Jurnal Keuangan dan Perbankan Universitas Merdeka Malang
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19

Dublin Core

Title

Jurnal Keuangan dan Perbankan Universitas Merdeka Malang
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19

Subject

Advertisement; Brand Images; E-ServQual; E-WoM; Financial Technology; Purchase Decisions.

Description

The main objective of the research was to discuss the influence of financial technology on usage decisions for resilience and how the systems give services to accommodate the needs of the consumers. The pilot study was guided by specific aims and goals to evaluate the number of online platforms in Indonesia that can impact millennial generations' usage decisions in urban society. Furthermore, questionnaires were collected based on the purposive sampling technique in the Indonesian market. 400 respondents participated in
an online survey, and only 349 respondents that provided valid results can be selected to participate in this study. The findings of this study indicate that advertisement positively relates to usage decisions of fintech. In addition, electronic word of mouth and electronic service quality showed a positive relationship to usage decisions of fintech. Lastly, the
brand image shows an insignificant effect on the purchase decision of fintech. Finally, the study results that online platform gives strengthen potential strategies in financial technology by using advertisement, electronic service quality, and electronic word of mouth in sustainability and growth.

Creator

Sylvia Samuel, John Tampil Purba, Sidik Budiono

Source

DOI: 10.26905/jkdp.v26i1.6464

Publisher

Universitas Merdeka Malang

Date

January 2022

Contributor

Sri Wahyuni

Rights

ISSN: 2443-2687 (Online) ISSN: 1410-8089 (Print)

Format

PDF

Language

English

Type

Text

Coverage

Jurnal Keuangan dan Perbankan Universitas Merdeka Malang

Files

Citation

Sylvia Samuel, John Tampil Purba, Sidik Budiono, “Jurnal Keuangan dan Perbankan Universitas Merdeka Malang
Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19,” Repository Horizon University Indonesia, accessed April 3, 2025, https://repository.horizon.ac.id/items/show/4823.