BUSINESS DEVELOPMENT STRATEGY WITH CANVAS MODEL BUSINESS APPROACH IN CV. HAKHENBIK

BUSINESS DEVELOPMENT STRATEGY WITH CANVAS MODEL BUSINESS APPROACH IN CV. HAKHENBIK

Business Model Canvas, SWOT Analysis, Strategic Marketing, furniture.

CV. Hakhenbikisacompany engaged in the field of furniture and equipment of the school with its production material made from solid wood that has durable strength, and not easily damaged and has a high selling price. On this research author uses qualitative descriptive methodthatis by using the business modelBusiness model Canvas (BMC), then evaluated using a SWOT analysis in everyBusiness model Canvas (BMC)blockon CV. Hakhenbik.The most powerful element in the Business Model Canvasis the Key Partnership, sisthe value propositions.The elements that still lack areCustomer Relationshipsand the next isKey Resources. Berbased on SWOT analysis, CV. Hakhenbik is advised to improve on the elementofcustomer relationshipsThis is because the important factor in running the business is to maintain good relations withthecustomer, one way to maintain a good relationship withthe customeris to maintain communication withcustomerssuch as increase communication through social media such asfacebook, whats up group, Instagramand others, and can be done by maintaining loyal customers by providingmembers cardsand discounts for loyal customers. In additionto the customer relationships elementsthat need to be repaired arekey Resourcesby conducting training and developmenttoemployees of both operational and management employees.

Iqbal Kamaluddin1

https://dinastipub.org/DIJEFA/article/view/431/279

University of Mercu Buana

6th August 2020

Iqba

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English

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