NVESTMENT BEHAVIOR IN GENERATION Z AND MILLENNIAL GENERATION

NVESTMENT BEHAVIOR IN GENERATION Z AND MILLENNIAL GENERATION

Financial Literacy, Herding Behavior, Risk-Averse, Risk Perception, Investment Decisions

The purpose of this study was to determine the effect of the level of financial literacy, herding behavior, risk-averse, risk perception oninvestment decisions in the Z generation, and the Millennial generation. Respondents are academicians in the Faculty of Economics and Business, Mercu Buana University who already have income, which includes: Lecturers, Staff, and Students aged 15 -39 years. Determination of the sample using non-probability sampling with an accidental sampling approach. Data were analyzed using Multiple Linear Regression Analysis. The results showed that financial literacy, herding behavior, risk-averse, risk perception have a positive effect on investment decisions.

Riska Rosdiana1

https://dinastipub.org/DIJEFA/article/view/595/374

Universitas Mercu Buana

12 November 2020

riska.rosdiana@mercubuana.ac.id

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