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MILLENNIALS' INTENTION TO BUY FASHION PRODUCTS AT SHOPEE DURING THE PANDEMIC OF COVID-19
This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of
millennial consumers in Pontianak who had never bought…
millennial consumers in Pontianak who had never bought…
ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE
The research was conducted to analyze the effect of product quality, price and E-WOM on Shopee
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of…
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of…