UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA
Dublin Core
Title
UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA
Subject
attitudes, subjective norms, perceived behavioral control, entrepreneurial intention, entrepreneurial behavior.
Description
An important issue for entrepreneurship today is to increase the entrepreneurial intention of a country’s productive age groups, including Generation Z. This research seeks to explore key
components of the Theory of Planned Behavior (TPB) (attitude, subjective norms, and perceived behavioral control) to explain the entrepreneurial intention and behavior of Generation Z in
Indonesia. This study employed a quantitative method. The data was collected through a questionnaire distributed using a purposive sampling technique, and a total of 713 respondents were
participated in this study. Partial Least Squares – Structural Equation Modeling (PLS-SEM) was utilized to analyze the data. The results confirm that the TPB can predict the entrepreneurial intention and behavior of Generation Z in Indonesia, demonstrating that the attitude, subjective norms, and perceived behavioral control all have a positive influence on the entrepreneurial intention, as do the attitude and perceived behavioral control on the entrepreneurial behavior. Further, entrepreneurial intention has been shown to mediate the positive relationship between attitude, perceived behavioral control, and entrepreneurial behavior among Generation Z in Indonesia.
components of the Theory of Planned Behavior (TPB) (attitude, subjective norms, and perceived behavioral control) to explain the entrepreneurial intention and behavior of Generation Z in
Indonesia. This study employed a quantitative method. The data was collected through a questionnaire distributed using a purposive sampling technique, and a total of 713 respondents were
participated in this study. Partial Least Squares – Structural Equation Modeling (PLS-SEM) was utilized to analyze the data. The results confirm that the TPB can predict the entrepreneurial intention and behavior of Generation Z in Indonesia, demonstrating that the attitude, subjective norms, and perceived behavioral control all have a positive influence on the entrepreneurial intention, as do the attitude and perceived behavioral control on the entrepreneurial behavior. Further, entrepreneurial intention has been shown to mediate the positive relationship between attitude, perceived behavioral control, and entrepreneurial behavior among Generation Z in Indonesia.
Creator
Mustari, Fildza Anisya Ramadhani, Muhammad Hasan, Inanna, & Tuti Supatminingsih
Source
DOI: http://dx.doi.org/10.26418/jebik.v13i1.75473
Publisher
Univ. Tanjungpura
Date
23-08-2024
Contributor
Sri Wahyuni
Rights
P-ISSN: 2087-9954, E-ISSN: 2550-0066
Format
PDF
Language
English
Type
Text
Coverage
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2024
Files
Collection
Citation
Mustari, Fildza Anisya Ramadhani, Muhammad Hasan, Inanna, & Tuti Supatminingsih, “UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA,” Repository Horizon University Indonesia, accessed April 19, 2025, https://repository.horizon.ac.id/items/show/6181.