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                <text>ORGANIZATIONAL COMMITMENT: PERSON ORGANIZATION FIT&#13;
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                <text>person organization fit, quality of work life, job satisfaction, organizational&#13;
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                <text>Human resource management (HR) is one of the key factors to get the best&#13;
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management is also obliged to build conducive behavior for employees to get the&#13;
best performance. In order to increase the organizational commitment of ASN (State&#13;
Civil Apparatus) employees, it is necessary to analyze the factors that can support the&#13;
increase in organizational commitment. The object of this research is ASN&#13;
Employees. The sample used in this study is 137 respondents. The finding that&#13;
partially organizational fit and quality of work life has a significant effect on job&#13;
satisfaction, while person organization fit has no effect on organizational&#13;
commitment. The variables of quality of work life and job satisfaction have an effect&#13;
on organizational commitment. Job satisfaction as a mediation between the variable&#13;
person organization fit and the quality of work life on organizational commitment</text>
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                <text>Winika Santa Rita, RA Marlien</text>
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                <text>DIGITAL TRANSFORMATION AND HUMAN RESOURCES READINESS: A STRATEGIC CONCEPT HIGHER EDUCATION VALUE</text>
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                <text>industrial revolution, digital transformation, readiness assessment, universities</text>
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                <text>The readiness and availability of superior Human Resources (HR) is an important aspect in accelerating development. As an effort to improve the quality of human resources, universities need to be encouraged to prepare an ecosystem that is relevant to the times. In order to be able to play a role in the industrial revolution 4.0, it is necessary to prioritize efficient technology and increase human resource competencies in accordance with the needs in the industrial era 4.0. The availability of technology, support for competent human resources in models and designs within the framework of the technology ecosystem are important and are challenges as well as opportunities for universities to reach the level of the industrial revolution 4.0. The readiness of universities to respond to changes can increase competitiveness so that they can play a role and benefit from the industrial revolution 4.0. This article proposes an approach based on the assessment of the digital transformation readiness of higher education institutions on the following aspects: 1) assessment of higher education architecture; 2) information and technology infrastructure; 3) process management; 4) the potential of human resources; and 5) financial instruments</text>
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                <text>Nurul Hidayati</text>
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                <text>THE EFFECT OF SOCIAL MEDIA INFLUENCERS ON THE INTEREST OF BUYING&#13;
AUDIENCES ON FOOD AND BEVERAGE PRODUCTS IN JABODETABEK AREA</text>
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                <text>Influencer marketing, Promotion, Brand, Buying Interest, Social media</text>
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                <text>The study aimed to analyze influencer profile factors that influence the level of&#13;
trust in influencers, as well as the level of trust in influencers affecting audience&#13;
buying interests. Researchers use a quantitative approach with structured&#13;
questionnaire survey methods. The sampling technique in this study is non&#13;
probability sampling. The sample in this study was selected using purposive&#13;
sampling techniques with a sample count of 200 that used the Slovin formula to&#13;
determine the number of samples. Based on the results of the analysis, it can be&#13;
concluded that the influencer popularity variable affects trust in influencers,&#13;
influencer credibility affects trust in influencers, trust in influencers affects the&#13;
interest in buying audiences, while influencer popularity and influencer&#13;
credibility simultaneously affect trust in influencers.</text>
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                <text>Rendy Muljana1, Oscar Jayanegara2</text>
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                <text>COMMUNITY EMPOWERMENT IN FUND ALLOCATION LONG TUNGU&#13;
VILLAGE, PESO HILIR DISTRICT, BULUNGAN REGENCY</text>
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                <text>village funds, community empowerment, allocation.</text>
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                <text>The research is motivated by the quality of village government officials in carrying&#13;
out their duties and responsibilities, even though the quality of human resources is&#13;
very important in the success of community empowerment programs and activities&#13;
in Long Tungu Village. The purpose of this study is to analyze 1) the condition of&#13;
community empowerment in the allocation of village funds in Long Tanggu Village,&#13;
Peso Hilir District, Bulungan Regency; and 2) things that support and hinder&#13;
community empowerment in the allocation of village funds in Long Tungu Village,&#13;
Peso Hilir District, Bulungan Regency. The informants of this research are policy&#13;
makers, policy implementers and users. The research method used is descriptive&#13;
qualitative method. The technical analysis of the data used in this study starts from&#13;
data collection followed by data reduction, data display and the last stage is&#13;
drawing conclusions. The results of this study include: 1) the condition of&#13;
community empowerment in the allocation of village funds in Long Tungu Village,&#13;
Peso Hilir District, Bulungan Regency has been running well. 2) Supporting factors&#13;
in the village fund allocation process include good cooperation between the village&#13;
fund allocation management organization and the community, government support,&#13;
local community support and technological developments. While the factors that&#13;
hinder the process of managing the allocation of village funds from the district&#13;
government to the village government, especially in Long Tungu, are: the quality of&#13;
human resources, the ability of institutions in financial management that has not&#13;
been maximized so that the disbursement of old funds.</text>
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                <text>Vivilitan1, Shahran2, Rini Yayuk Priyati3, Achmad Daengs GS</text>
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                <text>The research is motivated by the quality of village government officials in carrying&#13;
out their duties and responsibilities, even though the quality of human resources is&#13;
very important in the success of community empowerment programs and activities&#13;
in Long Tungu Village. The purpose of this study is to analyze 1) the condition of&#13;
community empowerment in the allocation of village funds in Long Tanggu Village,&#13;
Peso Hilir District, Bulungan Regency; and 2) things that support and hinder&#13;
community empowerment in the allocation of village funds in Long Tungu Village,&#13;
Peso Hilir District, Bulungan Regency. The informants of this research are policy&#13;
makers, policy implementers and users. The research method used is descriptive&#13;
qualitative method. The technical analysis of the data used in this study starts from&#13;
data collection followed by data reduction, data display and the last stage is&#13;
drawing conclusions. The results of this study include: 1) the condition of&#13;
community empowerment in the allocation of village funds in Long Tungu Village,&#13;
Peso Hilir District, Bulungan Regency has been running well. 2) Supporting factors&#13;
in the village fund allocation process include good cooperation between the village&#13;
fund allocation management organization and the community, government support,&#13;
local community support and technological developments. While the factors that&#13;
hinder the process of managing the allocation of village funds from the district&#13;
government to the village government, especially in Long Tungu, are: the quality of&#13;
human resources, the ability of institutions in financial management that has not&#13;
been maximized so that the disbursement of old funds.</text>
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                <text>THE INFLUENCE OF INTERNAL AND EXTERNAL FACTORS OF RED PLANT&#13;
BANKING COMPANIES ON SHARE PRICES FOR THE 2010 – 2019 PERIOD</text>
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                <text>Loan to Deposit Ratio, Return On Assets, Capital Adequacy Ratio, Inflation,Interest&#13;
Rates and Stock Prices</text>
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                <text>Bank Indonesia stated that the global economy continues to experience a decline in&#13;
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external factors (Inflation &amp; Interest Rates) have on stock prices. The research&#13;
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approach. The conclusion obtained in this study is that the Return on Assets and&#13;
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Government Banking, while the Loan to Deposit Ratio, inflation and interest rates&#13;
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Banking. The variable that has a significant dominant influence on the stock price&#13;
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                <text>THE IMPACT OF COVID-19 ON THE PROFITABILITY OF&#13;
PUBLIC BANKS LISTED IN INDONESIA</text>
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                <text>Covid-19 has had a significant impact on the economy, especially the financial&#13;
industry in developing countries such as Indonesia. This study attempted to&#13;
investigate the effect of the Covivirus-19 pandemic on the profitability of&#13;
Indonesian public banks. The sample consists of 41 banks registered on the&#13;
Indonesian stock exchange between January 1, 2019 and December 31, 2021.&#13;
The profitability of a bank is reflected by Return On Assets (ROA), Return On&#13;
Equity (ROE), Net Interest Margin (NIM), and TOBINs' Q. Return On Assets&#13;
(ROA), Return On Equity (ROE), Net Interest Margin (NIM), and TOBINs'Q&#13;
are used as dependent variables in this study. The independent variables are asset&#13;
size, deposits, and leverage from bank determinant factors, and exchange rates,&#13;
interest rates, Gross Domestic Product (GDP), and new cases of Covid-19 per&#13;
month from macroeconomic variables. The analysis revealed that Covid-19 has a&#13;
negative impact on bank profitability, but only profitability as evaluated by NIM&#13;
has a statistically significant negative impact. This study demonstrates that bank&#13;
size or asset size, as well as interest rate, have a significant positive effect on the&#13;
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                <text>THE EFFECT OF INTELLECTUAL PROPERTY ON THE PERFORMANCE OF NONFINANCIAL&#13;
COMPANIES IN INDONESIA WITH A MARKET VALUE APPROACH</text>
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                <text>Market to Book Value, Market to Book Value of Total Asset, Intellectual Capital,&#13;
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                <text>The global economy is rising swiftly and transforming into a modern knowledgebased&#13;
economy as it enters industrial era 4.0. These advancements have caused many&#13;
businesses to rely not only on material assets, but also on intangible assets. The&#13;
present economic era also makes competition between firms more intense,&#13;
necessitating that companies always provide the best performance in creating value&#13;
through their distinctiveness and competitive edge. Based on how the market values&#13;
a company, its performance can be measured. This study attempts to determine the&#13;
impact of intellectual capital on corporate performance based on market value.&#13;
Utilizing the intellectual capital index, this study measures intellectual capital. The&#13;
data in this study used a population of all non-financial firms listed on the Jakarta&#13;
Stock Exchange as many as 579 firms with an observation period of 2016 - 2020,&#13;
which were then selected as research samples of 199 samples. The hypothesis in this&#13;
study was analyzed using panel data regression. The results of this study indicate that&#13;
intellectual capital has a positive and significant effect on company performance&#13;
based on the market value approach. This implies that knowledge regarding how&#13;
companies manage their intellectual capital can affect market prices. This research&#13;
enables nonfinancial organizations to pay greater attention to intellectual capital,&#13;
which is an immaterial asset that may be further developed to create value and&#13;
improve performance of an organization.</text>
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                <text>Glenn Natanael, Gracia S. Ugut</text>
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                <text>RISK LEADERS' COLLABORATION IN THE INDUSTRIAL 4.0 ERA</text>
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                <text>Commemorate the industrial 4.0 era, leaders are faced with new risks and&#13;
challenges, ranging from adopting new technologies, and changing leadership&#13;
styles to changing work environments that are increasingly digital and flexible.&#13;
This research will focus on applying internet-based technology or the internet of&#13;
things and the impact of risks on a leader in implementing his leadership in&#13;
industrial 4.0. Seeing this as a unique phenomenon, researchers see a significant&#13;
opportunity for risks that impact performance or affect one's activities as a leader&#13;
in this industrial era 4.0. A research method is a qualitative approach with a&#13;
purposive sampling technique. Data analysis in this study analyzes the results of&#13;
observations, interviews, and documentation obtained from research using the&#13;
Nvivo 12 Plus software. The data processing results in the study concluded that&#13;
there were four primary nodes, namely Technology, Internet, Leaders, and IT&#13;
Implementation Implications. In addition, primary Internet nodes are discussed&#13;
most frequently in informant interviews. Good adoption and adoption,&#13;
professional application processes, and wise and intelligent use can help reduce&#13;
the risks and barriers to the application of internet technology to use its function&#13;
positively to run and lead their respective companies.</text>
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                <text>I Wayan Wahyudi Antara1), Anak Agung Ngurah Oka Suryadinatha Gorda2)</text>
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                <text>peri irawan</text>
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                <text>ANALYSIS OF THE RELATIONSHIP BETWEEN SKILLS AND LEADERSHIP STYLE TO DETERMINE THE EFFECT ON MOTIVATION AND LECTURER PERFORMANCE</text>
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                <text>Study this conducted for knowing and analyze influence skills and leadership style to determine the effect on the motivation and performance of lecturers . Existence phenomenon and related problems _ with satisfaction work . This thing of course just relate with many factor , will but writer have guess temporary factor skills and leadership style to determine the effect on the motivation and performance of lecturers , which is good will influence and increase satisfaction work and performance lecturer . Method used _ in research data collection this is questionnaire / questionnaire . Amount questionnaire a total of 100 respondents . Technique data analysis using analysis descriptive and test appropriateness the questionnaire that has been tested try it more formerly with test validity , test reliability , test multicollinearity , test coefficient determination and analysis Path (Path Analysis ) with smart software pls . Results study as following : Model by direct show that skills and style leadership take effect significant positive to increase motivation and performance lecturer and motivation also take effect significant positive to increase it performance lecturer , so the more increase motivation in life so will increase performance lecturer with more good.</text>
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                <text>Suparjo1, Lydia Ari Widyarini2</text>
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                  <text>VOL 6 NO 3 2022</text>
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                <text>DIGITAL MARKETING STRATEGY: PRIORITY AND BARRIERS FOR SMALL AND MEDIUM INDUSTRIES</text>
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                <text>digital marketing strategy, strategy marketing, tactic marketing, SMIs.</text>
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                <text>The purpose of this study is to examine digital marketing practices in small and medium industries. The aspects studied include the digital marketing strategies and tactics used, as well as the level of difficulty experienced by small and medium-sized industries when marketing digitally. Respondents in this study were managers or business owners in small and medium industries in Indonesia. This study uses a quantitative descriptive method. The findings in this study indicate that the components of the digital marketing strategy are considered very important or are priority strategies used by small and medium industries, but on the other hand the seven this strategy has a high difficulty for small and medium industries to achieve success in carrying out the strategy. The component of digital marketing tactics are considered very effective in promoting their products, but small and medium industry players have difficulties to apply these tactics.</text>
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                <text>Sari Laelatul Qodriah</text>
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