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                  <text>VOL. 13 NO. 2,  OKTOBER 2021</text>
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                <text>Performance Measurement ofCustomer Relationship Management(CRM) Using TheCrm ScorecardMethod inCV. Lestari Motorindo Jaya Indralaya</text>
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                <text>The  measurement  of  customer  relationship  management (CRM)  performance  is  very  necessary  to  find  out how much  the  level of  performance  of  CRM  in  the  company. CV.  Lestari  Motorindo  Jaya  Indralayais  a  CV  that  is engaged in the sale of motorcycles, spare parts, and Honda motorcycle services located in Ogan Ilir Regency. The purpose  of  this  study  is  to  Evaluate  and  Also  know  the  performance  of  CRM  on CV.  Lestari  Motorindo  Jaya Indralayaby using the CRM Scorecard. There are four perspectives on the CRM Scorecard method items, namely customer  value,  customer  satisfaction,  customer  interaction,  and  customer  knowledge.  CRM  performance measurement  results  in CV.  Lestari  Motorindo  Jaya  Indralayais  3,937  in  the  Likert  scale  means  having  good performance. The measurement results that have low values are found in the customer interaction perspective, the which is 2.75</text>
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                <text>Risma Damayanti1, Ali Ibrahim</text>
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                <text>https://jsi.ejournal.unsri.ac.id/index.php/jsi/article/view/54/49</text>
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                <text>Department of Information Systems, Faculty of Computer Science, University of Sriwijaya</text>
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                <text>Fajar bagus W</text>
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