The Influence of Profit Sharing and Brand Image On Customer Saving Decisions In Bmt Nu Banyuwangi Area
Dublin Core
Title
The Influence of Profit Sharing and Brand Image On Customer Saving Decisions In Bmt Nu Banyuwangi Area
Subject
Profit Sharing, Brand Image, Decision to Save
Description
Research focus: 1. Knowing the partial influence of profit sharing on customers' decisions to save in Bmt Nu Area South Banyuwangi 2. Knowing the partial influence of brand image on customers' decisions to save in Bmt Nu Area South Banyuwangi. 3. Knowing the simultaneous influence of profit sharing and brand image oncustomers' savings decisions in Bmt Nu Area South Banyuwangi. This research is in the form of quantitative research and this research can be classified as explanatory research, so this researchuses a sampling technique using purosive sampling with a total of 120 respondents.Based on the results of testing the hypothesis of this research on the profit sharing variable in saving decisions, the results show that partial and simultaneous profit sharing has a positive and significant effect on saving decisions
Creator
Ahmad Syafi’ul Jazil1, Munir Is'adi2, Ahmadiono3
Source
https://dinastipub.org/DIJEFA/article/view/2497/1631
Publisher
Universitas Islam NegriKiai Hai Achmad Siddiq Banyuwangi
Date
15April 2024
Contributor
ahmadjazil.aj@gmail.com
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Ahmad Syafi’ul Jazil1, Munir Is'adi2, Ahmadiono3, “The Influence of Profit Sharing and Brand Image On Customer Saving Decisions In Bmt Nu Banyuwangi Area,” Repository Horizon University Indonesia, accessed February 5, 2025, https://repository.horizon.ac.id/items/show/5923.