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                <text>DECISION TO PURCHASE OF WARDAH SKINCARE PRODUCTS VIEWED FROM&#13;
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STUDY ON WARDAH SKINCARE USERS SAMI LUWES SURAKARTA)</text>
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                <text>This study aims to determine the influence of celebrity endorsers, brand image,&#13;
and trust in purchasing decisions for Wardah Skincare products in Sami Luwes&#13;
Surakarta. The research design uses a quantitative descriptive method. The&#13;
population is consumers who buy and use Wardah Skincare in Sami Luwes&#13;
Surakarta. The sample is 100 people calculated by the unknown population&#13;
formula and taken by purposive sampling. Linear regression test, t-test, and&#13;
coefficient of determination were used to analyze the data. The result is celebrity&#13;
endorsers, brand image, and trust each have positively and significantly affected&#13;
the decision to purchase Wardah Skincare products at Sami Luwes Surakarta.</text>
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                <text>NON-GOVERNMENTAL ORGANIZATION FINANCIAL ACCOUNTABILITY:&#13;
PERSPECTIVES ON MOTIVES FOR ACTION AND SOCIAL INTERACTION</text>
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                <text>Financial Accountability, Non Governmental Organization, Schutz&#13;
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                <text>This study intends to analyze and describe the sociality experiences of employees&#13;
of the Finance department, Director, Deputy Director and Manager of Research&#13;
and Knowledge in managing institutions in order to achieve the principle of&#13;
accountability through social interaction and the motives of their actions. This&#13;
research method uses qualitative proximity to the phenomenological method of&#13;
Schutz's sociology. Data collection techniques are carried out by interviews,&#13;
observations and documentation. Interviews were conducted with six employees&#13;
who worked at The Prakarsa. Observations are made unstructured.&#13;
Documentation in the form of field notes, photos, information boards in each&#13;
division containing financial reports and project budgets. Data analysis&#13;
combines interpretive phenomenological analysis (IPA) techniques with Schütz's&#13;
phenomenology. The data analysis stage includes coding (interpretation,&#13;
condensation and categorization of themes) and analysis. The interpretation of&#13;
the results uses the Schutz concept of sociality, namely social interaction and the&#13;
motives of actions. The results of the analysis show that: first, the accountability&#13;
process in financial management is carried out by employees. Employees who&#13;
are actually individuals who position themselves as related actors in a social&#13;
process in the world of work. In other words, this indicate that employees in&#13;
achieving accountability for financial management through sociality in the&#13;
motives of actions and social interactions. Second, the motives for actions&#13;
carried out with an honest attitude in carrying out work, prudent in acting,&#13;
innovative in work, facing internal and external challenges by presenting reports&#13;
transparent finance, the importance of finding donors and submitting financial&#13;
reports both to the public and internally. Meanwhile, social interaction is&#13;
carried out with other parts and interested third parties. Because basically&#13;
accountability establishes a connection to all parties related to the organization.</text>
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                <text>Anah Nurjanah1), M. Irfan Tarmizi2), Eva Herianti3)</text>
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                <text>FACTORS AFFECTING PURCHASE INTENTION OF NU GREEN TEA PRODUCT IN JABODETABEK</text>
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                <text>Brand Ambassador, E-WOM Quality, E-WOM Quantity, Sender's Expertise, and Purchase Intention</text>
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                <text>The purpose of this research is to identify whether Brand Ambassador, E-WOM Quality, E-WOM Quantity, and Sender's Expertise have influenced on consumer Purchase Intention on Nu Green Tea products in Jabodetabek. The population used in this study is people who live in Jabodetabek who have never bought Nu Green Tea. The method used to conduct this research is purposive sampling method. The sample used in this study was 137 respondents. The statistical method used is multiple regression analysis to test the hypothesis of the variables in this study. The results of this study showed that Brand Ambassador and Sender's Expertise have influenced on Purchase Intention. Meanwhile, E-WOM Quality and E-WOM Quantity have no effect on Purchase Intention.</text>
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                <text>Maris Agung Triandewo1, Sherviana2</text>
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                <text>EMOTIONAL INTELLIGENCE AND LEARNING BEHAVIOR ON UNDERSTANDING OF PUBLIC ACCOUNTING SECTOR ACCOUNTING STUDENTS</text>
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                <text>This research was conducted to examine whether there is an influence between emotional intelligence and learning behavior on public sector accounting understanding. The population used was public sector concentration accounting students in Universitas Pembangunan Nasional “Veteran” Jawa Timur. The data collection technique used was primary data by distributing questionnaires to respondents. This study’s data processing method used the Partial Least Square. In this case, the result was that Emotional Intelligence and Learning Behaviour significantly influence Public Sector Accounting Understanding. Emotional intelligence, measured by self-knowledge, self-control, motivation, empathy, and social skills, significantly affects understanding public sector accounting. Learning behavior, as measured by the habit of attending lessons, the habit of reading books, visits the library, and the habit of taking exams, has a significant effect on the understanding of public sector accounting.</text>
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                <text>Tituk Diah Widajantie1, Marseto2, Sofie Yunida Putri3</text>
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                <text>VALUE OPTIMIZATION STRATEGY FOR MSME CLUSTERS IN EAST JAVA&#13;
PROVINCE AFTER THE PANDEMIC</text>
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                <text>Clustering Supply Chain, Industry 4.0, MSMEs</text>
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                <text>This study aims to provide a model for developing MSME values in Indonesia&#13;
based on Geography Spatial Supply Chain 4.0. This model seeks to increase&#13;
effectiveness by optimizing production factors after the COVID-19 pandemic.&#13;
This study uses a qualitative method with an exploratory approach in compiling&#13;
the proposed model for MSME development in Indonesia, especially East Java.&#13;
The data were obtained from the results of a survey of 800 respondents in East&#13;
Java province, in-depth interviews with experts, and in-depth observations of&#13;
existing conditions in the field. This research produces a geographic spatial&#13;
supply chain model that connects farmers (N-1) to processing industries (N) and&#13;
end consumers (N+1) through a marketplace that is integrated with local&#13;
government systems. Marketplace does not only cover software procurement and&#13;
sales systems, but is broader in marketing, quality control and knowledge&#13;
transfer. This research contributes to the development of MSMEs in Indonesia,&#13;
especially in the province of East Java. The research results can be the basis for&#13;
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                <text>Factors affecting the stock price movement are internal factors and external factors. The internal factor related to revenue that will be earned by investors which are dividends or capital gains. The samples were LQ 45 companies that were active in the Indonesia Stock Exchange during the period 2017 – 2019. The total populations were 45 companies and after the process of selecting with purposive sampling method acquired 15 companies. This study used secondary data in the form of a company's financial statement that was published in the Indonesia Stock Exchange on the website www.idx.co.id. Analysis method used multiple regression with partially test (t test) and simultaneously (F test). The study resulted for EPS showing a significant value that was mean there was a partial effect to the stock price of LQ 45 companies. For the result of DPR and DER didn't show significant value that was mean there weren't partial effect of both to stock price of LQ 45 companies. From the simultaneous test (F test) showed the significant value of EPS, DPR and DER, which means there were simultaneous effects to the stock price of LQ 45 companies</text>
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                <text>This study aims to determine the effect of leadership, work stress and work discipline on employee performance at the DPRD Secretariat office in Ponorogo Regency. This study uses a quantitative approach. Based on the results of the discussion according to the data managed by the multiple linear regression analysis model it is concluded that; From the results of data analysis it is known that the performance of employees at the Secretariat Office of the DPRD Ponorogo Regency is not affected by the Leadership variable. Employee Performance at the Ponorogo Regency DPRD Secretariat Office and from the results of data analysis it is known that Leadership, Work Stress and Work Discipline simultaneously affect Employee Performance at the Ponorogo Regency DPRD Secretariat Office.</text>
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                <text>This study aims to analyze the influence of competence and work discipline on employee performance at the Aceh Energy and Mineral Resources Office. The sample size of this study was 58 employees. The results of the research on the partial test of competency variables affect employee performance at the Aceh Energy and Mineral Resources Office. Work Discipline affects the performance of employees at the Aceh Energy and Mineral Resources Office. Then the Simultaneous Test between competency and work discipline variables influences employee performance at the Aceh Energy and Mineral Resources Office. Partially, competence affects employee performance at the Aceh Energy and Mineral Resources Service with a value of tcount (2.395) greater than ttable (2.004). Partially, work discipline affects employee performance at the Aceh Energy and Mineral Resources Office with a value of tcount (3.557) more than the value of ttable (2.004). Simultaneously competence and work discipline affect employee performance at the Aceh Energy and Mineral Resources Office with a Fcount (13.578) greater than Ftable (3.168).</text>
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                <text>STRATEGY IN MAINTAINING BUSINESS PARTNER LOYALTY AT PT. ASKRINDO SYARIAH FINANCING GUARANTEE MEDAN BRANCH</text>
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          <element elementId="49">
            <name>Subject</name>
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                <text>Strategy, Loyalty, SWOT Matrix</text>
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                <text>This research aims to find out how the strategies that can be applied in maintaining the loyalty of business partners at PT. Askrindo Syariah Financing Guarantee Medan Branch. The research method used is for descriptive qualitative research using the SWOT analysis technique. Data collection techniques carried out are conducting interviews, questionnaires, and documentation. The results of the study indicate strategies that can be implemented to maintain business partner loyalty at PT. Askrindo Syariah Financing Guarantee in the Medan Branch is to be able to expand the promotion system carried out and the company's branches by increasing the number of competent &amp; professional human resources or workforce and being able to establish cooperative relationships with various financial institutions, especially regional financial institutions which continue to grow steadily. Maintain the concept of Trust, Competent, Harmonious, Loyal, Adaptive and Collaborative so that the level of loyalty of business partners increases and can be maintained so that it has a greater impact and provides growth development at PT. Askrindo Syariah Financing Guarantee Medan Branch.</text>
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            <name>Creator</name>
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              <elementText elementTextId="82485">
                <text>Maryam Batubara1, Khairina Tambunan2, Rizkika Yulika3</text>
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            <name>Source</name>
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              <elementText elementTextId="82486">
                <text>https://jurnal.stie-aas.ac.id/index.php/IJEBAR</text>
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            <name>Date</name>
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                <text>2023</text>
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                <text>peri irawan</text>
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                <text>english</text>
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