Jurnal Keuangan dan Perbankan Universitas Merdeka Malang
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19
Dublin Core
Title
Jurnal Keuangan dan Perbankan Universitas Merdeka Malang
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19
Subject
Advertisement; Brand Images; E-ServQual; E-WoM; Financial Technology; Purchase Decisions.
Description
The main objective of the research was to discuss the influence of financial technology on usage decisions for resilience and how the systems give services to accommodate the needs of the consumers. The pilot study was guided by specific aims and goals to evaluate the number of online platforms in Indonesia that can impact millennial generations' usage decisions in urban society. Furthermore, questionnaires were collected based on the purposive sampling technique in the Indonesian market. 400 respondents participated in
an online survey, and only 349 respondents that provided valid results can be selected to participate in this study. The findings of this study indicate that advertisement positively relates to usage decisions of fintech. In addition, electronic word of mouth and electronic service quality showed a positive relationship to usage decisions of fintech. Lastly, the
brand image shows an insignificant effect on the purchase decision of fintech. Finally, the study results that online platform gives strengthen potential strategies in financial technology by using advertisement, electronic service quality, and electronic word of mouth in sustainability and growth.
an online survey, and only 349 respondents that provided valid results can be selected to participate in this study. The findings of this study indicate that advertisement positively relates to usage decisions of fintech. In addition, electronic word of mouth and electronic service quality showed a positive relationship to usage decisions of fintech. Lastly, the
brand image shows an insignificant effect on the purchase decision of fintech. Finally, the study results that online platform gives strengthen potential strategies in financial technology by using advertisement, electronic service quality, and electronic word of mouth in sustainability and growth.
Creator
Sylvia Samuel, John Tampil Purba, Sidik Budiono
Source
DOI: 10.26905/jkdp.v26i1.6464
Publisher
Universitas Merdeka Malang
Date
January 2022
Contributor
Sri Wahyuni
Rights
ISSN: 2443-2687 (Online) ISSN: 1410-8089 (Print)
Format
PDF
Language
English
Type
Text
Coverage
Jurnal Keuangan dan Perbankan Universitas Merdeka Malang
Files
Collection
Citation
Sylvia Samuel, John Tampil Purba, Sidik Budiono, “Jurnal Keuangan dan Perbankan Universitas Merdeka Malang
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19,” Repository Horizon University Indonesia, accessed April 26, 2025, https://repository.horizon.ac.id/items/show/4823.
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19,” Repository Horizon University Indonesia, accessed April 26, 2025, https://repository.horizon.ac.id/items/show/4823.