Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale
Dublin Core
Title
Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale
Subject
E-commerce, Marketing, Agriculture, MSME, Literature Review
Description
The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved.The method used in this research is an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study.Originality/valueThis study identifies, explores,analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale
Creator
Wayan Gede Endra Bratha1*, Zahara Tussoleha Rony2, Widi Winarso
Source
https://dinastipub.org/DIJEFA/article/view/1398/989
Publisher
Universitas Bhayangkara Jakarta Raya
Date
27 September 2022
Contributor
Wayan Gede Endra Bratha
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Wayan Gede Endra Bratha1*, Zahara Tussoleha Rony2, Widi Winarso, “Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale,” Repository Horizon University Indonesia, accessed December 12, 2024, https://repository.horizon.ac.id/items/show/5657.