WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES?
Dublin Core
Title
WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES?
Subject
flow, purchase intention, MOBA games.
Description
This study explores and analyzes multiplayer online battle arena (MOBA) gamers’ motivation, experience and purchasing behavior in purchasing virtual items. A purposive sampling method was
employed and there was a total of 469 respondents participated. The data was analyzed using structural equation modeling-partial least square (SEM-PLS) and partial least square-multigroup
analysis (PLS-MGA). The results show that enjoyment, skill, challenge, telepresence, and interactivity have a positive impact on the flow. Further, the flow has a positive impact on both the
purchase intention and continuous intention. In addition, both continuous intention and social value have a positive impact on the purchase intention. Lastly, the shopping enjoyment strengthens the
positive impact of flow on both the continuous intention and purchase intention; and the positive impact of continuous intention on the purchase intention is strengthened by both shopping
enjoyment and age. These findings highlight that there are many factors influencing the purchase intention of MOBA games’ virtual items, and provide a valuable contribution to practitioners and
academics in relation to the factors influencing the MOBA gamers’ purchase of virtual items.
employed and there was a total of 469 respondents participated. The data was analyzed using structural equation modeling-partial least square (SEM-PLS) and partial least square-multigroup
analysis (PLS-MGA). The results show that enjoyment, skill, challenge, telepresence, and interactivity have a positive impact on the flow. Further, the flow has a positive impact on both the
purchase intention and continuous intention. In addition, both continuous intention and social value have a positive impact on the purchase intention. Lastly, the shopping enjoyment strengthens the
positive impact of flow on both the continuous intention and purchase intention; and the positive impact of continuous intention on the purchase intention is strengthened by both shopping
enjoyment and age. These findings highlight that there are many factors influencing the purchase intention of MOBA games’ virtual items, and provide a valuable contribution to practitioners and
academics in relation to the factors influencing the MOBA gamers’ purchase of virtual items.
Creator
Andini Ginanti Tuzzahra & Primasatria Edastama
Source
DOI: http://dx.doi.org/10.26418/jebik.v12i3.71828
Publisher
Univ. Tanjungpura
Date
02-04-2024
Contributor
Sri Wahyuni
Rights
P-ISSN : 2087-9954, E-ISSN: 2550-0066.
Format
PDF
Language
English
Type
Text
Coverage
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2023
Files
Collection
Citation
Andini Ginanti Tuzzahra & Primasatria Edastama, “WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES?,” Repository Horizon University Indonesia, accessed April 19, 2025, https://repository.horizon.ac.id/items/show/6085.