MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW)
Dublin Core
Title
MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW)
Subject
Product Quality, Brand Image,Purchase Decisions, Customer Satisfaction
Description
The purpose of writing a Literature Review Papers is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results show that product quality affecting customer satisfaction, product quality affecting customer satisfaction, brand image affectingcustomer satisfaction, customer satisfaction affecting brand image affecting customer satisfaction
Creator
Hazimi Bimaruci Hazrati Havidz1, M. Rizky Mahaputra2, Ridho Rafqi Ilhamalimy3
Source
https://dinastipub.org/DIJEFA/article/view/748/468
Publisher
Universitas Mercu Buana Jakarta
Date
21st February 2021
Contributor
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Hazimi Bimaruci Hazrati Havidz1, M. Rizky Mahaputra2, Ridho Rafqi Ilhamalimy3, “MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW),” Repository Horizon University Indonesia, accessed April 15, 2025, https://repository.horizon.ac.id/items/show/5493.