Building Customer Happiness: Service Quality, Relationship Quality, and Customer Trust

Building Customer Happiness: Service Quality, Relationship Quality, and Customer Trust

Service Quality, Relationship Quality, Customer Trust, Customer Happiness, Customer Satisfaction, Business Performance, Loyalty.

This study explores the impact of service quality, relationship quality, and customer trust on customer happiness. As customer satisfaction evolves into a deeper need for happiness, businesses are compelled to focus on factors that foster long-term relationships and trust with their customers. Through a quantitative approach, this research examines how service quality enhances relationship quality and trust, ultimately leading to increased customer happiness. The findings reveal a significant correlation between these variables, highlighting that customer happiness is strongly influenced by the level of trust and the quality of the relationship a customer has with a service provider. This study provides practical insights for businesses seeking to improve their service quality and build stronger relationships with customers, leading to higher levels of trust and happiness

Zulki Zulkifli Noor1*

https://dinastipub.org/DIJEFA/article/view/3593/2362

Universitas Jayabaya Jakarta

November 2024

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English

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