DINAMIKA TRANSFORMASI UMKM DI ERA DIGITALISASI
PANDEMI COVID-19

DINAMIKA TRANSFORMASI UMKM DI ERA DIGITALISASI
PANDEMI COVID-19

UMKM, Transformasi Teknologi Digital, Teknologi, Covid-19

This study aims to determine the dynamics of the transformation of MSMEs in the
era of digitalization and the COVID-19 pandemic. The Covid-19 pandemic that is
endemic in all countries of the world has affected all sectors of people's lives. In
Indonesia, almost all sectors are affected, especially the economic ecosystem
which has been the focus of society. Furthermore, the Covid-19 pandemic has
caused a slowdown in the economic sector in Indonesia with its various
derivatives. The Micro, Small and Medium Enterprises (MSME) sector, which is
the most important part of the economic sector, has felt the impact. This is what
all parties are worried about, because it has made the MSME sector experience a
significant setback. Therefore, an entrepreneurial model is needed that can adapt
to technological advances. This is what gave birth to the digital entrepreneurship
model. The method in this study using a descriptive qualitative approach is
research that provides an in-depth description or description of a variable,
symptom or condition as well as the findings found in the field based on actual
facts using a literature study approach observing and analyzing all information
on the research topic. The results in this study show that the challenges of MSMEs
in Indonesia are quite diverse, because they are closely related to the
entrepreneurship ratio in Indonesia which has only reached 3.5%. Therefore,
improving the quality of MSMEs is an absolute must so that in the future it can
create conditions of ease of doing business. It should be noted that MSMEs have
played an important role in strengthening the Indonesian economy. Even based on
experience during the Indonesian economic crisis, MSMEs have become one of
the fundamental pillars and support for the Indonesian economy. Meanwhile,
during the Covid-19 pandemic, the MSME sector was quite stagnant and
therefore must continue to exist through a digital transformation strategy. Based
on BPS data as of September 2020, the conditions faced by MSMEs during the
Covid-19 pandemic turned out to be only 45% of SMEs who were only able to
survive for 3 months, the rest could not survive. Therefore, in an effort to develop
digital MSMEs, one of the alternatives carried out by the Ministry of
Cooperatives and Small and Medium Enterprises (Kemenkop UKM) is to invite
young innovators to support the MSME digitization program through the MSME
Digital Hero program. This program aims so that during this Covid-19 pandemic,
MSME players can still survive by increasing sales with the support of the digital
ecosystem. Because, until now, only around 10-11 million MSMEs are connected
to the digital ecosystem

Sumadi

20 Desember 2021

PERI IRAWAN

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INDONESIA

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