The Effect of Price, Product Quality, and Advertising on ShoePurchaseDecisionsatAl-Shoes AirTirisKampar Store

The Effect of Price, Product Quality, and Advertising on ShoePurchaseDecisionsatAl-Shoes AirTirisKampar Store

Price,ProductQuality,Promotion,PurchasingDecision

Thisstudyinvestigateshowprice,productquality,andpromotionimpactconsumerdecisionstopurchaseshoesatAl-ShoesAirTirisKamparStore.Thisstudyusesaquantitativeapproach, and data are collected through questionnaires distributed to participants. In thisstudy, the sample and population consisted of 80 Air Tiris shoe buyers at Al-Shoes store.Sampling was carried out using the non-probability sampling method and the Slovin formula.Primary data were collected directly from respondents through questionnaires distributed toAir Tiris shoe buyers at Al-Shoes store. The results of the t-test show that, with a significancelevel of α = 0.05, consumer decisions to purchase AL-Shoes brand Air Tiris footwear at thestore are significantly influenced by each variable. The results show that t-count for the pricevariableis1.211,the productqualityvariableis3.611,andthepromotionvariableis0.2199

VivienRamadiah1*,Syahdanur2

https://dinastipub.org/DIJEFA/article/view/3601/2321

IslamicUniversityofRiau

November2024

vivienramadiah@student.uir.ac.id

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