Assessing User Experience and Usability in the OVO Application: Utilizing the User Experience Questionnaire and System Usability Scale for Evaluation

Assessing User Experience and Usability in the OVO Application: Utilizing the User Experience Questionnaire and System Usability Scale for Evaluation

digital wallet; user experience; usability; user experience questionnaire; system usability scale

The OVO application, despite having a large user base in Indonesia, has received low ratings compared to other digital wallet
apps on the Google Play Store and App Store. Users frequently complain about the user experience, which greatly affects their
overall satisfaction. This study evaluates the user experience and usability of the OVO application using the User Experience
Questionnaire (UEQ) and System Usability Scale (SUS). The UEQ results show that efficiency is excellent (1.55), while
attractiveness, perspicuity, dependability, and stimulation are above average (1.56, 1.67, 1.33, and 1.16, respectively).
However, the novelty aspect falls below average (0.64), indicating a need for improvement. The SUS score is 77.53, classifying
the app as "Acceptable" with a "C" grade and an overall "Good" rating. Addressing the identified shortcomings can enhance
the user experience and usability, ultimately improving user satisfaction. This study contributes valuable empirical data to the
field, offering insights for researchers and practitioners in assessing the user experience and usability of mobile applications.

Ali Ibrahim, Onkky Alexander, Ken Ditha Tania, Pacu Putra, Allsela Meiriza

http://jurnal.iaii.or.id

Professional Organization Ikatan Ahli Informatika Indonesia (IAII)/Indonesian Informatics Experts Association

August 2023

Sri Wahyuni

ISSN Media Electronic: 2580-0760

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