DAMPAK PENGGUNAAN EKONOMI DIGITAL TERHADAP BIAYA TENAGA KERJA PADA UMKM INDUSTRI BAKPIA DI KOTA YOGYAKARTA

DAMPAK PENGGUNAAN EKONOMI DIGITAL TERHADAP BIAYA TENAGA KERJA PADA UMKM INDUSTRI BAKPIA DI KOTA YOGYAKARTA

Digital Economy, MSME, Wages

This study aims to analyse the use of the digital economy in the Bakpia MSME industry in Yogyakarta City and determine the effect of the digital economy, length of business, owner's last education, number of machines used and age of business owner on labour wages paid by business owners. The method used is descriptive statistics and multiple regression analysis. The results showed that the digital economy run by the Bakpia MSME industry in Yogyakarta mostly used 2 to 3 gadgets, internet costs were less than Rp. 200,000 per month, used 2 to 3 E-commerce and 2 to 3 social media. The digital economy does not affect the labour wages paid by business owners, the length of business and the level of education of business actors also does not affect the amount of labour wages paid, while the number of machines used has a positive effect on the labour costs paid,
while the age of the business owner has a negative effect. of labour costs paid.

Nur Widiastuti

https://jurnal.stieww.ac.id/index.php/jrm/issue/view/38

STIE Widya Wiwaha

Juli 2022

Sri Wahyuni

Online ISSN : 2624-492X
Print ISSN : 2355-9381

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Indonesian

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Jurnal Riset Manajemen STIE Widya Wiwaha 2022