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                <text>INFLUENCER MARKETING SELECTION STRATEGY IN ORGANIZING THE GRAND OPENING MINI MARKET PROMOTIONAL ACTIVITIES PASARPRIMA YOGYAKARTA</text>
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                <text>Digital Marketing, Social Media, Influencer</text>
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                <text>This study aims to analyze the influencer marketing selection strategy in organizing the grand opening promotional activities at the Pasarprima mini market, Yogyakarta. This research is a qualitative research with data collection methods used by interviews, observation and literature study. The result of this research is that using social media as the distribution of promotional content by using influencers can save costs because it has a high effectiveness from the results of creative content that is carried out to get the attention of the target market. From this study, the authors only look at the effectiveness of using influencers only from the amount of exposure (viewers, likes, followers and engagement) generated. For the next promotional activity, the marketing selection strategy can add other elements such as the number of sales and visitors during promotional activities.</text>
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                <text>Chriswardana Bayu Dewa1) Lina Ayu Safitri 2)</text>
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                <text>PERI IRAWAN</text>
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                  <text>VOL 6, NO  2 2022</text>
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                <text>THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT, MEANING OF WORK AND PROACTIVE PERSONALITY ON EMPLOYEE CREATIVITY&#13;
(STUDY ON EMPLOYEES OF HARNO SURYA NGEMPLAK BOTHI)</text>
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                <text>Perceived Organizational Support, Meaning of Work, Proactive Personality, Employee Creativity</text>
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                <text>This research has a goal, namely to measure the influence of Perceived Organizational Support, Meaning Of Work and Proactive Personality on Employee Creativity (Study on Employees at Harno Surya Ngemplak Bothi), this research population is all workers who work at Harno Surya Ngemplak Bothi, in This study obtained a sample of 50 workers. The results of the data analysis in this study are that there is an influence of Perceived Organizational Support on Employee Creativity, there is an influence of Meaning of Work on Employee Creativity and there is an influence of Proactive Personality on Employee Creativity, and also from the results of the F test analysis, the results show that Perceived Organizational Support, Meaning of Work and Proactive Personality together affect Employee Creativity. Another result of this study is that the coefficient of determination (R2) produces a value of 0.59 or 59%. This means that 59% of Employee Creativity in Harno Surya Ngemplak Bothi Kartasura employees are influenced by Perceived Organizational Support, Meaning of Work and Proactive Personality variables and the remaining 41% are influenced by other variables not examined in this study.</text>
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                <text>Krisminanti Agustina1, Putri Maisara2</text>
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                  <text>VOL 6, NO  2 2022</text>
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                <text>THE FORECASTING OF MONTHLY INFLATION IN YOGYAKARTA CITY USES AN EXPONENTIAL SMOOTHING-STATE SPACE MODEL</text>
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                <text>BPS Yogyakarta City, Monthly Inflation Forecasting, Exponential Smoothing-</text>
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                <text>The purpose of this research is to predict monthly inflation in the city of Yogyakarta with a simple and easy forecasting model that has high accuracy. The model used is the exponential smoothing-state space or known as the error, trend, and seasonal (ETS) model. This model does not have statistical assumptions, it is easy to analyze using R-package statistics which is an open-source program. This ETS model is built with a combination of trend and non-trend, seasonal and non-seasonal models as well as an additive or multiplicative errors. The monthly inflation data used in this research is secondary data obtained from the Central Bureau of Statistics (BPS) for the city of Yogyakarta from January 2015 to December 2021 with a total of 84 data. The results of this research obtained that the most suitable ETS model for predicting monthly inflation in the city of Yogyakarta is the ETS model (A, N, A). The ETS model (A, N, A) means that the error is additive (A), does not contain a trend (N) and seasonality is additive, so it is written as ETS (A, N, A). The ETS model (A, N, A) obtained in this research has an Akaike information criteria (AIC) value of 145.1996 with an RMSE forecasting accuracy value of 0.2166014 and a MAPE of 127.1662. The results of the forecasting for the next three periods show that the monthly inflation value of Yogyakarta is quite stable, there is an increase and decrease or it fluctuates slightly and is still below 10%.</text>
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                <text>Hari Prapcoyo1) Mohamad As’ad</text>
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              <elementText elementTextId="83858">
                <text>https://jurnal.stie-aas.ac.id/index.php/IJEBAR</text>
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                <text>2022</text>
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                <text>peri irawan</text>
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                <text>SITUATIONAL LEADERSHIP, KNOWLEDGE SHARING, WORK STRESS AND THEIR IMPACT ON EMPLOYEE PERFORMANCE</text>
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                <text>situational leadership, knowledge sharing; job stress; employee performance</text>
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                <text>PT Eastwind Mandiri Cangkiran is a manufacturing company that produces and exports furniture from forest products. This study aims to empirically examine the effect of situational leadership, knowledge sharing, and job stress on employee performance at PT Eastwind Mandiri Cangkiran. Data was collected by interview, observation, literature study, and distributing questionnaires. The sampling method used the census model, namely the entire population of 60 respondent data. The data analysis technique was carried out by multiple linear regression analysis. The results of the analysis show that situational leadership, knowledge sharing, and job stress have a significant positive effect on employee performance. Knowledge sharing variable has a dominant impact in improving employee performance.</text>
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                <text>Andrea Devani Sekareza1, Endang Sulistiyani2, Inayah3</text>
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                <text>peri irawan</text>
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                <text>STUDENT SATISFACTION REVIEWING FROM INFRASTRUCTURE, ADMINISTRATIVE SERVICES AND TEACHER COMPETENCY</text>
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                <text>This study aims to analyze whether infrastructure, administrative services and teacher competence have an effect on student satisfaction at the Surakarta Special Program Batik Junior High School simultaneously and partially. This study uses independent variables, namely infrastructure, administrative services and teacher competence. The dependent variable is student satisfaction. The sample of this study were students of the Surakarta Special Program Batik Middle School with the Non Probability Sampling technique with the type of Purposive Sampling. Data was collected using a closed questionnaire which was distributed directly to students with 16 questions. This study uses data analysis methods, namely Descriptive Analysis Method, Validity and Reliability Test, Statistical Analysis Method using Multiple Linear Regression Analysis, with hypothesis testing F Test, t test and Determination Test (R2). The results showed that infrastructure, administrative services and teacher competence had an effect on student satisfaction simultaneously. Partially, administrative services and teacher competence have an effect on student satisfaction, while infrastructure has no effect. This shows that the infrastructure facilities at the Surakarta Special Program Batik Junior High School are still not good so it needs to be improved.</text>
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                <text>Diah Putri Pancasani1), Supawi Pawenang2), Istiatin3)</text>
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                  <text>VOL 6, NO  2 2022</text>
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                <text>INFLUENCE OF INSTRUCTION LEADERSHIP STYLE, TASK DISCIPLINE, DUTY COMMITMENT TO THE PERFORMANCE OF POLICE PERSONNEL AT THE DIRECTORATE OF COMMUNITY DEVELOPMENT OF POLDA KEPRI</text>
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                <text>Instructional leadership style, task discipline, duty commitment, personnel performance</text>
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                <text>This research aims to find out the influence of instructional leadership style, task discipline, duty commitment to personnel performance. The object of this research is the police at the directorate of community development of the kepri regional police. The population in the study was 86 respondents. The sample calculation used the slovin formula, so the number of samples in this study was as many as 46 respondents. Research data is obtained by spreading questionnaires to respondents to then be tabulated and processed using spss data processing applications. From the results of the study, it is known that the instruction leadership style has an insignificant effect on personnel performance, task discipline has a significant effect on personnel performance, and duty commitment has an insignificant effect on personnel performance, as well as instructional leadership style, task discipline, and duty commitment simultaneously have a significant effect on personnel performance. Adjusted R Square is 39.2%. This meant that instructional leadership style, task discipline and duty commitment were able to explain personnel performance by 39.2%, while the remaining 60.8% was explained by other variables not included in the study.</text>
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                <text>Rudi Syahriadi Idris1, Rizki Firmanda 2, Hendri Herman3</text>
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                <text>EFFECT OF PERCEPTION, QUALITY OF SERVICE, AND RELATIONSHIP MARKETING ON CUSTOMER LOYALTY&#13;
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                <text>Service Quality, Relationship Marketing, Perception, Customer Loyalty</text>
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                <text>The purpose of this research is to know the effect of service quality, relationship marketing, and perceptions of customer loyalty in BMT Sejahtera. This study uses a quantitative approach to the population of members in the BMT Sejahtera, a sample taken using the calculation of solving formula. Data analysis using multiple linear regression models. T-test result of the study showed that service quality partially had a significant effect on customer loyalty with at count&gt;t table (5,737&gt;1,662). Because the value of t is greater than the value of the t table and the magnitude of the significant value of the P-Value is less than 0.05 (0.00&lt;0.05). Then relational relationship marketing partially has a significant effect on customer loyalty with a value of t count&gt;t table (2,022&gt;1,662). Because the value of t is greater than the table value and the value of the significant value of P-Value is less than 0.05 (0.046&lt;0.05). Then the perception partially has a significant effect on customer loyalty with t count &gt;t table (2,231 &gt; 1,662). Because the value of t is greater than the table value and the significance value of the P-Value is less than 0.05 (0.028&lt;0.05). Then f test shows a significance value of 0.000 because the P-Value significance value obtained is less than the value (0.000&lt;0.05). Then it can be concluded that Service Quality, Relationship Marketing, and Perception simultaneously affect Customer Loyalty. 662). Because the value of t is greater than the table value and the significance value of the P-Value is less than 0.05 (0.028&lt;0.05). Then f test shows a significance value of 0.000 because the P-Value significance value obtained is less than the value (0.000&lt;0.05). Then it can be concluded that Service Quality, Relationship Marketing, and Perception simultaneously affect Customer Loyalty. 662). Because the value of t is greater than the table value and the significance value of the P-Value is less than 0.05 (0.028 &lt; 0.05). Then f test shows a significance value of 0.000 because the P-Value significance value obtained is less than the value (0.000&lt;0.05). Then it can be concluded that Service Quality, Relationship Marketing, and Perception simultaneously affect Customer Loyalty.</text>
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                <text>Sumadi,Tira Nur Fitria,Ningrum Setyana</text>
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                <text>peri irawan</text>
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                <text>THE APPLICATION OF ARTIFICIAL INTELINGENCE IN DJIA STOCKS TO IMPROVE THE INVESTMENT PROFITABILITY USING PHYTON</text>
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                <text>Artificial Intelligence, Stock Market, Data Science , LSTM, Phyton</text>
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            <description>An account of the resource</description>
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                <text>Technological developments, competitive economics climate and demanding competition have led the investment industry to experienced rapid and continuous development in the last few decades.&#13;
Some of the rapid and continuous key developments are transformation in financial microstructures, development of investment strategies, the progression in computing capacity and the new trend of the investment performance of pioneers in algorithmic traders surpassing that of the human, discretionary investors (Jansen, Stefan 2017)&#13;
These four key factors have driven the investment company and hedge fund to develop algorithmic trading methods even further to achieve a more stable and reliable profit over time.&#13;
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The Result of this research shows that the prediction made by the software has acceptable rate of errors. The several measurements of errors used are namely, Median Absolute Error, Mean Absolute Percentage Error and Median Absolute Percentage Error.</text>
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                <text>Widhiyo Sudiyono, ST, MAB</text>
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                <text>https://jurnal.stie-aas.ac.id/index.php/IJEBAR</text>
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                <text>2022</text>
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              <elementText elementTextId="83810">
                <text>peri irawan</text>
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              <elementText elementTextId="83812">
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                  <text>VOL 6, NO  2 2022</text>
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                <text>ANALYSIS OF FACTORS AFFECTING INTEREST IN SAVING IN ISLAMIC BANK: KNOWLEDGE, SOCIAL ENVIRONMENT AND PSYCHOLOGICAL FACTORS</text>
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                <text>interest in saving, knowledge, social and phsycological environments</text>
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                <text>Lack of knowledge of prospective customers about the ins and outs of the Islamic bank system has an impact on changes in interest in saving, which initially intended to save in Islamic banks changed to conventional banks. So far, prospective customers think that saving at conventional banks is simpler than Islamic banks, because Islamic banks themselves prioritize the halal of all transactions carried out and keep away from the name of the usury system. This is what causes the change in the mindset of prospective customers in making decisions about determining where he will raise funds. This study aims to see the extent of the influence of knowledge, social and psychological environment of students on saving interest in Islamic banks. The method in collecting data in this study was through distributing questionnaires to Al Muayyad Islamic Boarding School graduates. The results of this study indicate that knowledge, social and psychological factors together have a significant effect on students' interest in saving in Islamic banks, partial results indicate that knowledge and psychology have a significant effect, while the social environment has no significant effect.</text>
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                <text>Iin Emy Prastiwi1), Muhammad Naufal Zuhdi2</text>
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                <text>https://jurnal.stie-aas.ac.id/index.php/IJEBAR</text>
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            <description>An entity responsible for making contributions to the resource</description>
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              <elementText elementTextId="83800">
                <text>peri irawan</text>
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              <elementText elementTextId="83802">
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                  <text>VOL 6, NO  2 2022</text>
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                <text>DETERMINANTS OF TOTAL FACTOR PRODUCTIVITY ACROSS PHILIPPINE&#13;
MANUFACTURING FIRMS: A SIMULTANEOUS QUANTILE&#13;
REGRESSION ANALYSIS</text>
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              <elementText elementTextId="83785">
                <text>Total factor productivity, firm-specific determinants</text>
              </elementText>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="83786">
                <text>Numerous studies found mixed evidence on the effects of firm-related factors&#13;
toward the conditional distribution of TFP performance done in a crosscountry,&#13;
industry, and firm-level perspectives abroad. Unfortunately, there is&#13;
still relatively little evidence to support these findings in the context of the&#13;
Philippines. Thus, this study analyzed whether the conditional distribution of&#13;
firm-level TFP performance varies according to the size of the firms, and&#13;
forms of ownership, and examined the impact of firm-related factors such as&#13;
firm size, form of ownership, R&amp;D intensity, capital intensity, and export&#13;
intensity on the conditional distribution of manufacturing firms’ TFP&#13;
performance. The study utilized the comprehensive firm-level data gathered&#13;
from the World Bank Enterprise Survey conducted in 2015 across selected&#13;
manufacturing firms in the Philippines, and incorporated ordinary least&#13;
squares regression and simultaneous quantile regression models in the&#13;
estimation analyses. Empirical findings revealed that the conditional&#13;
distribution of firm-level TFP performance marginally varies across selected&#13;
manufacturing firms while these firms solely focus on domestic operations&#13;
supported by capital outlays with less engagement in R&amp;D activities. Lastly,&#13;
capital intensity and firms’ form of ownership were found to have statistically&#13;
significant effects on the conditional distribution of firm-level TFP&#13;
performance observed across all quantiles.</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="83787">
                <text>Zandro Catacutan</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="83788">
                <text>https://jurnal.stie-aas.ac.id/index.php/IJEBAR</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="83789">
                <text>2022</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="37">
            <name>Contributor</name>
            <description>An entity responsible for making contributions to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="83790">
                <text>peri irawan</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="83791">
                <text>pdf</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="83792">
                <text>english</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="83793">
                <text>text</text>
              </elementText>
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