Determinant factors of repurchase interest of buying fashion products online in e-commerce

Dublin Core

Title

Determinant factors of repurchase interest of buying fashion products online in e-commerce

Subject

E-Service quality; price perception; experiential marketing; customer satisfaction; repurchase intention

Description

This study aims to analyze and explain the effect of e-service quality, price perception, and experiential marketing on the repurchase intention of online fashion products in e-commerce. The research uses a quantitative approach, design research with a survey to the respondents. The population is all consumers who shop for fashion through online sales in Indonesia e-commerce. Collecting data using non-probability sampling method, by means of self-selection and convenience, those who are easy to find, meet the requirements as a population and are willing to be used as research samples. The number of samples is 290 respondents. Analysis using the Structural Equation Model (SEM) method with AMOS 24.0 Software. The results of the analysis can show that e-service quality, price perception, and experiential marketing have a positive and significant effect on customer satisfaction. E-service quality, experiential marketing, and customer satisfaction have a positive and significant effect on repurchase intention. However, price perception has a negative and significant effect on repurchase intention. The novelty of this research is to explore the determinants of repurchase intention with the influencing variables consist of service quality, price perception and fashion shopping experience by Indonesian consumers in e-commerce through the intervening variable of customer satisfaction for customers in Indonesia.

Creator

M. Andi Alwi Nopreza, Sumadi

Source

DOI:
10.20885/AMBR.vol2.iss2.art5

Date

2022-08-18

Contributor

PERI IRAWAN

Format

PDF

Language

ENGLISH

Type

TEXT

Files

Collection

Citation

M. Andi Alwi Nopreza, Sumadi, “Determinant factors of repurchase interest of buying fashion products online in e-commerce,” Repository Horizon University Indonesia, accessed March 14, 2025, https://repository.horizon.ac.id/items/show/5188.