The Influence of Competitive Advantage, Entrepreneurial Orientation and Product Innovation on Business Success

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Title

The Influence of Competitive Advantage, Entrepreneurial Orientation and Product Innovation on Business Success

Subject

Competitive Advantage, Entrepreneurial Orientation, Product Innovation, Business Success

Description

This study aims to examine the influence of competitive advantage, entrepreneurial orientation, and product innovation on the business success of snack food MSMEs in Sukabumi City. The phenomenon observed is the importance of innovation and competitive advantage in facing intense business competition. The problem identified is that it is unclear how much each of these factors contributes to the success of MSME businesses. This study used quantitative method with descriptive approach and associative analysis. Data were collected through questionnaires distributed to 67 snack food MSMEs in Sukabumi City. Validity and reliability of the instruments were tested using SPSS, and multiple linear regression analysis was used to test the research hypotheses. The results showed that competitive advantage had a positive and significant influence on business success with a significance value of 0.022. In contrast, entrepreneurial orientation and product innovation do not have a significant influence on business success, with a significance value of 0.118 and 0.695, respectively. It is concluded that competitive advantage is a key factor in determining business success of snack food MSMEs in Sukabumi, while entrepreneurial orientation and product innovation have no significant influence. Therefore, it is recommended that MSMEs in Sukabumi should focus more on developing competitive advantage to achieve better business success

Creator

Rian Maulana1*, R Deni Muhammad Danial2, Resa Nurmala3

Source

https://dinastipub.org/DIJEFA/article/view/3141/2184

Publisher

Universitas Muhammadiyah Sukabumi

Date

22September 2024

Contributor

rianmaulana021@ummi.ac.id

Format

PDF

Language

English

Type

Text

Files

Collection

Citation

Rian Maulana1*, R Deni Muhammad Danial2, Resa Nurmala3, “The Influence of Competitive Advantage, Entrepreneurial Orientation and Product Innovation on Business Success,” Repository Horizon University Indonesia, accessed May 3, 2025, https://repository.horizon.ac.id/items/show/6317.