ANALISIS PENGARUH ATRIBUT PRODUK DAN PERSEPSI KEMUDAHAN
TERHADAP MINAT PEMAKAIAN APLIKASI LIVIN’ BY MANDIRI
(STUDI KASUS NASABAH DI KOMPLEK PANINGGILAN
PERMAI TANGERANG
Dublin Core
Title
ANALISIS PENGARUH ATRIBUT PRODUK DAN PERSEPSI KEMUDAHAN
TERHADAP MINAT PEMAKAIAN APLIKASI LIVIN’ BY MANDIRI
(STUDI KASUS NASABAH DI KOMPLEK PANINGGILAN
PERMAI TANGERANG
TERHADAP MINAT PEMAKAIAN APLIKASI LIVIN’ BY MANDIRI
(STUDI KASUS NASABAH DI KOMPLEK PANINGGILAN
PERMAI TANGERANG
Subject
product attributes, perceived ease of use, interest in use
Description
The purpose of this research is to determine and analyze the partial and
simultaneous effect of product attributes and perceived ease of use on Interest in
Use the Livin' by Mandiri application in the Paninggilan Permai Complex,
Tangerang. In addition, this research is expected to provide insight for taxpayers
in understanding taxation so that in the future they can comply with their tax
obligations. This research is a causal associative research with a quantitative
approach and the number of samples in this research is 100 respondents selected
by non-probability sampling methodology with a purposive sampling method.
Data in this research were obtained through literature studies and the distribution
of questionnaires. Questionnaires were tested by validity test and reliability test.
The data analysis method uses the classical assumption test, and hypothesis
testing. This research was tested using SPSS 22. The results of this research
indicate that: (a) product attributes (X1) have a significant effect of 37.95% on
interest in use (Y), (b) perceived ease of use (X2) has a significant effect of
46.51% on interest in use (Y), (c) product attributes (X1) and perceived ease of
use (X2) have a significant effect of 54.2% on interest in use (Y) and (d) the
coefficient of determination is 0.542. This indicates that the independent variable
influences the dependent variable by 54.2% while the remaining 45.8% impacted
by factors other than those employed in this study, such as security and privacy,
perceived benefits, information technology, trust, and so on. According to the
study's findings, perceived ease of use (X2) have a stronger effect on user interest
in use (Y) of Livin' by Mandiri application in the Paninggilan Permai Complex,
Tangerang
simultaneous effect of product attributes and perceived ease of use on Interest in
Use the Livin' by Mandiri application in the Paninggilan Permai Complex,
Tangerang. In addition, this research is expected to provide insight for taxpayers
in understanding taxation so that in the future they can comply with their tax
obligations. This research is a causal associative research with a quantitative
approach and the number of samples in this research is 100 respondents selected
by non-probability sampling methodology with a purposive sampling method.
Data in this research were obtained through literature studies and the distribution
of questionnaires. Questionnaires were tested by validity test and reliability test.
The data analysis method uses the classical assumption test, and hypothesis
testing. This research was tested using SPSS 22. The results of this research
indicate that: (a) product attributes (X1) have a significant effect of 37.95% on
interest in use (Y), (b) perceived ease of use (X2) has a significant effect of
46.51% on interest in use (Y), (c) product attributes (X1) and perceived ease of
use (X2) have a significant effect of 54.2% on interest in use (Y) and (d) the
coefficient of determination is 0.542. This indicates that the independent variable
influences the dependent variable by 54.2% while the remaining 45.8% impacted
by factors other than those employed in this study, such as security and privacy,
perceived benefits, information technology, trust, and so on. According to the
study's findings, perceived ease of use (X2) have a stronger effect on user interest
in use (Y) of Livin' by Mandiri application in the Paninggilan Permai Complex,
Tangerang
Creator
Bunga Yulinda Hasrianti
Date
20 Desember 2021
Contributor
PERI IRAWAN
Format
PDF
Language
INDONESIA
Type
TEXT
Files
Collection
Citation
Bunga Yulinda Hasrianti, “ANALISIS PENGARUH ATRIBUT PRODUK DAN PERSEPSI KEMUDAHAN
TERHADAP MINAT PEMAKAIAN APLIKASI LIVIN’ BY MANDIRI
(STUDI KASUS NASABAH DI KOMPLEK PANINGGILAN
PERMAI TANGERANG,” Repository Horizon University Indonesia, accessed February 6, 2025, https://repository.horizon.ac.id/items/show/6361.
TERHADAP MINAT PEMAKAIAN APLIKASI LIVIN’ BY MANDIRI
(STUDI KASUS NASABAH DI KOMPLEK PANINGGILAN
PERMAI TANGERANG,” Repository Horizon University Indonesia, accessed February 6, 2025, https://repository.horizon.ac.id/items/show/6361.