PENGARUH PROMOSI MELALUI APLIKASI ONLINE, PENGALAMAN KONSUMEN, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KEMBALI PRODUK MIXUE YOGYAKARTA

Dublin Core

Title

PENGARUH PROMOSI MELALUI APLIKASI ONLINE, PENGALAMAN KONSUMEN, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KEMBALI PRODUK MIXUE YOGYAKARTA

Subject

promotion through online applications, consumer experience, product variety, service quality, repurchase intentions.

Description

This research was conducted to examine the effect of promotions through online applications, consumer experience, product variety, and service quality on repurchase intentions in Mixue Yogyakarta. The selection of the sample in this study used a purposive sampling method with the criteria of the people of Yogyakarta who had made a purchase at Mixue. The data used is primary data. Data were taken directly by distributing online
questionnaires via google form to respondents with a sample of 143 respondents. The results of this study indicate that promotion through online applications (X1), consumer experience (X2), and product variety (X3) have a positive and significant effect on repurchase intentions, while service quality (X4) has no effect on repurchase intentions.

Creator

Alfansia Daminta Kartika Patty, Daniel Joel Immanuel Kairupan

Source

http://jam.stieykpn.ac.id/index.php/jam/issue/view/143

Publisher

STIE YKPN Yogyakarta

Date

Desember 2022

Contributor

Sri Wahyuni

Rights

ISSN 2621-704X (Online) /0853-1269 (Cetak)

Format

PDF

Language

Indonesian

Type

Text

Coverage

Jurnal Akuntansi dan Manajemen STIE YKPN Yogyakarta 2022

Files

Tags

,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon ,

Citation

Alfansia Daminta Kartika Patty, Daniel Joel Immanuel Kairupan, “PENGARUH PROMOSI MELALUI APLIKASI ONLINE, PENGALAMAN KONSUMEN, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KEMBALI PRODUK MIXUE YOGYAKARTA,” Repository Horizon University Indonesia, accessed October 31, 2025, https://repository.horizon.ac.id/items/show/5775.