IMPORTANCE PERFORMANCE ANALYSIS KINERJA PRODUK BATIK BATAM PELENGKAP DAYA TARIK WISATA
Dublin Core
Title
IMPORTANCE PERFORMANCE ANALYSIS KINERJA PRODUK BATIK BATAM PELENGKAP DAYA TARIK WISATA
Subject
Consumer expectation, Product performance, Quadrant, Importance performance analysis
Description
The purpose of this study is to determine the performance of batik products in the city of Batam. Batik products are also known as souvenir products to attract tourists. Product quality is very necessary in supporting the success of tourism in the city of Batam. Studies and research results are based on the perceptions of consumers or tourists who have had experience with those Batik products. Importance performance analysis is used in this study by measuring consumer perceptions of product attribute expectations and product
performance. The gap to be found in this research is to prove some variations of products value has an higher importance but dosenot yet have an optimal value in performance aspect. Test conducted use SPSS.21. The results showed that the performance of batik’s Batam was good. It can be concluded from consumer perceptions with the value of the
level of conformity between consumer xpectations and product performance at 98.141%, which means that 98.141% of product performance met consumer expectations. There are six indikators of product quality that met consumer expectations which are located in quadrant I, namely 1. Batam Batik has a variety of colors 2. Coloring has a philosophical meaning 3. Adequate texture quality 4. Texture softness 5. Quality raw materials 6.
Imaginative trademark. And also there are five product quality indikators that need to be improved based on the priority scale which is located in quadrant IV, namely 1. Price certainty. 2. Price intervals. 3. Color variations. 4. Eco-green raw materials. 5. Packaging forms.
performance. The gap to be found in this research is to prove some variations of products value has an higher importance but dosenot yet have an optimal value in performance aspect. Test conducted use SPSS.21. The results showed that the performance of batik’s Batam was good. It can be concluded from consumer perceptions with the value of the
level of conformity between consumer xpectations and product performance at 98.141%, which means that 98.141% of product performance met consumer expectations. There are six indikators of product quality that met consumer expectations which are located in quadrant I, namely 1. Batam Batik has a variety of colors 2. Coloring has a philosophical meaning 3. Adequate texture quality 4. Texture softness 5. Quality raw materials 6.
Imaginative trademark. And also there are five product quality indikators that need to be improved based on the priority scale which is located in quadrant IV, namely 1. Price certainty. 2. Price intervals. 3. Color variations. 4. Eco-green raw materials. 5. Packaging forms.
Creator
Agung Edy Wibowo, Tirta Mulyadi
Source
https://jurnal.stieww.ac.id/index.php/jrm/issue/view/38
Publisher
STIE Widya Wiwaha
Date
Juli 2022
Contributor
Sri Wahyuni
Rights
Online ISSN : 2624-492X
Print ISSN : 2355-9381
Print ISSN : 2355-9381
Format
PDF
Language
Indonesian
Type
Text
Coverage
Jurnal Riset Manajemen STIE Widya Wiwaha 2022
Files
Collection
Citation
Agung Edy Wibowo, Tirta Mulyadi, “IMPORTANCE PERFORMANCE ANALYSIS KINERJA PRODUK BATIK BATAM PELENGKAP DAYA TARIK WISATA,” Repository Horizon University Indonesia, accessed October 31, 2025, https://repository.horizon.ac.id/items/show/5507.