Determination of Purchase Decision: Product Quality, Price and Place (Literature Review)
Dublin Core
Title
Determination of Purchase Decision: Product Quality, Price and Place (Literature Review)
Subject
Product Quality, Price, Place, Purchase Decisions
Description
The Literature Review Article Determination of Purchase Decision: Product Quality, Price and Place is a scientific article that aims to build a research hypothesis on the influence betweenvariables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Product Quality is related to Purchase Decisions; 2) Price relates to Purchase Decision; and 3) Place related to Purchase Decision. Apart from these 3 exogenous variables thataffect the endogenous variable of Purchase Decision, there are still many other factors including service quality, product design and promotion variables
Creator
Prihartono
Source
https://dinastipub.org/DIJEFA/article/view/1365/953
Publisher
Prihartono
Date
27 July 2021
Contributor
Prihartono
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Prihartono, “Determination of Purchase Decision: Product Quality, Price and Place (Literature Review),” Repository Horizon University Indonesia, accessed February 5, 2025, https://repository.horizon.ac.id/items/show/5545.