RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION

RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION

Tourism, travel decision, Price perception, group reference, product differentiation, purchase decision

The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers or touristsand influence them to buy tourist products offered. Kaki Semut Adventure is an example Event Organizer which is focused in tourism, they survived in business tourism even they had progress to develop consumer in the sale of domestic tour packages for open trip or private trip. The purpose of this study an investigation to determine the depth overview of what is affecting traveler to do making travel decision. So this study adds a literature in the fieldof tourism by explaining the concept correlation between price perceptions, group reference, and product differentiation to stimulate traveler in travel decision.

Muhamad Al Faruq Abdullah1), Agung Hudaya2), Nur Endah Retno Wuryandari3)

https://dinastipub.org/DIJEFA/article/view/302/217

Universitas Mercu Buana

15th May 2020

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