PREREQUISITE OF INDUSTRY 4.0 TECHNOLOGY ADOPTION Subject The topic of the resource Industry 4.0; Indonesia; SMEs; adoption; Use of the internet Description An account of the resource Indonesia has been experiencing rapid economic growth over the past few years, driven by small and medium-sized enterprises (SMEs). However, with the advent of Industry 4.0 and the Internet of Things (IoT), SMEs must adopt and embrace new technologies to remain competitive. The changes directed scholars to study the adaptability and impact of those technologies on the organization’s efficiency; however, none has provided the roadmap for Indonesian SMEs to adopt Industry 4.0. Thus, the current research examines the preparedness of Indonesian SMEs’ adaptability to Industry 4.0 by analyzing the impact of SMEs’ capability and pillar enablers to use the internet as a prerequisite for adoption. The research uses secondary data named Sakernas with 215034 respondents. The structural equation modeling model was built based on SMEs’ capability, pillar enabler, and attitude to use the internet and was tested through computer software. The results show that both the SMEs' Capability (Number of Employees, Employee Education Level, and Revenue) and Pillar Enabler (Use of Digital Technology, Training, and Productivity) positively correlate with Internet use in communication and Promotion with a weight of 0.18 and 0.06 respectively while the P-value is below 0.001. Hence, Indonesian SMEs interested in stepping into the industry 4.0 paradigm must eventually embrace the Internet first and then IoT to build the bridge to implement Industry 4.0. Creator An entity primarily responsible for making the resource Abimana Joseph 1, Dedy Suryadi2 Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/db2a6cebb2a4526181f306f4eaaa7597.pdf 5232ec0072debd61d3691f60943e165d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE EFFECTIVENESS OF PROMOTING HYDROPONIC VEGETABLES AND PRODUCTS THROUGH INSTAGRAM WITH BRAND AWARENESS AS A MODERATING VARIABLE AT PT. KEBUN SAYUR Subject The topic of the resource promotion effectiveness, instagram, epic model, purchase volume, brand awareness Description An account of the resource PT. Kebunsayur Surabaya promotes hydroponic vegetables and processed products on Instagram but has yet to achieve widespread reach. Popular posts based on monthly reports only get 29 likes; this figure is relatively low for a business account. This research aims to analyze the effectiveness of social media Instagram @kebunsayursurabaya using the EPIC Model and analyze the influence of promotional effectiveness on the volume of consumer purchases of vegetables and hydroponic preparations moderated by brand awareness. The research method used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS), especially with the WarpPLS 8.0 program. Primary data was collected through a questionnaire with a sample of 55 respondents taken using techniques non-probability sampling, namely purposive sampling. The research results show that the promotion of Kebunsayur Surabaya via Instagram is very effective, with a value of 4.39. The effectiveness of the promotion has a positive and significant effect on purchase volume with a path coefficient value of 0,454 and brand awareness moderates the effectiveness of promotion on purchase volume positively and significantly with a path coefficient value of 0,223 Creator An entity primarily responsible for making the resource Alya Firda Rahmawati1, Eko Nurhadi2, Taufik Setyadi3 Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024-03-06 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/ce812d1a89db896628a7f5f5fbc9faa0.pdf 6c66757b9414bd3827f673f4a866d4bd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE INFLUENCE OF PROMOTIONS AND DISTRIBUTION CHANNELS ON THE SALES VOLUME OF SURVEY PRODUCTS AT MSME CENTERS IN SORONG CITY Subject The topic of the resource Promotion, Distribution Channel, Volume Sales Description An account of the resource The advancement of a company or business is an exceptional achievement for any company or business. Selecting the right promotion and diversifying products during critical stages in the product cycle are crucial in deciding the future success or closure of a business. There's no escaping the fact that the sales level serves as a pivotal indicator of whether a company can thrive in the business world. This research adopts a quantitative approach, with 100 SME perpetrators and owners in the Sorong district as respondents. The hypothesis posits that there is a correlation between promotion strategies, distribution channels, and sales volume. The test results support the alternative hypothesis (Ha) over the null hypothesis (Ho), indicating a significant influence of promotion and distribution channels on sales volume. Based on the regression equation Y = 17.049 + 0.511X1 + 0.356X2, it can be inferred that each unit increase in promotion and distribution levels leads to a respective increase in sales volume, keeping other factors constant. Hypothesis testing using F statistics revealed a significant Fcount of 70.728 compared to the critical Ftable value. This confirms the acceptance of Ha and the rejection of Ho. These findings imply that an increase in sales volume is positively impacted by effective promotion and distribution strategies, contributing to the overall health of SMEs.. Creator An entity primarily responsible for making the resource Andi Sismar1), Mahfudnurnajamuddin 2), Serlin Serang3) Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024 Contributor An entity responsible for making contributions to the resource peri irawan Format The file format, physical medium, or dimensions of the resource pdf Language A language of the resource english Type The nature or genre of the resource text https://repository.horizon.ac.id/files/original/c28bb076191ad3ecc4273fc9f7a72560.pdf 639a083c985fd9fbe27cacdfd812de52 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource UNVEILING PROACTIVE WORK BEHAVIOR IN MEDIATING THE EFFECT OF GRIT ON EMPLOYEE WORK EFFECTIVENESS Subject The topic of the resource grit, proactive work behavior, work effectiveness Description An account of the resource This study explores the association between proactive work behavior (PWB), which is a mediator between employee grit and work effectiveness. Sixty-three employees of the Secretariat General and Directorates within the Directorate General of Transportation of the Indonesian Ministry of Transportation provided data for this research, which was collected through a questionnaire on a Likert scale. Structural equation modeling (SEM) results demonstrated that grit enhanced PWB, which in turn significantly impacted work effectiveness both directly and indirectly. It added to the process by which work effectiveness was impacted by grit. As a result, leaders have to establish the appropriate policies to support employee grit and PWB simultaneously. Therefore, additional research needs to be done in a wider range of sectors and organizations. Creator An entity primarily responsible for making the resource Andjar Budi Wibawanti Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024 Contributor An entity responsible for making contributions to the resource peri irawan Format The file format, physical medium, or dimensions of the resource pdf Language A language of the resource english Type The nature or genre of the resource text https://repository.horizon.ac.id/files/original/f05f01a849b4120d71a0d64dd53de789.pdf 922dc06d7ad3e07ed4b4e7aa6717ebbd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Subject The topic of the resource E-Trust, brand image, E-Service Quality, sales promotion, repurchase intention Description An account of the resource The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention. Creator An entity primarily responsible for making the resource Annisa Nugraheni Afridhianika1*, Mohamad Harisudin2, Sugiharti Mulya Handayani Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/d28c1bc141f199719f30c7e487d9b55f.pdf df9a002234c5c032777c178312940ddc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource GENERATION Z CONSUMPTIVE ONLINE BEHAVIOR PATTERNS BASED ON CONSUMPTION THEORY IN AN ISLAMIC ECONOMIC PERSPECTIVE Subject The topic of the resource Generation Z, online consumptive behaviour, Islamic economics, ethical consumption, consumer practices, Parangjoro Village Description An account of the resource This research delves into the online consumptive behaviour of Generation Z in Parangjoro Village, exploring it through the lens of Islamic economics. While Islamic teachings emphasize the importance of adhering to ethical consumption practices, the study reveals that the online shopping habits of Generation Z in Parangjoro are not fully aligned with these principles. The inclination to purchase based on desires rather than needs, coupled with a lack of consideration for product quality, underscores the existing gap between Islamic teachings and consumer practices. Factors such as convenience, affordability, and a wide array of choices in online stores significantly influence their behaviour. The impact of this consumptive behaviour manifests in social envy, financial strain, and a diminishing interest in savings. This conclusion highlights the urgency of addressing this misalignment by promoting Islamic economic education, awareness campaigns on mindful consumption, financial management training, and active involvement of parents and society in guiding Generation Z towards more conscientious and Islamically-aligned consumption practices. The findings contribute to the ongoing discourse on harmonizing contemporary consumer behaviour with the principles of Islamic economics. Creator An entity primarily responsible for making the resource Aqilla Pradanimas 1 , Masyhuri 2 , Umi Julaihah 3 Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024 Contributor An entity responsible for making contributions to the resource peri irawan Format The file format, physical medium, or dimensions of the resource pdf Language A language of the resource english Type The nature or genre of the resource text https://repository.horizon.ac.id/files/original/4eda443c2dd1d93ae6e2d9584715bc09.pdf 71eb0697bd05d5b15d05aa29bdf0ebc9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE INFLUENCE OF PERCEPTION, UNDERSTANDING OF INVESTMENT, AND TRAINING ON INTEREST IN INVESTING IN THE CAPITAL MARKET Subject The topic of the resource Capital Market, Investment Interest, Perception, Investment Understanding, Capital Market Training. Description An account of the resource Investment is an important factor that influences a country's growth and economic development. We as the young generation have an important role to play in increasing the growth and economic development of our country in a better direction, one of which is by participating in the success of government programs in terms of increasing the number of new investors among the younger generation, especially students. This study aims to analyze the effect of Perception, understanding of investment, and training on student investment interest in Ponorogo. The population in this study were active students at universities in Ponorogo, considering their status as active students for the 2020/2021 academic year at universities in Ponorogo, where the college has an Investment Gallery of the Indonesia Stock Exchange, totaling 4814 students. The sampling technique was determined using the Slovin formula. From the calculation, results obtained a sample of 98 student samples. The method of data collection is in the form of a questionnaire with a Likert measurement scale. The data analysis technique used is multiple linear regression analysis. The results showed that Perception has a significant positive effect on investment interest, meaning that the better one's Perception of investment, the higher interest in investing in the capital market. Understanding of investment has a significant positive effect on investment interest, it means that the better one's understanding of investment, the higher interest in investing in the capital market training has a significant positive effect on investment interest, meaning that the better the training, the more interest in investing. Perception, understanding of investment, and training have a simultaneous (simultaneous) effect on investment interest. This means that better Perception, understanding of investment, and training, will increase one's interest in investing.” Creator An entity primarily responsible for making the resource Ardyan Firdausi Mustoffa1*, LMS Kristiyanti2 Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024-03-18 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/b97708257417e88bf5e78627b024b954.pdf de03796b8a78cb21ab4bb155cdb5bcbe Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource ANALYSIS OF OPERATIONAL RISK MANAGEMENT OF KAMPUNG SUSU DINASTY AGROTOURISM IN SIDEM VILLAGE GONDANG SUBDISTRICT TULUNGAGUNG REGENCY Subject The topic of the resource Agrotourism, Operational risk, Risk management Description An account of the resource Kampung Susu Dinasty (KSD) Agrotourism hasn’t managed their management optimally. This condition has an impact on agrotourism that has a hard time to developing. This management isn’t free of a risk and the possibility of a risk that’s influenced by the quality said management has. This research aims to identifying the operational risk source, analyzing the level of risk, also strategies that can be applied for operational agrotourism risk control. The research method used is qualitative descriptive. The sampling method used is purposive sampling technique with 64 respondents. Data analysis used descriptive analysis, likert scale, Godfrey method, and Flanagan & Norman theory. The result shows that there are 13 operational risks that agrotourism faces with 4 risk categories. The final results of the risk level assessment found that 2 risks were at a low level, 5 risks were at a medium level, 3 risks were at high level, and 3 risks were at an extreme level. From the results of the analysis, 4 main strategies were carried out to minimize losses due to operational risks, namely by transferring risks involving third parties, establishing communication and cooperation with various parties, creating alternative actions, and creating new programs. Creator An entity primarily responsible for making the resource Azki Nur Halimah1, Sri Widayanti2* Nuriah Yuliati3 Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024-02-18 Contributor An entity responsible for making contributions to the resource PERI IRAWAN Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource ENGLISH Type The nature or genre of the resource TEXT https://repository.horizon.ac.id/files/original/a17cd25419fcfa1c39d8a82629c00e35.pdf 6678d752702b0f18acafae0f5a0e7b49 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Subject The topic of the resource Big data, decision making, revolution industry 4.0 Description An account of the resource The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era. Creator An entity primarily responsible for making the resource Bahtiar Efendi1, Sunday Ade Sitorus2, Firdaus3, Merita Ayu Indrianti4, Kraugusteeliana Kraugusteeliana5 Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024 Contributor An entity responsible for making contributions to the resource peri irawan Format The file format, physical medium, or dimensions of the resource pdf Language A language of the resource english Type The nature or genre of the resource text https://repository.horizon.ac.id/files/original/8e4446751b1e19579452ab081c6a946a.pdf fd1632ca15ff3fd1489c1178f39bcbc9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Vol 8, No 1 (2024) IJEBAR Vol. 8, Issue 1, March 2024 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA COFFEE SHOP CONSUMERS Subject The topic of the resource Personality Traits, Self-Congruity, Customer Satisfaction and Loyalty Description An account of the resource This study aims to examine the influence of personality traits and self-congruence on the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee shops provide an interesting context for understanding how personality traits and self-congruity can shape consumer experiences in the cafe environment. The population of this study were coffee shop customers in the western Jakarta area. This study used a sample of 120 respondents. The research method in this study was nonprobability sampling using the purposive sampling sample collection technique. Data collection was carried out by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The questionnaire questions were designed to measure personality traits, perceived self-congruity with the coffee shop brand, level of satisfaction, and level of customer loyalty. The data were analyzed using SEM (structural equation modeling) through the SmartPLS4 software application. The results showed that personality traits, self-congruity, and satisfaction each have a positive and significant influence. However, personality traits and loyalty have a negative and insignificant effect. The results of this study can provide deep insight into how psychological and social factors affect the level of customer satisfaction and loyalty in West Jakarta coffee shops, and these findings can be used by all coffee shops in providing strategic guidance, improving customer experience, optimizing brand image, and building sustainable consumer loyalty in an increasingly competitive coffee market. Creator An entity primarily responsible for making the resource Calvin Jonathan, Rodhiah Source A related resource from which the described resource is derived https://jurnal.stie-aas.ac.id/index.php/IJEBAR Date A point or period of time associated with an event in the lifecycle of the resource 2024 Contributor An entity responsible for making contributions to the resource peri irawan Format The file format, physical medium, or dimensions of the resource pdf Language A language of the resource english Type The nature or genre of the resource text