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                  <text>Vol 8, No 1 (2024) IJEBAR  Vol. 8, Issue 1, March 2024</text>
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                <text>ANALYSIS OF CUSTOMER SATISFACTION IN PURCHASING TRADITIONAL SERUNI BEVERAGE PRODUCTS ONLINE AT STIE SEMARANG STUDENTS</text>
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                <text>Traditional drinks are drinks that are formulated with ingredients that can nourish the body. This method is to analyze the effect of Product Quality, and Customer Satisfaction on Purchasing Decisions. The population in this study using accidental sampling is a number that is not known for certain. The sample used was Stie Semarang Student Customers, so the sample size was 50 Stie Semarang Student Customers. Analyzing this research data the methods used include classical assumptions, F and t tests, coefficients of determination and all using SPSS. The results of the classical assumption test show normal data, no heteroscedasticity and no multicollinearity. Then the results of multiple regression analysis showed that regression models can be used to predict buyback decisions based on t-tests. It can be concluded that product quality data and customer satisfaction have significant value because &lt; 0.05 so the hypothesis is accepted. In conclusion, there is a positive and significant influence of data, product quality, and customer satisfaction on purchasing decisions. Buy back the Traditional Seruni Drink product online at Stie Semarang Students.</text>
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                <text>Sukarsono1, Risma Musfiyana2</text>
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                <text>ANALYSIS OF FACTORS AFFECTING PRODUCTION EFFICIENCY IN THE MANUFACTURING INDUSTRY</text>
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                <text>The analysis of production factors in PT X's industrial processing is crucial for increasing inter-sector value addition and making a substantial contribution to the regional GDP in economic development. Collaborations between regions can lead to the concentration of processing industries or industrial agglomerations in Central Java. Regions with potential access to natural resources as raw materials and skilled human resources can benefit from economies of scale, economic location, and nearby labor to boost regional economic growth. Optimizing the substitution of production factors is considered in input usage, with a substitution elasticity of 1. Production efficiency is measured through technical, price, and economic efficiency, along with returns to scale. This research aims to analyze input usage and include exogenous factors like industrial agglomeration. The analysis method uses Stochastic Frontier Analysis (SFA) with Frontier 4.1 software estimation. The study's findings reveal significant positive influences of capital (X1), raw materials (X3), labor (X3), wages per labor (X4), and agglomeration (AG). The conclusion underscores the proportional addition of production factors to achieve optimal production scale results. Updating production machinery faces challenges from modern technological developments that enhance production outcomes. Improving human resource quality through training and formal education, making it labor-intensive, helps absorb a substantial workforce.</text>
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                <text>Vira Tandiawan1), Serlin Seran2), Masdar Masud3)</text>
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                <text>ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE&#13;
STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO)</text>
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                <text>Investment knowledge, investment motivation, technological developments, financial&#13;
literacy, investment interest</text>
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                <text>This research aims to examine the influence of investment knowledge, investment&#13;
motivation, technological developments and financial literacy on investment&#13;
interest. This research uses a quantitative approach method. The data source used&#13;
in this research is primary data, using data collection techniques by distributing&#13;
questionnaires via the Google From link. The population in this study were active&#13;
FEB students at Muhammadiyah University Purwokerto who had opened stock&#13;
accounts at the Sharia Investment Gallery of the Indonesian Stock Exchange,&#13;
Faculty of Economics and Business, Muhammadiyah University Purwokerto&#13;
(GISBEI FEB UMP), totaling 3,104 students. The data analysis method in this&#13;
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Square) analysis program version 3.0. In this study, all instruments were valid and&#13;
reliable. The research results show that investment knowledge has a positive and&#13;
insignificant effect on investment interest. Investment motivation has a positive and&#13;
significant effect on investment interest. Technological developments have a&#13;
positive and insignificant effect on investment interest. And financial literacy has a&#13;
positive and significant effect on investment interest.</text>
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                <text>Mega Aprillia Pratamasari, Ika Yustina Rahmawati , Wida Purwidianti, Alfato Yusnar K</text>
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                <text>ANALYSIS OF FACTORS INFLUENCING THE REALIZATION OF MURABAHAH FINANCING FOR MICRO AGRIBUSINESS ENTERPRISES IN THE TRADE SECTOR (Case Study At Bmt Al-Akbar, Deli Serdang District)</text>
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                <text>Agribusiness, Customer Characteristics, Realization Of Murabahah Financing, Multiple Regression, Micro Businesses</text>
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                <text>Micro businesses have an important role in employment absorption and gross domestic product (GDP). The problem often faced by micro businesses is the difficulty of obtaining loans from banks. Sharia Microfinance Institutions (LKMS) are an alternative source of financing. Baitul Mal wat Tanwil (BMT) Al-Akbar is a sharia microfinance institution that provides micro business financing through murabahah financing. This research aims to analyze the factors that influence the realization of murabahah financing through customer characteristics. The sampling method was carried out using convenience sampling and the number of samples used was 40 people. The collected data was processed using multiple regression. The research results show that the significant factors are length of education, length of business, net business income for one month and collateral.</text>
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                <text>Pardamean Siregar1, Tuti Anggraini,2 Nurul Inayah3</text>
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                <text>ANALYSIS OF OPERATIONAL RISK MANAGEMENT OF KAMPUNG SUSU DINASTY AGROTOURISM IN SIDEM VILLAGE GONDANG SUBDISTRICT TULUNGAGUNG REGENCY</text>
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                <text>Agrotourism, Operational risk, Risk management</text>
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                <text>Kampung Susu Dinasty (KSD) Agrotourism hasn’t managed their management optimally. This condition has an impact on agrotourism that has a hard time to developing. This management isn’t free of a risk and the possibility of a risk that’s influenced by the quality said management has. This research aims to identifying the operational risk source, analyzing the level of risk, also strategies that can be applied for operational agrotourism risk control. The research method used is qualitative descriptive. The sampling method used is purposive sampling technique with 64 respondents. Data analysis used descriptive analysis, likert scale, Godfrey method, and Flanagan &amp; Norman theory. The result shows that there are 13 operational risks that agrotourism faces with 4 risk categories. The final results of the risk level assessment found that 2 risks were at a low level, 5 risks were at a medium level, 3 risks were at high level, and 3 risks were at an extreme level. From the results of the analysis, 4 main strategies were carried out to minimize losses due to operational risks, namely by transferring risks involving third parties, establishing communication and cooperation with various parties, creating alternative actions, and creating new programs.</text>
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                <text>ANALYSIS OF PARTNERSHIP DEVELOPMENT USING ARCHETYPE SYSTEM&#13;
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TEMPE UMKM BUSINESSES IN HUTAGODANG VILLAGE</text>
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                <text>This research aims to identify the internal environment as strengths and weaknesses&#13;
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partnership program. This study examines the leverage of each system archetype&#13;
model in UMKM partnerships and also uses an internal matrix (IFE) and an external&#13;
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sustain the strategy and be able to penetrate the market and develop products. Based&#13;
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that influence each other in UMKM and partners, namely partners from large&#13;
companies that have industrial scope both in the tofu-tempeh trade chain area and&#13;
even the soybean import industry. Meanwhile, looking at the results of the&#13;
partnership structure which was built from three sides, namely as follows: Business&#13;
information perspective, business competency perspective and business access&#13;
perspective.</text>
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                <text>This research aims to analyze the development of Individual Income Tax (Pajak Penghasilan Orang Pribadi - PPh OP) disputes in the Tax Court, the characteristics of Individual Taxpayers (Wajib Pajak Orang Pribadi - WPOP) who file Individual Income Tax disputes in the Tax Court, and the factors causing Individual Income Tax Article 25/29 disputes. The research was conducted using the content analysis method. The results show that the development of the Personal Income Tax Article 25/29 decision in the period 2019 to 2022 in the Tax Court is as follows: experiencing an upward trend, based on the tax year appealed tends to experience a fluctuating trend, more in favor of the DGT, and 59.18% of the dispute value is below 4.8 billion rupiah. The characteristics of taxpayers who filed disputes are as follows: 86% are male, 21 taxpayers are identified as private employees, 21 taxpayers reside in DKI Jakarta, and during the trial at the Tax Court, 42 taxpayers used legal counsel. Disputes on Income Tax Article 25/29 (PPh OP) from 2019 to 2022 can be classified into two major classifications, namely formal and material disputes. Formal disputes are caused by the Appellant not knowing the fulfillment of tax obligations properly and correctly, the Appellant making mistakes / mistakes in filling out the tax return, and the Appellant not carrying out tax obligations. Meanwhile, in material disputes, the three biggest causes related to net disputes were caused by the absence of adequate evidence of mutations in the Appellant's account, differences in views and evidence in relation to share transactions, and the status of asset ownership.</text>
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                <text>Kenny Rahayu Ratnasari1, Siti Nuryanah2</text>
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                <text>ANALYSIS OF TECHNOLOGY READINESS AT RURAL BANKS IN FACING THE INDUSTRIAL REVOLUTION 4.0 (CASE STUDY ON RURAL BANKS IN THE SPECIAL REGION OF YOGYAKARTA)</text>
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                <text>This study aims to determine the readiness in adapting the use of information technology at Rural Banks to improve customer service during the covid-19 pandemic. This research is quantitative research conducted at the Rural Bank in the Special Region of Yogyakarta. Samples are categorized based on the category of assets according to the book and location. This study uses 6 factors that are used to see the readiness to use information technology, namely management support, facilitating conditions, management knowledge, business environment, infrastructure development, and regional competitiveness. The results show that on average, Rural Banks in the Special Region of Yogyakarta have good readiness in facing the industrial revolution 4.0. Good readiness was demonstrated by Rural Banks that were categorized as Book 3 assets in the City of Yogyakarta and Rural Banks that were categorized as Book 2 assets in Bantul Yogyakarta.</text>
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                <text>Dwi Hari Laksana1, Shinta Heru Satoto2</text>
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                <text>ANALYSIS OF THE EFFECTS OF ENVIRONMENTAL DISCLOSURE, SOCIAL&#13;
DISCLOSURE, AND GOVERNANCE DISCLOSURE ON FINANCIAL&#13;
PERFORMANCE IN COMPANIES LISTED IN THE ESG SECTOR LEADER INDEX&#13;
OF THE INDONESIA STOCK EXCHANGE IN 2023</text>
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                <text>This study aims to analyse the influence of Environmental, Social and Governance&#13;
Disclosure on the Financial Performance of Companies Listed in the ESG Sector&#13;
Leader Index of the Indonesia Stock Exchange in 2023. It is hoped that this research&#13;
will provide investors with new insights into the factors that can influence financial&#13;
performance as measured by Economic Value Added (EVA). In this way, investors&#13;
and other financial stakeholders can consider the research findings in their decision&#13;
making. The data were processed using ordinary least square (OLS) analysis, which&#13;
includes a series of classical assumption tests and multiple linear regression tests to&#13;
examine the results of the influence of independent variables on the dependent&#13;
variable. The test results indicate that environmental disclosure, tested using four&#13;
sub-variables, showed that operational carbon disclosure did not affect EVA, while&#13;
product and service carbon disclosure positively affected EVA, natural resource use&#13;
disclosure positively affected EVA, and emissions, effluents, and waste disclosure did&#13;
not positively affect EVA. Social disclosure, tested using two sub-variables, shows&#13;
that community relations disclosure and occupation health and safety disclosure do&#13;
not affect EVA. Governance disclosure, tested using two sub-variables, showed that&#13;
governance disclosure did not affect EVA, while business ethics disclosure did not&#13;
positively affect EVA.</text>
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                <text>Rosalia1, Wiwiek Prihandini</text>
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                <text>peri irawan</text>
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                  <text>Vol 8, No 1 (2024) IJEBAR  Vol. 8, Issue 1, March 2024</text>
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            <name>Title</name>
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                <text>APPLICATION OF DIGITAL MARKETING STRATEGIES TO INCREASE SALES OF UMKM PRODUCTS GUIDED BY BUMDES KUJATI PERDANA IN KARANGJATI VILLAGE PANDAAN PASURUAN</text>
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          <element elementId="49">
            <name>Subject</name>
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                <text>Digital Marketing, Product Sale, MSME</text>
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                <text>The aim of this research is to analyze the application of Digital Marketing strategies to increase sales of MSME products assisted by BUMDES Kujati Perdana in Karangjati Village, Pandaan Pasuruan District. Digital Marketing makes it easier for MSME to attract consumers and increase product sales. The obstacles experienced occurred because Human Resources were less competent in managing Digital Marketing.This study uses a qualitative method. The informants in this research are MSME business actors assisted by Bumdes Kujati Perdana. The research location chosen in this research is the Karangjati BUMDES Office Center, Pandaan Bypass, Karangjati Village, Pandaan Pasuruan District. The sample was selected using purposive sampling method. The subject population is 35 MSME entrepreneurs whose businesses have registered permits with the number of samples selected as many as 10 MSME entrepreneurs assisted by Bumdes Kujati with the aim of knowing the application of digital marketing strategies in increasing sales of MSME products. In this research are Technical Triangulation and Source Triangulation. The research data obtained using this technique is through interviews, then observation and documentation. The results of this research are that Digital Marketing is able to increase sales of MSME products. Digital Marketing also helps MSME in online product sales transactions with consumers via social media and E-Platforms. commerce. Obstacles experienced by MSME business actorsFirst BUMDES Kujati development in Karangjati Village, Pandaan Pasuruan District, namely Human Resources are still less competent in using Digital Marketing. Apart from that, the inconsistency of Human Resources in managing Marketing Strategies through Digital Marketing is also an obstacle for MSME players to increase sales of MSME products. This obstacle occurs because MSME actors only focus on production and offline buying and selling systems.</text>
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                <text>Muhammad Luthfi Alif Utama1, Imam Mukhlis2, Arief Noviarakhman Zagladi3</text>
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              <elementText elementTextId="76212">
                <text>https://jurnal.stie-aas.ac.id/index.php/IJEBAR</text>
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                <text>2024</text>
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                <text>PERI IRAWAN</text>
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            <name>Language</name>
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                <text>ENGLISH</text>
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