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                  <text>JANUARI–JUNI 2025, VOL 6(1)</text>
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                <text>PENGELOMPOKAN PENJUALAN PRODUK DENGAN MENGGUNAKAN K-MEANS CLUSTERING : STUDI KASUS ANALISIS PENJUALAN COFFEE SHOP OLEH KAGGLE.COM</text>
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                <text>K-Means Clustering, Data Mining, Product Sales, Data Analysis, Silhouette Score</text>
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                <text>The purpose of this study is to categorize coffee shop items sold by analyzing sales records with the K�Means clustering method. The Kaggle dataset consists of three main features: Product_ID, number of items &#13;
sold (Transaction_Qty), and price per item (unit_price). This method was chosen because of its ability to &#13;
identify sales patterns in grouping products into three clusters, namely cluster 0 has 56 products with the &#13;
highest sales, cluster 1 has 23 products with medium sales, cluster 2 has 1 product with low sales. This &#13;
study involved collecting data, cleaning it, standardizing it, finding out the best number of clusters, and &#13;
then checking the results with a silhouette score of 0.67. The findings show that the K-Means method helps create products that are useful for business decisions, and also improves data-driven stock management and marketing plans.</text>
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                <text>Sifa Rismawati, Shofa Shofiah Hilabi , Bayu Priyatna, Agustia Hananto</text>
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                <text>https://ojs.itb-ad.ac.id/index.php/JUSIN/article/view/3078</text>
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                <text>Institut Teknologi dan Bisnis Ahmad Dahlan</text>
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                <text>Sri Wahyuni</text>
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                <text>E-ISSN : 2797-8516</text>
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                  <text>JANUARI–JUNI 2025, VOL 6(1)</text>
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                  <text>Sri Wahyuni</text>
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                <text>OPTIMASI ALGORITMA RANDOM FOREST UNTUK MENINGKATKAN AKURASI PREDIKSI INDEKS MASSA TUBUH (BMI)</text>
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                <text>Body Mass Index, Random Forest, Machine Learning</text>
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                <text>Accurate Body Mass Index (BMI) prediction is essential for detecting obesity risks and related diseases. &#13;
This study optimizes the Random Forest algorithm to enhance BMI prediction accuracy through &#13;
hyperparameter tuning and feature selection. The dataset used is Obesity: Raw and Synthetic Data, which &#13;
includes demographic and lifestyle variables. After undergoing subsetting, label encoding, and data &#13;
imbalance handling using SMOTE, the model was trained using Random Forest and evaluated with &#13;
accuracy, precision, recall, and F1-score metrics. The results indicate that the optimized model achieved &#13;
90% accuracy, with precision and recall of 0.89. Additionally, the feature importance analysis identified &#13;
weight, height, and dietary habits as the most influential factors in BMI prediction. These findings confirm &#13;
that optimizing the algorithm enhances model reliability in BMI classification and can be applied in data�driven health monitoring systems. This research is expected to contribute to the development of digital health applications and more accurate early obesity detection systems.</text>
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                <text>Eva Juliani, Apriade Voutama</text>
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                <text>https://ojs.itb-ad.ac.id/index.php/JUSIN/article/view/3021</text>
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                <text>Institut Teknologi dan Bisnis Ahmad Dahlan.</text>
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                <text>Sri Wahyuni</text>
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                <text>E-ISSN : 2797-8516</text>
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                  <text>JANUARI–JUNI 2025, VOL 6(1)</text>
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                <text>OPTIMALISASI SISTEM INFORMASI BERBASIS AGILE UNTUK PENGELOLAAN BIAYA VARIABEL DAN EXCHANGE RATE DI INDUSTRI FMCG</text>
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                <text>In the FastMoving Consumer Goods (FMCG) industry, managing variable costs and exchange rates is a &#13;
major challenge that affects operational efficiency and business decision-making. This study aims to &#13;
develop an Agile-based information system that enables real-time data integration to improve &#13;
transparency and accuracy in recording variable costs and exchange rates. The system was developed &#13;
using the Agile Software Development methodology, consisting of Product Backlog, Sprint Planning, Daily &#13;
Scrum, Development, Testing, and User Acceptance Testing (UAT). Key features include a variable cost &#13;
and exchange rate Dashboard, which provides structured data presentation, and an input form that &#13;
facilitates users in entering and managing data according to operational needs. Testing was conducted &#13;
through UAT involving the System Developer, IT Product team, and production team users. The results &#13;
indicate that the system enhances cost recording efficiency, provides better visibility of exchange rate&#13;
fluctuations, and accelerates data validation processes.</text>
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                <text>Muhammad Rizky Saputra, Apriade Voutama</text>
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                <text>https://ojs.itb-ad.ac.id/index.php/JUSIN/article/view/3039</text>
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                <text>Institut Teknologi dan Bisnis Ahmad Dahlan.</text>
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                <text>Sri Wahyuni</text>
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                <text>E-ISSN : 2797-8516</text>
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                  <text>JANUARI–JUNI 2025, VOL 6(1)</text>
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                  <text>Sri Wahyuni</text>
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                <text>PENGEMBANGAN APLIKASI BERBASIS WEB UNTUK PERAWATAN MOBIL DAN PENGELOLAAN BENGKEL DENGAN METODE PROTOTIPE</text>
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                <text>Web-Based, Application, Car Workshop, Car Maintenance, Prototyping</text>
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                <text>This study presents the development of CekMobilmu.com, a web-based application designed to support car &#13;
owners and automotive workshop in Jakarta by facilitating the digital recording of vehicle maintenance and &#13;
repair activities. In response to the increasing technological advancement and rising demand for efficient &#13;
service documentation, the application provides features for logging service history, monitoring vehicle &#13;
condition, and managing workshop operations. Employing the Prototype Method, the research was conducted &#13;
through sequential stages of data collection, system design, implementation, and evaluation. Data were &#13;
obtained using questionnaires, interviews, and comparative analysis with existing similar applications. The &#13;
evaluation phase demonstrated that the application effectively assists users in tracking maintenance schedules &#13;
and enables workshops to record and manage repair tasks more efficiently. CekMobilmu.com addresses the communication gap between vehicle owners and service providers, offering a centralized and practical solution for vehicle maintenance management.</text>
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                <text>Institut Teknologi dan Bisnis Ahmad Dahlan</text>
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                <text>E-ISSN : 2797-8516</text>
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                  <text>JANUARI–JUNI 2025, VOL 6(1)</text>
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                <text>ANALISIS FAKTOR SOSIAL EKONOMI YANG MEMPENGARUHI RENDAHNYA CAPAIAN PENDIDIKAN DI INDONESIA MENGGUNAKAN KOMBINASI METODE DATA MINING</text>
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                <text>Education inequality, Socio-economic factors, K-Means Clustering , Decision Tree, Data�driven policy</text>
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                <text>Educational inequality remains a persistent issue in Indonesia, particularly in regions with challenging &#13;
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average years of schooling across Indonesian provinces using a combination of K-Means Clustering and &#13;
Decision Tree algorithms. The dataset includes indicators such as poverty rate, gross regional domestic &#13;
product (GRDP), per capita expenditure, and life expectancy, obtained from official national statistics.&#13;
K-Means Clustering was employed to segment provinces into three distinct groups based on socio�economic similarities. The clustering revealed clear disparities among regions, where the most &#13;
disadvantaged cluster showed significantly lower education levels. Subsequently, the Decision Tree&#13;
algorithm was used to classify the average years of schooling, identifying per capita expenditure, life &#13;
expectancy, and socio-economic cluster as the most influential variables.&#13;
The combined approach allows for both segmentation and interpretation, providing data-driven insights &#13;
that are accessible and actionable for policymakers. The findings highlight the importance of targeting &#13;
socio-economic improvements as a strategy to enhance educational outcomes. Ultimately, this study underscores the value of integrating unsupervised and supervised machine learning models in addressing complex social issues in education.</text>
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                <text>Diana Yusuf, Fahrul Razi</text>
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                <text>https://ojs.itb-ad.ac.id/index.php/JUSIN/article/view/3115</text>
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                <text>Institut Teknologi dan Bisnis Ahmad Dahlan</text>
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                <text>Sri Wahyuni</text>
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                <text>E-ISSN : 2797-8516</text>
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                  <text>JANUARI–JUNI 2025, VOL 6(1)</text>
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                  <text>Sri Wahyuni</text>
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                <text>PENGARUH TIKTOK ADS DAN BLACK CAMPAIGN TERHADAP PERILAKU PEMBELIAN KONSUMEN DI KOTA BATAM</text>
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                <text>black campaign, tiktok ads, endorsement, digital marketing, regresi</text>
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                <text>The use of social media platforms such as TikTok as a tool for digital marketing continues to grow along with &#13;
the increasing number of users, both for building brand awareness through TikTok Ads and indirectly through &#13;
black campaigns. This study aims to analyze the influence of TikTok Ads and Black Campaigns on consumer &#13;
purchasing behavior in Batam City. A quantitative method was employed by distributing online questionnaires &#13;
to active TikTok users using stratified disproportional random sampling. Data analysis was conducted using &#13;
SPSS software, including validity and reliability tests, multiple linear regression, and classical assumption &#13;
testing. The results show that both TikTok Ads and Black Campaigns have a positive and significant influence &#13;
on consumer purchasing behavior, with B coefficients of 0.360 and 0.390, respectively. These findings indicate &#13;
that although black campaigns are negative in nature, their exposure can trigger consumer curiosity about the &#13;
highlighted product. The implications of this study suggest that business actors need to be more selective and &#13;
adaptive in developing digital marketing strategies, as consumer perceptions are influenced not only by positive &#13;
promotions but also by the negative narratives circulating online. Therefore, ethical and fact-based &#13;
communication strategies are key to maintaining consumer trust and brand reputation in the digital era.</text>
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                <text>R. Ilham Ramizan Fahris, Felix Madison, Andiko Damar Putra, Bimo Birra, Aelwen Ababil</text>
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                <text>Institut Teknologi dan Bisnis Ahmad Dahlan</text>
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                <text>Sri Wahyuni</text>
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                <text>E-ISSN : 2797-8516</text>
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