FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN APLIKASI DOMPET DIGITAL SECARA BERKELANJUTAN OLEH GENERASI Z
Dublin Core
Title
FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN APLIKASI DOMPET DIGITAL SECARA BERKELANJUTAN OLEH GENERASI Z
Subject
e-wallet, Z generations, continuous intention and intention to recommend.
Description
This research aims to analyze variables that have an influence on continuous intention and intention to recommend e-wallet applications. The dependent variables are perceived ease of use, perceived usefulness, trust and social influence. The research sample size was 239 respondents. Data is processed using the PLS application. The
research results explain that the trust and social influence variables have a significant influence on continuous intention and intention to recommend, while the perceived ease of use variable does not have a significant influence on continuous intention. The perceived usefulness variable has an influence on continuous intention, but the
perceived usefulness variable has no influence on the intention to recommend. The research results will contribute to e-wallet companies in understanding the behavior of Gen Z e-wallet users and creating company business strategies.
research results explain that the trust and social influence variables have a significant influence on continuous intention and intention to recommend, while the perceived ease of use variable does not have a significant influence on continuous intention. The perceived usefulness variable has an influence on continuous intention, but the
perceived usefulness variable has no influence on the intention to recommend. The research results will contribute to e-wallet companies in understanding the behavior of Gen Z e-wallet users and creating company business strategies.
Creator
Renza Fahlevi dan Fitriana Aidnilla Sinambela
Source
https://jurnal.stieww.ac.id/index.php/jrm/issue/view/64
Publisher
STIE Widya Wiwaha
Date
Januari 2024
Contributor
Sri Wahyuni
Rights
Online ISSN : 2624-492X
Print ISSN : 2355-9381
Print ISSN : 2355-9381
Format
PDF
Language
Indonesian
Type
Text
Coverage
Jurnal Riset Manajemen STIE Widya Wiwaha 2024
Files
Collection
Citation
Renza Fahlevi dan Fitriana Aidnilla Sinambela, “FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN APLIKASI DOMPET DIGITAL SECARA BERKELANJUTAN OLEH GENERASI Z,” Repository Horizon University Indonesia, accessed February 5, 2025, https://repository.horizon.ac.id/items/show/5561.