Determination of Purchase Decision: Place, Price and Service Quality(Literature Review)

Determination of Purchase Decision: Place, Price and Service Quality(Literature Review)

Place, Price, Service Quality, Purchase Decision

Literature Review Article Determination of Purchase Decision: Place, Price and Service Quality is a scientific article that aims to build a research hypothesis on the influence of variables that will be used in further research. This article is within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Place influences the Purchase Decision; 2) Price affects the Purchase Decision; and 3) Service Quality has an effect on Purchase Decision. Apart from these 3 exogenous variables that affect the endogenous variables of Purchasing Decisions, there are still many other factors including Product Quality, Product Design and Consumer Needs variables.

Hapzi Ali1*, AdeOctavia2, Yayuk Sriayudha3

https://dinastipub.org/DIJEFA/article/view/1446/1005

Universitas Bhayangkara Jakarta Raya

3 February 2022

Hapzi Ali1

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English

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